Lets say you were starting a brand new radio station in portland and you were the PD, what format would it be, and what music would you be playing. You have 100% creative control over the station and YOU have a pretty big budget so you can hire a full live air staff. (Lets have some fun with this one, and remember it is a music station!)
What jocks would you hire?(You can have any jock you want)

What would the format be?

What type of morning show would you have?

What kind of programing elements would you have on the station?

What kind of contests would you be running?

What would the name of the station be called?

OK, here is mine.

The name of the station would be called 107.5 "The shark" Playing "Killer rock from the 50's, 60s, 70.s 80's, 90', and new rock.

The morning show would be Mike Chase and Daria.

Mid-days- would be Tim Taylor

Afternoons- would be Stacey Lynn

Evenings would be -Charlie Girl

Overnights would be Scott Lander

The format would be similar to a Charlie station, except it would ONLY play rock, No kelly Clarkson crap.

Partimers would be Big Jim from the Marconi show because I think that guy is funny!

I’ve always dreamed of a local news/talk station heavy on local talent and local news. The standard I would use would be KGO AM in San Francisco. In my opinion, it’s the best news/talk station in the country. The news product is excellent and the local talk component is equally as excellent. For years, I would tune into KGO at night and listen to Bernie Ward, Ray Taliefero and Dr. Ben Wattenberg among others.

When KPAM announced several years ago of its decision to become a local news and talk station, my instant hope was for a Portland version of KGO. It didn’t turn out as such – and I was left feeling very underwhelmed. So if given the opportunity, I would program a radio station on the am dial, heavy on local news and talk, more liberal to moderate than anything else. I know it wouldn’t be a ratings juggernaut, but one can dream.

Finding local talk show host talent though is hard. A few people who come to mind are as follows. Former Portland radio talk show host Bill Gallagher. I started listening to Bill at KXL in the early 90’s and thought he was tops. Another person I feel would do a superior job as a talk show host is Mike Parker of Oregon State University. I would also add Tom Parker, formerly of KPAM. I felt his talent at KPAM was sorely underutilized. Too, I really enjoyed a Z100 program from years ago co-hosted by KPTV’s Tony Martinez. It was geared toward young people and relationship issues, but I thought it was really good. I also enjoy Thom Hartmann of KPOJ and Air America.

In terms of giveaways/prizes, given our lousy weather in the wintertime, I would be prone to offering trips to warm and exotic locations around the world. Another idea, a trip finder prize. The quickest way to traverse the metro area via mass transit. The winner gets a free mass transit pass (they are getting expensive). Plus a play and dinner. I’m a big Portland Center Stage fan and would offer tickets for two for whatever might be playing at the time of the contest.

On last thing, weekend programming. In the world of news and talk, I feel the weekends aren’t given ample consideration. I would do my level best to find the most interesting programming available. I would make sure it was programmed with offerings that would definitely keep an audience turned to my station.

Not to steal all of talpdx's picks, but I too would create a station around Bill Gallagher and Mike Parker. I'd throw in Scott Lynn too. I pick these guys because they connect with listeners and I'd get people tuning in not because they're hosting a talk show but because listeners want their company in their lives.

I wouldn't go full service talk though. It would dilute the brand. Maybe program "lights out" style music.

With an unlimited budget, I'd run TV spots and billboards until Bill, Scott and Mike on 107.5 becomes a catch phrase.

After listening to old airchecks of 1960s and early 1970s Top-40 radio, I am wondering how a contemporary re-incarnation of this format would sound, and could it be commercially successful?

Here are the key features of this "neo-Top 40":

The presentation flow would be different in than anything in music radio today because there would be no stopsets or "long music sweeps." Instead, the flow would be like this: 1) DJ ends break by announcing next song. 2) One song plays 3) DJ comes back on with creative but to-the-point banter 4) A maximum of one length-restricted commercial or announcement (1:00 or less, preferably less than 0:30) is played) 5) DJ announces next song.... The commercials and announcements would consist of a mix of pre-produced spots and announcements using the DJs own voice (either live-read or pre-recorded). The announcing style would be designed to build "forward momentum" and make all the elements flow together, as was done in the old-time AM Top-40.

