Will CHR/Rhythmic format return to Po...

Feedback.pdxradio.com message board: Archives: Portland radio archives: 2008: April, May, June - 2008: Will CHR/Rhythmic format return to Portland radio?
Author: Pdxradio
Thursday, May 01, 2008 - 4:59 pm
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Since KXJM is changing from CHR/Rhythmic to Sports, has Portland radio heard the last from hip-hop. Will Z100 slowly go CHR/Rhythmic? Will Movin' move towards CHR/Rhythmic?

Author: Magic_eye
Thursday, May 01, 2008 - 6:43 pm
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"...has Portland radio heard the last from hip-hop."

God, I hope so!

Author: E_dawg
Thursday, May 01, 2008 - 6:44 pm
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Best bet.....107.5fm

Author: Beano
Thursday, May 01, 2008 - 6:47 pm
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best bet....1075fm will do a format flip. Sorry, Hip hop music is not wanted in Portland! This city does not have the audience to support the format. Jammin's ratings have tanked and Movin 1075 could never get ratings in the first place.

Author: Pdxradio
Thursday, May 01, 2008 - 7:21 pm
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Personally, I think 107.5 will change format, but not CHR/Rhythmic. 107.5 will probably change to a classic rock or Hot AC format. Z100 will be the winner in this one, but don't expect them to pick up the Playhouse gang. Z100 is too cheap to get them!!

Author: Pdxradio
Thursday, May 01, 2008 - 7:25 pm
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Yes, it is disappointing to see Jammin 95.5 end. However, they have made bad decision in their programming and music. I think CHR/Rhythmic can work in Portland, but I just don't see a radio station in the next year changing formats to CHR/Rhythmic. I guess I will listen to Z100.

Also, Eugene, Yakima, Spokane will still have their CHR/Rhythmic stations while Portland loses one. It just doesn't make any sense!

Author: E_dawg
Thursday, May 01, 2008 - 7:42 pm
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So.....Portland will be the largest market without a hip-hop station?

Author: Dodger
Thursday, May 01, 2008 - 8:01 pm
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Goodbye and good riddance. Crap on the radio will be less by one station thank you.
Portland may be without hip hop, but Oregon is not necessarily the hip hop capitol of the world either.

Author: Radioxpert
Thursday, May 01, 2008 - 8:37 pm
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"107-5 Jamz" could be showing up, very soon!

Author: Pdxradio
Thursday, May 01, 2008 - 8:44 pm
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So.....Portland will be the largest market without a hip-hop station?

THAT COULD BE TRUE!!!

Author: Itsvern
Thursday, May 01, 2008 - 9:11 pm
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What happens to Playhouse?

Author: Bunsofsteel
Thursday, May 01, 2008 - 10:01 pm
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Why doesn't Movin go head to head with Z100 and blow them out of the water! Z100's heyday is long gone.

Author: Semoochie
Friday, May 02, 2008 - 12:33 am
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It could move to KBPS-FM and they could call it Playhouse 90. :-)

Author: Lander
Friday, May 02, 2008 - 9:54 am
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My prediction: a new station will rise to take the place of Jammin'. If not hip-hop....a direct competitor for Z100. It will (most certainly) happen.

Author: Chrispdx
Friday, May 02, 2008 - 10:21 am
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Given the closed-minded/semi racist comments from some of the posters on here regarding rap/r&b ("black") music, I would refrain to mention that Jammin demographically brought in more suburban white 16-30 kids than inner-city ghetto hoodrats. Like the music or not, it's still marketable because it sells (check out Billboard sometime!)... Jammin's failure is a simple matter of the product losing it's edge over time, and the kids tuning out the "same ol' same ol'". Another station WILL take it's place, whether or not that will be Movin, or another middle-pack station that switches formats (K103? The Buzz?) is yet to be seen.

Author: Pdxradio
Friday, May 02, 2008 - 10:46 am
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This may be an unusual question, but do you think Portland radio is losing younger listeners because we don't have any great stations that aims towards them? If you look at the top of the last ratings book, KKCW, KINK, KGON, KEX, KWJJ and KUPL were the top stations (not in order) in the 12+ higher group. We know the KKCW, KINK, KGON and KEX are stations that have strong adult listeners. KWJJ and KUPL have both young and adult listeners as well.

