So who was it that said that KRYP had leveled off at the last book? Wow! A little 1600 watt station takes #1.

Wow--that is no joke: http://www.radioandrecords.com/RRRatings/DetailsPage.aspx?MID=202&RY=2008&RQ=2&M P=0&OTHER=2&MN=Portland&MS=OR&MR=23&12P=2049600&UP=7/31/2008%2012:00:00%20AM&SU= CM&BPER=2.9&HPER=10.0&OPER=&NSD=10/20/2008%2012:00:00%20AM&CE=0

It also looks like 107.5 is now having more ratings success than it has had in a long time.

Cripe, they're #1! I stand guilty but that isn't exactly what I said: After the last book of 4.1, I said I thought they had peaked because previously, they had gone 2.7, 2.8 and 2.7. I hate to say this but the handwriting appears to be on the wall: Kool has stalled at 1.5 with some decidedly older demos and the #1 station is spanish with no other FM competition. Clear Channel has been known to air spanish formats elsewhere. The only question is whether 105.9 will try to get a piece of that 6.4 share or simulcast KEX, giving the latter a good chance at #1! I don't think I have to look this one up: This is the first spanish speaking, first Salem Broadcasting and lowest power #1 station in Portland history! I'll have to back off on that last part: KISN was #1 at 1Kw until 1966. Still, that's 42 years!

Station Format Sp'08
KRYP-FM Regional Mexican 6.4
KWJJ-FM Country 5.5
KKCW-FM AC 5
KGON-FM Classic Rock 4.7
KUPL-FM Country 4.7
KEX-AM News/Talk 4.1
KINK-FM Triple A 3.6
KKRZ-FM CHR/Top 40 3.6
KPOJ-AM Talk 3.5
KUFO-FM Rock 3.4
KXL-AM News/Talk 3.3
KRSK-FM Hot AC 2.9
KLTH-FM Classic Hits 2.7
KXJM-FM Rhythmic 2.5
KYCH-FM Adult Hits 2.5
KNRK-FM Alternative 2.4
KFIS-FM Christian AC 2.1
KXTG-FM Sports 2.1
KFXX-AM Sports 1.5
KPAM-AM News/Talk 1.5
KQOL-FM Adult Hits 1.5
KKAD-AM Adult Standards 1
KPDQ-FM Christian Talk 1
KWBY-AM Regional Mexican 1
KWIP-AM Regional Mexican 0.9
KCMD-AM Comedy 0.7
KGDD-AM Regional Mexican 0.7
KTRO-AM Talk 0.6

Where is KXPD?

93.1 "El Rey" is a great station, which could certainly benefit from better Salem coverage! They need to bump KKNU to 93.5, so 93.1 can upgrade to a C1, if not C0! 93.5 KHAL, Condon (C1) should be far enough away from KKNU (C0) as a co-channel.

I am not meaning to be a complete stick-in-the-mud, but one of the things that I remember when I heard the KRYP sign-on was surprise at the lyrics of some of the songs they played, taking into account that the station is owned by a supposedly "Christian" company. I guess that money talk$ quite loudly, even in the halls of Salem Communications.

It's interesting that every single one of the political talk stations is down, and all but KPOJ are down rather sharply - in an election year! Wonder what that's about. (My guess is that the aging of that format's core audience is finally taking its toll on the ratings. If that's the case, then it should be happening to political talk stations nationwide, not just in Portland.)

Everyone at The Fan must really hate the Mariners now.

Looks like Jammin had a good book!

I think with these numbers Salem should Sale KRYP. Do you think Bustos should buy KRYP or other Portland FM to get a better reading in Portland?

Jammin having a good book?

How about Z100, now that a better book!!! However, other top-40 stations in other markets can do better than that!!!

This is what you get when you are a "sanctuary city"

Jammin will kill Z100, just give em another book.
Plus jammin needs to hurry the hell up and get an afternoon team going.

>>the lyrics of some of the songs they played

You wanna tell us Anglo's what those songs are saying since we're not bi-lingual...kinda think it's all about wine/beer, women, and song.

Jay_Zie, are those numbers 12+ or 25-54?

Those are 12+ numbers. It looks like Salem may have gotten their money's worth, after all, just on a different frequency! It's only part of a book for either Jammin' or The Game.