The format would be designed to sound like a "best of today" music mix, as Top-40 once did. In a 2008 context, this would mean that the playlist would be based partly on the Bilboard Hot-100 and partly from Internet research on iTunes sales, some music fan websites, and British, Canadian, and Australian pop charts.

The production and imaging would be an important part of the format, but I am having a hard time imagining exactly what it would sound like. There would be shouts, sounds, and jingles for virtually every ocassion. The jingles are important because they effectively cement station identity/call sign/slogans in the listener's mind and they help build up the "feel" of the presentation. However, the jingles would have to be arranged and produced to sound modern, not old-timey. I think that it could be done, but it would require talented people who can "think out of the box."

I would love to see a Northwest version of KPIG. At the core: solid old pros who know and love the music. Then let them USE that hard-won experience by not binding up the talent in cookie-cutter formatting. let 'em talk, make comments, point up less-known connections of theme, style, shared band personnel, etc.
The point is, eclectic done right isn't just random shuffle on the iPod. People who know how to mix music across genres so that there is a flow can go way out or way deep on individual songs and still have it all tie together. It's all about context.

You wouldn't just clone the Pig because there's a certain California vibe that goes with it, but the Northwest has got plenty of its own vibe, and a LOT of local and regional talent that could be showcased in live studio sets.

And Northwest historical acts could be a part of the mix, all the way back to Johnnie Ray. Younger folks may not even be aware of whole NW eras pre-grunge. (Heck, probably some of todays teeny-bopper-equivalents know not from grunge, either.)

Of course, it would be nice if this dream station could have a fully functioning news department that would actually report local news, not just wire recaps. They would also cover breaking news from the scene with mobile rigs. And there would be room for locally-produced in-depth features on a news magazine.

Sigh.

As scary as it is to consider, today's "teeny-boppers" were in diapers when grunge was popular!

There is a story that I remember reading circa 1975, and I think it was either Ralph Gleason or Herb Caen of the SF Chronicle.
Two teeny-bops are looking through the cutout bins at the local record store (remember them?). One young thing holds up a Beatles album and hollers to her companion across the store "Hey, look! McCartney was in a group before Wings!"


And that was - ahem - a third of a century ago.

"Ichabod, Ichabod - or, the glory is departed."

In the early 1980s, I remember that the low-priced LPs at the record store where my parents liked to shop had a slit cut out of the jacket near the upper part of the spine. I could never figure out what that meant. I would have never suspected that other record stores marked records in this way, too.

Seguedad--I saw something happen almost exactly like this last Summer, only it was in the CD store at the 164th Border's Books, and it involved Robert Plant and Led Zeppelin. Know what they say about "the more things change"? ;o)

Edit add: Johnny Ray="The Little White Cloud That Cried", "Whiskey & Gin" and "Walking My Baby Back Home" (the last of which they used to play quite often on Sunny 910/1520.) Don't ask me how I know all that. But I will state that I am going to be turning 24 within the next two weeks and I just bet that I am well within the minority margin for the kind of music I listen to and/or favour, within my particular demographic.


Edit add further: Johnny Ray was from Hopewell, OR.

Also Doc Severinsen was from Arlingon.
The Fleetwoods were from Olympia (practically right in my backyard, and named for their phone exchange--which lives on as the 360-35x-yyyy exchange today.)
Jimmy Rogers (I probably mispeld hiz naym) from Camas.
Unfortunately this particular area doesn't do what it once could do, I think. I often see this commercial on "PDX49" with this one girl commenting on how "innovative" Portland's "music scene" is. If what she means by that is Paul Revere & The Raiders, The Kingsmen, the people I mentioned above and others from the area/era then yeah, I can agree with her. But I am sure she's referring to today, with acts like the Shins, Pink Martini and others--true living testaments to the area's modern music scene's unfortunate disgrace.

Just my opinion. Please feel free to flame on, everybody.......

Me, on all day, playing all my cd's and records, then taking calls in the evening.

Yes, it's all me, all the time!

Thanks, Motozac 2, for the further proof that the people change, but the situations often remain the same.

No flames from me. Yours was a thoughtful post, and managed to cite some excellent NW acts.

