I actually stumbled on this, following a link on the neuroscience of swift boating.

http://www.welcometoyourbrain.com/

I think I'm gonna snag a copy of this book. The blog has some great reads on it, that I'm working through right now.

Currently running on the front page, above the "fold", is a quick backgrounder with some info on how we remember.

Coupla things of interest:

When we first encounter some information, the source of it is a factor. Later, in longer term memory, that link becomes disassociated.

**In my experience this is not always true and I don't know why. I seem to remember the source of some info, but not other info.

Anyway, the article clearly suggests that authentic sounding sources have a significant impact on people accepting false information. Now, think about the Republican noise machine right now.

Lots of self-referential sources. It's possible to perceive a source as having some credence, particularly when it's referenced by other official sounding sources.

Most people won't consider past the first one or maybe two, meaning the lack of peer review can be hidden, leaving the information with false credence.

Repeat this often enough, so that the information source ends up being disassociated from the information and you have somebody reasoning as if that information were true!

Over a longer period of time, this information can then be compounded with other information, all operating with the assumption of truth, and it's one hell of a nut to crack!

This is why people will dodge, rather than reach some acceptance on things being false. They literally have enough invested that it may well be physically impossible to make the leap and debunk some information as too many other bits of information, and or their self-definition is linked and depends on some core false information.

Ugh!!

Man, Missing - you gotta read " Blink " - Malcolm Gladwell ( Or maybe you have already ).

I'm going to read your suggestion too.

I think I'll do the same!

I've not yet read Blink.

Absolutely love that kind of stuff. Often it leads to some greater understanding of how we work. Of course that can be leveraged in lots of ways.