Big D'OH for dropping Jammin and going with the Game

> You wanna tell us Anglo's what those songs are saying since we're not bi-lingual

I have been looking for the aircheck that I recorded of the format flip, without much luck. In my recollection, there was one song that was using religious references in a frivolous way. It had a lot of "oh my God"s in it and a reference to a woman that said something like "and if she wasn't really my angel, I was doing my best to try to get those wings to stick to her..." What they were singing wasn't lusty or obscene, but it was more irreverent that what I would expect to hear on a Christian-owned radio station. I might have posted a better description of the lyric in the thread about the KTRO format flip.

I was surprised when my fellow youths(boys and girls)sang "Cecilia" in the church. For those who don't know the words, "Makin' love in the afternoon with Cecilia up in my bedroom, I got up to wash my face. When I come back to bed, someone'd taken my place."

KRYP is making big radio news across the nation. "El Rey" was one of the main stories on Thursday's R&R website. Here's what they're saying:

----------------------El Rey/Portland Makes History----------------------

By Jackie Madrigal
Salem Communications has reason to celebrate as regional Mexican KRYP (El Rey)/Portland, Ore., is the No. 1 station in the market, regardless of language, in the spring '08 survey. KRYP took on the Spanish-language format in March '07.

"It's a very special day, because for the first time in Portland's history, a Spanish-language station is No. 1," PD José Elias Cruz tells R&R. "Our efforts have not been in vain, thanks to a very solid work team. We'd like to thank our listeners positioning El Rey where it is now, the No. 1 station."

"We are delighted and proud to be bringing our community a format on the FM dial that they have waited a long time for," Salem/Portland GM Dennis Hayes says. "I attribute this monumental achievement to the Latino community and also to our talented, dedicated staff here at KRYP. We have achieved in a matter of 14 months what normally takes multiple years to do."

Santos Latin Media president and El Rey consultant José Santos also feels this is a historic day. He tells R&R, "For the first time in history, in a non-traditional Hispanic market, KRYP-FM is No. 1 12+. This is thanks to the dedication and hard work from the entire Salem Communications/Portland team.

"We have worked diligently to superserve the entire Hispanic community of Portland. If you would have told me 16 months ago, when KRYP-FM launched with a regional Mexican format, that it would be No. 1 in the market, I would have said, 'You're crazy.' This is a historic day for Salem, as well as for Santos Latin Media."

El Rey is nominated for a 2008 Industry Achievement Award in the Station of the Year (markets 16-50) category.

This is just the beginning of FMs doing Spanish in Portland. When the next one comes in the question will be can KRYP handle it.

Food for thought, I wonder if the Jammin listener who was displaced when it went to 107.5, who is duplicated with KRYP (about 20% KRYPs audience)decided to stay listening longer to KRYP than go to the new Jammin.

A 12+ number that high can't be ignored and someone will else will open shop here in PDX.

Radio 921

I doubt that the Jammin listener stayed with El Rey after the fequency switch, they followed Jammin to the 107.5 freuency. 18-34 Hispanic, more 2nd generation and 3rd geneartion, are big consumers of the rhythmic format - this applies in most markets, including Portland. They will find the new Jammin on it's new frequency. The question is, would they like the new Jammin better than the old? We shall find out when the next book arrives, they might go elsewhere for their English product, since not all Hispanic in the market are Spanish Dominant.

I would think any listening to a spanish station beyond spanish dominant would be incidental. I've talked to second generation hispanics who don't like spanish formats at all and prefer K103!

Jammins numbers did go up, But They still need to improve the variety of music and get a lot more of the newer music on quicker. I've been hearing people at work(non radio people) complaining about the variety on Jammin. They are still playing the same 5 songs over and over during the work week. This is going to hurt them big time!

I keep waiting for TDanner to hop in here and explain diary weighting....

Jammin will kill Z100, just give em another book.

One book? How about 4 or even 5?


Big D'OH for dropping Jammin and going with the Game.

One book and your on them? (for which it isn't even "The Game's book) I don't think 2.5 is that good for a station like Jammin' do you? That means Z100 kicked their ass. If The Game bills the same as Jammin' did then Allen won't care. Money in the bank.
Kevin, Do you even know anything about how radio works or are you just one of those "Fans" out there baggin' on The Game because Allen has a winner?
Or are you Isuck or big puke?
Go ahead and continue to sit on the sidelines and be a "Fan." When your really ready get in "The Game."