We might also mention The Sonics ("She's a Witch"). and The Wailers ("Tall Cool One.")

There's a great website called Pacific Northwest Bands that lists information, photos, lineups, etc. on more than 2,000 bands. Fun to cruise through.

Oh, and congratulations on your upcoming birthday and your interest in classic NW rock.

I'm with you Warner!
Who else would I want on my dream station but me?
Sheesh you kiddin?
No one else is even close to my talent.
I would voicetrack midday though so I could take a nap.
I would have news at :05 each hour, even on FM so that we keep everyone informed, no traffic as WE ALL FREAKIN KNOW WHERE THE BAD TRAFFIC IS, the weather would be about 10 seconds as WE ALL KNOW ETC., 5 stopsets per hour, no more than 4 minutes ever. Red hot song top of the hour out of ID, song can be from any era but very recognizable, then then a power gold, then the news, then a recurrent, current, gold, weather, and basically backwards to the top of the hour.
That is the best station by far with of course my great wit and wisdom all in between.
I would however consider bringing back Craig Walker, but he would have to work for peanuts as the majority of the money goes to muah!
I would however promise him trade for any of the things that senior citizens need to keep him very healthy and happy!
Ok, so maybe I wouldn't be the best choice.


Never mind.

Dodger... 20 minutes of spots an hour?

This is a dream station. I'd run 2 spots an hour which an educated and motivated sales force would sell for $500 per spot (minimum) because they'd recognize the value of the great programing and the low spot load. There'd be a waiting list of clients clamoring to get on the air, but Programming would be able to stick to it's guns and only run 2 spots -- no "value added".

Well ya I definitely dig what you are saying, what I would do with my 20 minutes isn't just commercials. Funny bits, psa's, promos, callers, just whatever fits with my groovy music format.
But again, what do I know?

It would be interesting to tally up how many minutes of commercials per hour and how many minutes of non-music material per hour (commercials, DJs, IDs, jingles, bits, etc.) played on the following stations:

1) The original KISN in the 1960s
2) "Charlie FM"
3) KINK
4) The various stations proposed on this thread (assuming, of course, that they are music formats)

As they used to say on old television game shows, I'm going to flip all the cards over and simply state the obvious.

The perfect music radio station, at least for me, already exists.

Tis KLOO-FM.

Herb

There used to be an 18 minute maximum per hour for spots. I believe KISN had at least that much except for overnights. I remember part of KGW's strategy being to limit commercial content to 12 minutes per hour. At least, that's what I heard at the time.

Classic Rock Format - The Hits + B-Side Gold + New Releases from Classic Rock Groups.

Shel Bailey, Tim Taylor, and Stacey Lynn Morning Show - Music News, Daily Dirt, Contests, Give Aways, etc.
Iris - Mid Days.
Shannon - Afternoons
Marty - Evenings
Michael Wood - Late Nights
Turner and Gloria - Weekends

Okay, I'll let Dodger have a shift on my station, if he lets me in on his.

Then we would dominate!

Where are Stacey Lynne and Tim Taylor. Have they landed on a station yet???

And by the way, I didn't hear Charlie girl and the Random Request Hours on Charlie today, WTF????? That is the best part of that station.

My dream station would be based solidly on what Portland is today, not what it used to be. The station would be unpredictable, controversial and provoking. The management would field regular complaint calls and would accept it as part of their function. Love it or hate it. Music would be #1. It would sound like some kids somehow got hold of a radio station. It would be fun to just be there at the station.

Stacey Lynn is still at Movin 1075.

http://www.movin1075.com/pages/653801.php

At least when you google it it still shows up. Sloppy webwork CBS. Drop the links and leave pages out there with searchable tags!

If you notice, her celeb news feature hasn't been updated since Feb, so yeah, definitely a IT oversight since she's no longer on air. BTW - anyone know how to reach Stacy? May have an opportunity for her~

Thanks Seguedad for the kind wishes, and B.T.W., Jimmy Rogers' hometown is practically in my backyard ;o)

Although I don't think *all* Portland music proper is horrid. For example, I do like Tom Grant and Steve Arene (I probly mispeld hiz naym to, but they play his stuff occasionally on "Lights Out" on KINK. And no, he isn't to be confused with the sport reporter from KATU whose name sounds similar.)