It seems to me that Z100, Jammin', Movin' or even the Buzz (Movin' and the Buzz aim at younger adult) are not attracting new or younger listeners because of several factors: changes in population, station direction in programing, etc.

I think Jammin' made some mistakes in programming, but I think Portland radio is skewing a little bit older. Also, Z100's ratings are not the great even though they beat Jammin' in the last few years. Keep in mind to, KIIS-FM (Los Angeles' heritage top-40 station) is #1 in the market, Z100 in New York is a top 3 station, and other CHR/Rhythmic stations including KUBE-FM in Seattle are doing very well. I know the CHR/Pop and CHR/Rhythmic are two different formats, but these formats are not working well in Portland and it is disappointing!

Author: Pdxradio
Friday, May 02, 2008 - 10:53 am
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Another station WILL take it's place, whether or not that will be Movin, or another middle-pack station that switches formats (K103? The Buzz?) is yet to be seen.

- Chrispdx -

I agree that another middle-pack station will switch formats, but I don't think K103 will. The Buzz is likely, but not anytime soon. I think Movin' or even Kool 105.9 will change format sooner than later.

Plan B: I heard that another station is moving into the Portland area. 97.9FM from Eugene is moving to Portland, but I don't know when. I think it is schedule for this year. Depending on the ownership of the radio station and the timing on when they will go on the air could indicate their format!

Author: Ness
Friday, May 02, 2008 - 11:13 am
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Younger kids have their iPods hooked up to their car stereo. IMO, that's a huge reason why they arent listening to the radio.

Author: Outsider
Friday, May 02, 2008 - 11:25 am
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....Author: Itsvern
Thursday, May 01, 2008 - 9:11 pm

What happens to Playhouse?....

1) Who really gives one big flying f***????

2) Maybe they could start up on live365.com. We all know how HUGE that is!

Author: Outsider
Friday, May 02, 2008 - 11:26 am
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....Author: Itsvern
Thursday, May 01, 2008 - 9:11 pm

What happens to Playhouse?....

I guess they take up position in the unemployment line.

Author: Beano
Friday, May 02, 2008 - 5:58 pm
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If CBS is smart, they will blow up MOVIN and go head to head with Z100! If 1075 doesn't do it, someone else will and Movin will be history!
Z100 has never sounded as bad as it does now. Right now would be a great time to blow them out of the water. Maybe that would make those big wigs at Cheap Channel wake up and actually put some effort into Z100!
Lets look at Z100 right now
No Morning show
a 6 hour voice tracked midday girl from out of state.
A Voice tracked 7-12pm show.
How could Z100 get any worse?

Author: Alfredo_t
Friday, May 02, 2008 - 8:38 pm
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> What happens to Playhouse?....

Is there anybody who lives in another market where the show is carried that can chime in? That is, has your local station announced anything that sounds like, "something new is coming to mornings..."

Author: Kahtik
Friday, May 02, 2008 - 9:01 pm
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Honestly, having worked for CBS-Infinity-CBS Radio-American Radio System-company name of the week, I really don't think they have the right cards in place to take down Z100. Corporate radio is not as adventureous as it used to be.

Heck, when MOViN came out I made a bet with a buddy that it was just the format of the week, as it was a consultants idea to tweak some numbers and get a bit of a grab, plus quick advertising.

Yes, there will be a station that will eventually crush Z100, since it's a vessel with a slow leak in it. However, the question is, WHO is smart enough to use the LOCAl talent pool and WHO is smart enough to utilize any LOCAL market research.

For example, I was pulling my hair out at a previous station because ALL of the consultants research came out of Mississippi. Sure the format was country, but folks in the Pacific Northwest DO test differently than those in the South. Only core artists are what both areas agree on, and I don't need a consultant to help me with that.

Like quite a few of us on this board, we either LIVE the format we work, or worked, and KNOW it, or we don't work it. That's what I love about most of the people I've worked at through either CHR/Country/Rock/AC/News and Sports, we usually enjoy our format and can relate to what the audience feels and needs.

Hopefully, anyone who wants to completely beat Z, needs to pony up and "play the game" the way WE play it in Portland.