Jammin' won't be "killing" Z100, anytime soon, unless some major changes are made.

jammin will kill z1oo hands down

Burradio is number one?

What the hell?

I want Jennifer Marlow unbanned, I miss her honest analysis

Cbs should have had jammin together the minute it switched over to 1075 but they didn't. CBS should have had a full LIVE airstaff ready to go but they didn't. Cbs is cutting corners, to save money, but it will continue to bite them in the ass. There is no excuse for the afternoon show to be jockless. Didn't they learn anything from Movin 1075 that had very little air talent?
The station needs more variety because its impossible to listen to a station that plays the same 5 songs over and over again. If jammin had their act together, their ratings would be much higer than they are now. Their ratings did go up, but they should have been higher.

It was only about 3 weeks or so. They couldn't have been much higher!

So what are you saying? We should wait for the next book to see Jammins actual ratings smmooch?

Maybe I don't read that report correctly but the heading is Spring 08. The switch did not hit until mid summer. Even though the update is July 30, the heading is Spring. If those are the ratings for Spring, how can you say the ratings are up for Jammin 107.5?

Likewise, the other stations. I am not saying the numbers are wrong.....just that the period they note did not have some of the current formats.

Jammin should have had everything ready to go when they switched to 1075.

BEANO SAID:

"Is may considered spring or summer? Because the Jammin switch started in early May."


WOW....and at this point ANY question of your radio experience or lack there of is both answered and confirmed.

I don't even know what to say.

Aren't you the one always promoting CK? If I were him I'd separate myself from you quicker than Obama dropped his Pastor....well...maybe even a little quicker than that.

Beano is right. Jammin' should have used the move to the new frequency as a "promotion." Rather than treating it like "just an operational move." Jammin' should have emerged on CBS as a much better station.

It demonstrates that they have no concept of the value of the format, the young adults of Portland.

"If I were him I'd separate myself from you quicker than Obama dropped his Pastor....well...maybe even a little quicker than that."


Looks like someone has been brushing up on his comedic skills. It needs a little work, BUT Ill give you some brownie points for effort

I love how you keep erasing the posts I crack you on and repost something completely different. lol

Beano, yes, that's what I was saying. Even the second trend would give some idea. Based on the information still available, it sounds like Beano was trying to make a point that the switch was earlier than Jimbo thought and the wording was misconstrued by The Frozen One to mean that Beano didn't know what constituted "spring". That's the problem with using sarcasm. Sometimes, it backfires.

Semoochie darlin'

You lend Beano WAAAAY too much credit on this one dear. Beano erased the original post and admitted that I was correct in the context I read it in.

That's the problem with people who delete or change previous posts. You never know WTF they are talking about.

Has anyone bothered to offer the people at El Rey a hardy CONGRATULATIONS! They deserve to bask in the glow for a while. Meanwhile, we're halfway through the next ratings period already.

Quite an accomplishment here in the Pacific Northwest, another great moment in broadcasting!

And great moments are few and far between this year!

Can we have these format in Portland.

Tropical

Spanish AC

Unfortunately, they wouldn't survive here. 1150's Spanish AC format didn't do well.

"Unfortunately, they wouldn't survive here. 1150's Spanish AC format didn't do well"

didn't do well because was AM, it was not a truly Spanish AC, they were playing some (a lot) regional Mexican artists. people who likes Spanish pop music don't like regional Mexican.

Usually, the only one who calls me "darlin'" is my wife but it's nice to be appreciated.

LOL! Thats cute, I think Freeze has a crush on you smooch!

Speaking of Spanish AC, I'm surprised that "95.1 Amor" KSND hasn't seen a slight showing in the Portland book, which includes Salem. 95.1 provides an enjoyable, unique format for the valley, but doesn't have very good audio quality.

has anyone considered why a station whose core audience represents a mere ten percent of the population (how many p2's could el rey really have)? in portland reigns supreme? ten percent of an entire population (within that population) is certainly a great arbitron showing, but ten percent between other populations is much different. how is it that hispanics are so overrepresented in what is supposed to be a random sample of the total population? discuss...tanner?

KSND doesn't have good audio quality?, neither programing, is a big mess, they are just playing music without any order. is even worst than former 1150 Spanish AC Magia

Does anyone know why KCMD is still listed as Comedy when they have be Talk for some time?