Of course, my "dream radio" station would feature a lot of instrumental, smooth jazz and possibly a bit of classical, and classic soft-rock vocals for ballast. (Kinda' like Muzak's "Expressions" programme but a bit different. You might have heard that particular programme if you have ever eaten at Shari's.......) It would be listener-supported and volunteer-operated. Possibly even listener-run.

[edit add]

The morning show would consist of in-studio-produced local news and information, (prominently featured) and occasional NPR news reports. We would also do a similar programme at night, roughly during the 1700-1900h time slot. During the overnight hours on the weekends (roughly 2000-0600h Friday, Saturday and Sunday) we would have old-time radio programming, and might even occasionally pick up the feed of Radio Entertainment Network out of Seattle.

[/edit add]

It would also be broadcast in Cquam and follow the AMAX standards right to the word. And of course, it would feature board-opping and announcing by Messrs. Thornbrue and Lilleiholm. (Are you reading this, Willy & Anders?)

So in a way, this would also kind of fill the gap left by the departure of Golden Hours. ;o)

De nada. And while I look for a bit more uptempo sound than smooth jazz much of the time, your station would definitely be on one of my presets.

I'd bring back the old KVAN with BA as PD

101 KRCK. K-RoCK

Man, I was BUMMED by SURPRISE (the worst kind) the first day KRCK hit the airwaves. I wore out the scan button within a week of that day.

Yep, KB-101's Oldies/Hot AC incarnation just before the flip to KRCK was among my all-time favorites. Robin & friends had a good thing going. The flip from KRCK to "Classical 101" was a bigger shock though.

It went something like this: 4.5, change format, 9.9, 4.9, change format! To be fair, AOR was on the way out nationally before KRCK went on the air because it was basically an 18-24 format and there were fewer every day in that demo. Shortly thereafter, AOR refocused on 25-34, making it viable once again but too late for KRCK. On the other hand, dumping Contemporary KB101 was just a bad move!

KMTM - Music That Matters

IMHO, it would be very interesting to take themes, line up tunes to express them both emotionally and rationally, where the lyrics permit, then air them in little chunks. Intro the two or three tune sets, with their connection to the theme, and or play one and let people make their own impressions known on the phones or on the Internet.

Maybe have users submit these, come to the studio for a voice intro, do phoners, whatever.

On the station website, the themes can be posted, blog news style, for commentary, extra interesting links and such. Where we've got "now playing" functionality, just extend that slightly so that the next set hits the page, comments open for the subscribers, then as the next one hits, comments are open for everybody.

For bonus points, link the set of tunes to the "buy the mix now" link, with all of them just loaded up, ready to purchase.

The occasional contest would blend both mediums, giving awards for most impact, best expression, etc...

Each day we've a news cycle that hits on a bunch of buttons. Some are political, some are just human, such as the weather, who's coming to town, etc...

The nice thing is the set of researched tunes would work just great! The combination of them wouldn't be random, and would tell short stories that people can follow, talk about, think about, maybe relate to.

The greater percentage of talk also would diminish the contrast between spots and the music.

Sets could be paid for, so long as the message being sponsored actually makes sense with the tunes linked to it.

Sprinkle in some syndicated programming to break things up and give a sense of structure to it all.

The whole thing could be VT, if desired. The key to getting live commentary on the air would be to have people use the net to talk about things, leave contact info, or provide contact info for them.

While the current content is playing, the content for the next day is being produced exactly this way, meaning we really don't have to have a live body all the time.

(would be nicer if we did, but hey, the format would work either way.)

One nice plus, for subscribers and maybe streamers, is the ability to stream the audio and comment on the story threads right as they pop up.

Registered people get the thread first, others get it right after word, perhaps as the next one is starting.

Personal themes, shout outs, life experiences "wow, look what I saw, felt, heard, did" would be cake fillers for when the daily cycle of stuff is mundane.

Offer the syndicated programming to subscribers first, before it airs, commercial free too.

The local plug is local artists talking about what they think their tunes mean. They do some advocacy, or maybe just share what got them to the song, then we hear two or three of their tunes, mini-concert style.

