Summer '08 Ratings

Feedback.pdxradio.com message board: Archives: Portland radio archives: 2008: Oct, Nov, Dec -- 2008: Summer '08 Ratings
Author: Semoochie
Monday, October 20, 2008 - 2:41 pm
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Looking at the 12+ ratings, El Rey has lost about 40% of its Spring numbers! It probably has something to do with its audience having something else to do during the summer, cutting down TSL. I don't see a great increase among other spanish formatted stations to make up the difference. Kool has finally gone up to a respectable number, gaining nearly a full share, without affecting K-Hits! I guess they'll be around for awhile after all. Oh yes, Z100 is back in the 4s!

Author: Alfredo_t
Monday, October 20, 2008 - 3:29 pm
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Wow--It is incredible that KRYP could go down that much. But, how do you know that the high numbers weren't a fluke?

Author: Radio921
Monday, October 20, 2008 - 4:28 pm
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The numbers were WAY too high as a total for the Market as far as Hispanic numbers are concerned. The total your getting now shows the correct amount that should be counted. Their TSL did go down and it was WAY out of line for that format if you compare all markets in the country that carry that format. That being said its still pretty high at 3.6.

Author: Radioxpert
Tuesday, October 21, 2008 - 12:55 am
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93.1 El Rey is back down to a more believable share. I'm surprised to see Kool 105.9 and Z100 up so high. The live dayparts appear to be paying off.


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