Mike Trunnell asked, "Has anyone considered why...?"

Same as in other parts of the country where the black population is 10% yet the R&B station wins the ARB. The audience is not spread among as many stations. And, KRYP did a really good job of programming.

(hopefully I understand your question correctly)

And then there's diary weighting. It's a TDanner thing.

Haven't seen the actual book, but you can bet in dissecting it this is what you'd see:

1) A high "exclusive cume" rating, likely tops in the market. These are diary-keepers that listen to only "El Rey."

2) Hispanics spend more TSL with terrestrial radio than your average listener.

3) Since they're not spending part of their overall TSL with other stations, the result is
tremendous TSL from a handful of diaries.

That's all it takes to win!!!

Also, overlooked by today's consolidators is that it is easiest to impact weekend ratings first. Why? Quite simply, there are 60 Monday through Friday days in the 12 week arbitron pool that are averaged over the sweep. There are only 12 Saturday & Sunday days, making it easier to "hype" weekend numbers with special programming and promotions.

All new stations must break pre-existing listening habits and establish new listening habits among users for themselves. This is more likely to happen weekends, when a conscious decision may be made to sample something other than weekday fare. That's why it is so important to recycle weekday audience to weekends, while stunting on weekends.

I, for one, thought A to Z was a winner on K-HITS.
Now, they're back to a more narrow selection...still broader than KOOL. K-HITS...like KINK...relies on features to create depth.

Before going to a Christian format, 1150 had three different Spanish language "brands." Its first Spanish format was "Romance 1150." This was a pop format featuring love songs. Next was "Magia 1150." From listening, I could not tell the difference between this and the "Romance" format. Neither of these played Regional Mexican, giving them a very different sound than La Grande. After that came the "Ke Buena" format, which had some overlap with "La Grande."

"Neither of these played Regional Mexican"

actually they did played some Regional Mexican: Los temerarios, Vicente Fernandez, Los Yonics, Pepe Aguilar, Los Bukis, Alejandro Fernandez. Etc. They are Regional Mexican. How do i know the difference: As a PD i did both formats at the same time.

Semochie,

I agree that many Englsih Dominant Hispanic prefer English programming. But many of the weighted diaries come from the HDHA zipcodes. In those HDHA's zips both English and Spanish dominant listeners live. I wonder what they hell were those people filling in before El Rey Launched. Many of those Hispanic diaries, and more specificly TSL, was going to the old Jammin. Arbitron had to give the listening credit to someone, and once El Rey launched they took the listening credit, and Jammin started it's decline. What drives El Rey is their Morning show. Wherever Piolin has entered a market on a strong signal, he takes a big chunk of TSL of the Hispanic listenership. He's an amazing personalty, and being on the only Spanish Station in town with no competition he will dominate till another strong FM station arrives with a Spanish AC format.

So El Ray is the reason for Jammin's decline. Yikes.

Who wants to bet that K103 will start adding songs like "Labamba" By Los Lobos, "Bailamos" By Enrique Iglesias, "The macerena," "La Isla Bonita" By Madonna. I'll bet my LIFE SAVINGS(which is not much money) that they will.

K103 might even find some unemployed air talent named "Cha-Cha" to host one of the dayparts.

Dos mas cervasas por favor!!

Im waiting for the new afternoon air talent on K103 that goes by the name pronounced( whore-hay)

You can bet that Jammin 1075 will not hire a black guy for thier afternoon show, you can bet that Jammin will not hire a white boy for their afternoon show.

Jammin will be hiring a latino for their afternoon show. MARK MY WORDS A LATINO WILL BE THE NEW AFTERNOON HOST ON 1075.

El Ray stole a HUGE chunk of their listeners and now it is REVENGE TIME FOR JAMMIN!

Get ready for a Jose, Pablo, or a Enrique to be the new
afternoon host on Jammin. You know its gonna happen!

AND, I assume the syndicated show "Poco Peros Locos" will be making its return to the Jammin airwaves??

Just heard more info on KRYP. They're being consulted by Jose Santos, who programmed at KLVE in Los Angeles at some point.

> I wonder what they hell were those people filling in before El Rey Launched.

I suspect that most were filling in "La Grande."

2) Hispanics spend more TSL with terrestrial radio than your average listener.