For those local groups willing to do the occasional download, offer that right in the story link, as it pops up.

Keep the days stories online, but have them scroll away after that. The occasional freebie or contest gives people a reason to check in or stream regularly, or they miss out!

For special events, the station staff, or interested others really, can live blog the event, with the station backing it with audio. Or, have free form times, where some tunes are posted up and let people have at it for a few minutes, posting up how they connect, what they are doing.

(C'mon, you guys knew I was going to post up something with context! There it is.)

Im tired of researched tunes!

Well, that's really all you are going to get!

Why play anything else?

There are new tunes, of course, and signature ones. Everything else is the familiar set that people like!

The question is: Are there enough disenfranchised people out there who would listen to a station with a huge playlist or would their preferences be broken down into genres just like everyone else? I'll say the latter is true.

I say dust of the B-sides and have at it!

DT, there hasn't been b-sides for a while now.

Dodger,
I'm not sure about the "peanuts", but the senior citizen tradeouts have real possibilities. Perhaps my people should talk to your people??

I think most people in these parts get my meaning of B-Sides! The tracks less traveled.

I know what you're talking about DT and I have to agree!
Radio needs to do a better job of traveling down the musical road that hasn't been touched. There are far too many great songs, lesser known classics that never see the light of day. Play more of the "lost" tracks, the songs we never hear any more.

Can someone please hand me the list of researched songs? I'm all out of toilet paper

I agree Semoochie.

One difficulty with deeper playlists is that people don't have any easy links to identify with the tunes. Sometimes the sound appeals, lyrics, etc... It varies a lot.

With the researched set, there are commonalities, and that's really the key.

One thing I do think would happen with the themed format would be the ability to slip one in. Since there is some context, having it play makes some sense. It's like what happens when people share tunes with each other.

Could work!

Virtually all music that has or is going to be played on the radio is researched in some way. In the early days of Top-40, the research often incorporated surveying local record stores and keeping track of what requests were called in. Remember, research is about answering questions; it is not some kind of conspiracy.

Given that research is going to happen, I had proposed some alternatives that could be used today in place of surveying the local record stores. The key for the format that I had proposed is that the research methods need to produce results fast so that the playlist always sounds fresh. Although it would be cool if there were some way to bring back the concept of local hits, I think that this is going to be hard to do in the Internet age.

Alfredo- How many radio stations in portland survey local record stores to see whats selling?? My guess is NONE! Clear CHannel forces its stations to play songs.

Mr. Walker:
I am liking the idea. My people say that we should do some call out research first, then bring some people into a theater and do some more research and then find out if one of the local denturists would sponsor the entire day's broadcast.
So, have your people call mine, but I do need you to know, I work on a personal handshake only. No contracts. We can both walk away from this deal anytime.
Hope to see you soon at KRUD-FM, "We play whatever yanks our cranks, featuring the legendary in his mind, Bill Dawson all day, and for your afternoon listening pleasure, featuring the fairly well known Mr. Craig Walker!"
I like it! We could make MEELIONNNNSSSS

Dodger,
We have a problem already....I don't think I can do afternoons!

That reminds me of when Pat Pattee came in one time in the daytime. His response was something like, "What's that big red thing in the sky?".

> How many radio stations in portland survey local
> record stores to see whats selling??

None do today. This practice went out of fashion long before Clear Channel came on the scene. In retrospect, I can see how the second paragraph in my post could have been misread.

Darktemper:

"I think most people in these parts get my meaning of B-Sides! The tracks less traveled."

Actually someone has been covering that angle for a while now. That someone is known as "Your Local Starbuck's". Unfortunately when Hear Music started playing the Shins, I haven't touched one of their newer compilation CDs since......... ;o)

Not exactly radio I know, but possibly (hopefully) fills a niche that's been neglected by corporate radio.

The only time I got called out by Derek Shannon was early in my career,at KITI, when he told me to stop playing B-sides of oldies. I was still pretty green, working weekends, and I told him I would NEVER play a song that wasn't approved. The music director at the time liked to mine the gold a little deep. Approved songs were on a spreadsheet, and when one was played, the jock would check it off. Rotations were such that when it got to my shifts, the pickings were usually slim. One Sunday morning, much of the gold I played was country crossover stuff like Dave Dudley and Johnny Tillotsen. All were on the playlist, but hardly ever played.