Gosh, did I just describe how much I miss PDX!!!!! :-)

Author: Grendel
Friday, May 02, 2008 - 10:32 pm
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Jammin 95.5 and that "horrible" format that so many on this message board seem to hate and think is such a big loser?

Read on:

It's currently ranked #2 18-34 behind Spanish, and has been for most of the past year. It's been #1 18-34, more often than not, for most of the past seven (!) years and has been stomping Z100 for longer than many of you have been sniping cynical and ill informed commentary from the broadcasting sidelines on this web site.

The 12+ audience compression affecting Portland is increasingly common in more markets than not, and hardly paints an informed picture of how the various radio stations in any given market are actually performing.

The reasons for Rose City Radio abandoning the format are complicated and have little if anything to do with the ratings of KXJM. If you're in the know, you know. If not, it's not really any of your concern.

Look for another operator in the market to pick up the format in no time at all. And regardless of what you may think of the macro operational philosophies of any of the major companies in the Portland market, none of them would be jumping on the music position, heritage, and success of Jammin 95.5 if it were not a viable ratings and revenue position.

So, fear not. You'll soon have a new rhythmic CHR to disparage. And hopefully Oden will help the team reach the post season next year. You'll be able to follow both threads, Hip Hop and hoops, on different stations on the FM band in Portland. Here's to wishing both success in 2008 and beyond.

Good night, and good luck.

Author: Trixter
Friday, May 02, 2008 - 11:05 pm
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Look for another operator in the market to pick up the format in no time at all.


Party 107.5

Author: Radioxpert
Friday, May 02, 2008 - 11:31 pm
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Hey Trixter!

Is that what they'll be calling it? Not 107-5 Jamz?

Author: Tha_frozen_one
Saturday, May 03, 2008 - 2:34 am
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Love ya Grendal! And miss ya! ;)

teach em good!

Author: Tdanner
Saturday, May 03, 2008 - 12:38 pm
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I would expect someone in the market to pick up the format, possibly in time for the summer (prime-teen) book.

But CHR/Rhythmic doesn't have a particularly high power ratio, and it usually does demand a significant on-air presence (AMDR PMDR & Nites) which make it a very expensive format in today's environment.

So I wouldn't bet the farm.

Author: Egor
Saturday, May 03, 2008 - 2:19 pm
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"Today's environment"

You, Tdanner, are right about that!

I was just noticing how the TV news helicopters never seem to be up doing coverage here in Portland, it's probably too expensive. Some sponsored AM drive traffic bits are about it. Hardly ever an actual response to a breaking story, unless it's AM drive when the chopper is already up.

Now one of our 12-34 targeted FM stations is leaving. Ah, who cares about those kids? :-) Things are starting to disappear on the dial. It's almost like we've graduated to a smaller market, in terms of media.

Author: Beano
Saturday, May 03, 2008 - 4:23 pm
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Danner saysBut CHR/Rhythmic doesn't have a particularly high power ratio, and it usually does demand a significant on-air presence (AMDR PMDR & Nites) which make it a very expensive format in today's environment.

So I wouldn't bet the farm.


Hey Danner how is a CHR expensive to run?? Look at how Cheap Z100 is!! Most of the jocks on that station are voice tracked! How is that expensive???? Infact Z100 probably spends the least amount of money on jocks than any other station in portland.
CHEAP CHEAP CHEAP! Thats the kind of radio Cheap channel does.

Author: Tdanner
Sunday, May 04, 2008 - 12:41 am
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Beano: did you see the word "usually"? A successful CHR needs a personality in drives and nights (local better but not manditory). Even if the show is out of market, it still an expensive line-item....compared to formats which can be run quite efficiently (if not to roger's liking) being well tracked after morning drive.

Author: Pdxradio
Sunday, May 04, 2008 - 6:37 am
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Beano: did you see the word "usually"? A successful CHR needs a personality in drives and nights (local better but not manditory). Even if the show is out of market, it still an expensive.

BINGO! Most successful CHR stations have high-rated morning shows and personalities. That 's why Z100 (in Portland) was a very popular station in the 1980s.

Author: Trixter
Sunday, May 04, 2008 - 10:58 am
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Is that what they'll be calling it? Not 107-5 Jamz?

:-)


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