Somebody stole part of my thunder. Those that can afford CD Players, HD Radios, MP3 Players, etc. don't listen to radio anymore. There are way to many commercials on radio that are annoying.

They also don't watch TV they just TIVO to get by commercials.

The owners of the stations say if viewers and listeners keep this up that they will have to begin charging to make up the lost revenue.

Who ever told the suits to spend multi millions of dollars to buy out every station in the country? The chickens have come home to roost and it's time to look on the near horizon (25 years or less) and eliminate corporate radio to get it back to the way it was prior to 1993.

If anybody wants to sell me one of the top 15 stations in Port for $100,000 I'm willing to listen.

> 2) Hispanics spend more TSL with terrestrial radio than your average listener.

I apologize if this explanation sounds like a bad stereotype: many Hispanics probably work in jobs where one can listen to the radio. Such jobs might include landscaping crews, construction, and restaurant kitchens. The ideal thing in such an environment is to be able to turn on the radio to serve as background and leave it on so that it does not interfere with work, in the way that having to change CDs or cassettes would. Likewise, many company work vehicles might not have CD players or the ability to be hooked up to a MP3 player. When radio is played in a workplace setting like this, the time spent listening could be very long. This is not much different than how easy listening stations used to rack up long TSLs many years ago.

In my own informal observations, I remember hearing La Grande (pre-KRYP) playing in places like restaurant kitchens and from landscaping vehicles to provide the work crew with entertainment.

I suspect that most were filling in "La Grande."

They were, but La Grande didn't have the ratings El Rey has...so they were listening to something else. Or Arbitron was giving credit to someone else, not La Grande.

Alfred T

I would partially agree with where and how Hispanics listen to radio. But the reason they have such a high TSL is that El Rey is the only game in town (well legit game in town) and Spanish Dominant Hispanics have really no other option. So by default El Rey gets a high TSL. If you add another legit contender, the TSL would drop on El Rey, but both spanish stations will still be higher than the general market stations.

This is a great example of how, with modern radios and transmission gear, having dozens of KW of power is totally unnecessary to cover a large area.

Of course it will never happen, but I'd love to see the max power limits greatly reduced, allowing for an increase in the number&variety of stations on the dial.

In a number of other countries, such as Chile, metropolitan area FM stations have ERPs in the range of 1-10 kW. The difference is that those broadcasters have a slightly different model of how they operate: these are not standalone FM stations. Instead, they belong to regional or national networks.

If we were operating FM stations like that in this country, then Portland-based transmitters would only be expected to be receivable within Portland and in close-in suburbs like Beaverton and Hillsboro. Farther out cities like Salem and McMinnville would have their own transmitters.

Cweaklie,
Highly unlikely.
Cha Cha

So, when might 105.9 be flipping to Regional Mexican?

>> La Grande didn't have the ratings El Rey has...so they were listening to something else

a great research study for a university group...where did the audience come from and what where they listening to before El Rey?

Cha Cha,

Por que no?

En Francias?

Cweaklie

Ok KRYP. Its total cume is just a little higher than KGDD was about 2 years ago before they got the competition they have had with KXPD and later KRYP entering the market. So for a market leader as far as Spanish media is concern the total cume is not too far off.

Also, they are ripe for the plucking. Salem isn't too knowledgeable about running a Spanish language station. I believe it can be a house of cards when a new FM comes into the market.

As it stands, you are the only FM with a market signal and air the top Spanish AM show in the country. You should be able to fall out of bed with a decent rating and it's showing. The talent during the rest of the day isn't anything to right home about.

No one got my reference to "Cripe"?

NRK goes Spanish???

Cweaklie,
No.
Adios,
Cha Cha

Spanish music on 94.7 paired with Spanish talk on 970??

93.1 El Rey's "Listen Live" link still doesn't work!

www.931elrey.com

The best bet would be 94.7 switching to Spanish music. Their ratings would skyrocket if they switched to all spanish music.

"I agree that many Englsih Dominant Hispanic prefer English programming. But many of the weighted diaries come from the HDHA zipcodes. In those HDHA's zips both English and Spanish dominant listeners live. I wonder what they hell were those people filling in before El Rey Launched."

