This from Mondays All Access:

-----------------Entercom Launches Country Night Show-----------------

ENTERCOM COMMUNICATIONS announced today (4/28) the debut of 2ndSHIFT, a syndicated night-time show that will air on all of the company's Country-formatted stations. The show will initially begin airing on the following ENTERCOM Country stations in KBWF/SAN FRANCISCO, KKWF/SEATTLE, KWJJ/PORTLAND, WDAF/KANSAS CITY, WBEE/ROCHESTER, WPAW/GREENSBORO and WGGY/WILKES-BARRE/SCRANTON.

Overseeing the show will be ENTERCOM Dir. of Country Programming and day-to-day PD at KWJJ/PORTALAND, MIKE MORE, along with VP/Programming BILL PASHA.

2ndSHIFT will be hosted by former RADIO OHIO Hot AC WBNS (MIX 97.1)/COLUMBUS, OH morning show host ALAN KABEL.

And seven more hard-working individuals are now in the unemployment line.

Because 7 to Mid done locally doesnt really matter anymore anyway.. right?

actually, it does matter, but in the quest for the quick buck, quality, localism, and continuity are sacrificed for the short term gain. Radio got away from what it did best and now looks for gimmicks and gizmos to pump the bottom line. People trimmed and automation more wide spread and listenership and revenue flattened and dropped, more streamlining and yet the numbers for both continue to disappoint. Obvious the fix isn't working. Time to go back to when it wasn't broke and start from there. The latest HD syndie, webcast, broadcasting lame content at K***dotcom, check out our K-cutie, for more info go to us dotcom, is not an enhancement, but more of a do it yourself version so we can cut further the deliverers of local content. The website may be user friendly, but is no substitute for the companionship that a REAL LIVE voice offers, I'm more likely to sample an advertiser if the announce is a customer as well. Joe Outtamarket, doesn't speak to me, Larry Localvoice does.

The product (radio) has been degraded, the customer base was free to sample other options, and radio does nothing but tag along in an attempt to grow NEW audience.

It's the chicken and egg. were these changes implemented because of declining audience and revenue, or in answer to? Was the audience fragmented because of too many stations, or were more stations needed for variety and diversity?
If there are already too many stations then how does HD improve the situation? All I see is poor long term decision making at the boardroom level.
Stockholders the priority over local market and too many damn move ins. Somebody paid to much for dinkytown radio and moved it. Instead of owning the smalltown pie, they went for a piece of big city pie... bad decision. Not seeing many of the move ins that became the big city Powerhouse. too many only fish in the pond, or big fish in the pond became another fish in a shrinking lake.
That too a bad decision.

Reminds me of Field of dreams where all some people could see was a ball field that made no money. They couldn't see the dream.

For radio, not "build it and they will come",

Rather,

Put it back together and they will come.....

The dollar signs are blocking your view of the players.........

And yes and yet another example of when 'Wall Street' or the Wall Street mentality gets mixed up with Broadcast Radio, your home subprime junk mortgage , crude oil speculation, and hardware stores.

Just another reason to listen to KUPL I guess. At least they are live and local.

----------------Entercom Country Stations Make Changes----------------

As ALL ACCESS told you yesterday (NET NEWS 4/28), ENTEROM COMMUNICATIONS' has created a new format wide Country night show, 2ndSHIFT. In the wake of the announcement, several ENTERCOM Country stations have made staff changes.

WGGY/WILKES BARRE-SCRANTON night dude BERNIE MATHERS moves to overnights- current overnight personality FRANK BURKE moves back to weekend/swing duties.

KKWF/SEATTLE evening personality SEAN KRAMER has exited.

KWJJ/PORTLAND night slammer AJ McGUIRE exited last month and PD MIKE MOORE will not be searching for a replacement.

WPAW/GREENSBORO evening guy BRIAN "OPIE JOE" CREASON exits and heads to MEL WHEELER, INC. Country WSLC/ROANOKE for the same shift.

Thats too bad about Aj Mcguire, he was a really solid talent!

REALLY BAD MOVE. SHAME SHAME SHAME...IF KUPL WAS SMART THEY WOULD PREY ON THEM AS THE LOCAL HOT COUNTRY STATION.

It's notable the guy who lost his gig in Greensboro was picked up by the competition. Too bad this doesn't happen more often.

There are hard-working individuals in radio? I thought that was the job you got when you didnt want to work a real hard job.

I agree with Stoner, The late night guy at KUPL needs to Exploit The wolf and let people know that the person on the radio at the Wolf is NOT LIVE!!!!!

ummm...Roanoke is not "competition" for Greensboro...it's quite a bit north in Virginia.

All these guys are good, especially Sean Kramer (Seattle), who may already have another gig himself. Talent finds a way.