My guess would be that Spanish pride is a major factor. Mexican culture is very prideful, and it wouldn't surprise me if the mere existence of a Spanish station won that station huge reported listening in the diaries of native Spanish speakers. In other words, even if a given Spanish speaking diary-holder hasn't listened to the station, or doesn't listen to the radio at all, they're proud to support the idea of Spanish radio by filling out their diary accordingly.

Don't miss the El Rey story in the Sunday Oregonian. What a great radio story! In these days of radio gloom and doom!

http://www.oregonlive.com/metrosouth/oregonian/index.ssf?/base/metro_south_news/ 121833510942520.xml&coll=7


http://www.oregonlive.com/news/oregonian/index.ssf?/base/news/121808131058960.xm l&coll=7

This IS HUGE. I guarentee you some station in Portland will switch to an all spanish station very soon because the numbers are incredible. Will it be Kool 1059 or 94.7? Its going to be one of these stations.

What's HUGE is Shane suggesting that Hispanics engage in "gaming the system"

I'm shocked.

I think it'l be 94.7 fliping to "La Preciosa" or a Regional Format. They'd be dumb not to.

94.7 switching format. Absolutely not! It's perfect as is

If you look at the size of the stations audience it was a a little larger than what KGDD had when it was ruling the airwaves of Hispanic radio about a couple of years ago. El Rey had a TSL of 18+ hours. Come on lets be realistic thats a bit skewed though I do believe a large percentage is listening to them.

Does anyone have the links to the numbers from the pre-El Rey days? I do remember that within a book of the start of Spanish on 93.1, its ratings were approximately those of La Grande and La X combined. I remember making some comment to the effect that the new station had picked up many of the listeners of the existing Spanish stations but hadn't brought many new listeners to the format.

Pre-El Rey - Spring 2006 12+
KTRO-FM 0.6
KGDD 3.3
KLVP/KXPD no rating

The book before El Rey begins, Winter 2007 12+
KTRO-FM 0.6
KGDD 1.4
KXPD 1.4

The book after El Rey begins, Spring 2007 12+
KRYP 2.7
KGDD 1.4
KXPD 0.4

Hey Egor, the Portland Business Journal beat the O by two days with a better story.

Found it, thanks!

Notalent,
Why are you shocked? If you moved to a country that spoke a foriegn language, a new English-language station popped up, and someone sent you a paper asking what station you listen to, what would you be inclinded to write? I'm not suggesting there is a concerted effort among Spanish-speakers, just perhaps a phenomena. Jeez, can a guy throw out a theory without the PC police shooting it down without any examination?!

I agree with YoDaddy, Alfredo T & Shane.

Lower average income = no iPods, satellite radio etc = more time listening to regular radio.

Lower average income = jobs that allow you to listen to the radio all day.

Dont speak English = limited radio options.

Pride is a factor also, and there's nothing wrong with that.

This from the August 14th edition of "El Hispanic News":

------------------‘El Rey’ Tops The Portland Radio Ratings------------------

Portland, OR (AP) — KRYP-FM, known as “El Rey,” has become the king of Portland radio.

Only 17 months old, the station is drawing 6.4 percent of the Portland audience listening to radio atany one time. No other privately owned station — country, rock, news/talk — got more than a 5 percent share.

It’s the first time a Spanish-language station has ever posted the highest ratings in Oregon’s largest market.

“We are so proud and excited,” program manager Dianey Ferrer said in an interview with The Oregonian. “I think [the top listing] is about the quality of the music that we play and that people deserve, and that many of them grew up with.”

Ferrer and other staff members at the station’s Milwaukie offices say the station has fans who don’t speak Spanish. Listeners don’t need to understand the lyrics, they said, to enjoy the music.

Recently released U.S. census figures show that Hispanics, a self-identifi ed category that can include non-Latinos, are Oregon’s fastest growing population. In the Portland area, their numbers are growing at 6 to 7 percent a year, which is five to six times faster than the non-Latino white population.

“It probably means that people will start playing more of what Latinos like on other stations, too,” Arturo Ardin, a fan of the station, said in Spanish. “That’s a nice thing, because we’ve been here for a long time. And even though some of us go back and forth [to Mexico], for a lot of us, this is our home.”

Another fan, José Torres, said he likes the way the afternoon DJs put the focus on music instead of themselves.

“For the most part, El Rey is pure music,” he said in Spanish. “With so many of the other stations, the DJs never shut up. It’s just blah, blah, blah.”