Ron..who was doing music at the time of your B-Side episode???

Bill, pretty sure it was Joseph B. Fiala III. Please correct me if I'm wrong. I know several people had PD/MD duties at Entertainment Radio 14.

Well, I was MD (and prod dir at the same time) for awhile before I went into the newsroom fulltime in 1982. You're probably right about Fiala being MD during the time in question...and you're right, he mined the gold more than a little deep! Always had good taste, but not necessarily always recognizable tunes, or stuff that Derek liked or wanted on the air.

Ron...what years were you at KITI?

I agree KLOO-FM is nearly the ideal station for my music taste. They still remember many of the classic artists and songs that stations like KZEL have long ago forgotten.
I don't want to give specific examples ... wouldn't want to give KZEL any ideas on how to become a better station and regain their past glory. Just let 'em die a slow and painful death.
Once Cumulus took over it was the beginning of the end for the once mighty KZEL.
If KLOO-FM had a little better signal into Eugene and did some marketing they could put the final nail in KZEL's coffin.

Hey Microphone- Its called www.yes.com
It takes about 2 seconds for the people over at KZEL to find out what Kloo is playing.

Bill - mid 1978 to mid 1979. When I left for a full time gig, KITI was in process to expand to nighttime operation, and I was unofficially offered a spot - Derek even asked me to stay, I'll never forget that - but I had to pay the bills.

If I could have stayed, I might never have left...of course I came back seven years later.
I'd probably still be there today had Derek not sold it to Bigcorp.

Hey Beano - Sure I know about yes.com... it's not just about what a station should be playing, but also what they should stop playing.

Okay okay Craig, you can do mornings. Sheesh, once ya get into a rut you just can't get out!
haha
Ok, we're on.
dodger

I appreciate your open mindedness. Now...let's talk money.

My dream station is in a box next to me.

Programming: Music.Thats it.
No talk,nothing.Just 100% tunes.

ummm Monkey- THATS CALLED AN IPOD!

Dear Mr. Walker:
As the legal representative for Mr. Dodger LLC,
I believe he clearly stated he would only be paying in trade for certain "seniors" type of paraphenalia.
Can we come to some sort of agreement as to your needs in this area?
Signed,
Hugo Z. Hackenbush
Hungadunga, Hungadunga, Hungadunga and Hackenbush: Attorneys at Law.

Mr. Hackenbush:

Are you suggesting that Craig might wish to be pampered?

> ummm Monkey- THATS CALLED AN IPOD!

I think that's the point he was trying to make. In years past, that box might have gone by a variety of different names:

* DMX
* Multidisc CD Changer
* Cassette Player
* Record changer
* Jukebox
* Player Piano

Dear Mr. Hackenbush,
As you may well have surmised by now, I am being represented by Ms. Danner in all future negotiations with Mr. Dodger LLC. Brace yourself.

I wish I could keep my Marx Brothers movies straight. I could probably say something fairly clever about now but I must be going.

we just got back from africa and took some pictures of the native girls, we're waiting for them to develop.

While on that trip I shot big game, in fact I shot two bucks. Crapped out both nights.

Horatio T. Firefly
representing Hungadunga, Hungadunga, Hungadunga, Hungadunga and McCormick (the other half of Hungadunga, Hungadunga, Hungadunga and Hackenbush: Attorneys at Law)

.....I wish I could keep my Marx Brothers movies straight. I could probably say something fairly clever about now but I must be going.....

There's my argument, restrict immigration.

Now, let me show you some property, You'll want to cross over the viaduct to get to it.

Craig:

I will do my best to Attend to your every need.

(And a very happy Super 62 to you)

Terry

Remember this:
http://www.youtube.com/watch?v=GYycvOpwumg

Vy a duck?

Because it's deep water, thats why ya duck...

Ms. Danner,
Knowing that you are watching out for my interests will allow me to sleep tonight. And...thanks for the very kind wishes. During all those years on "The Big 62", I never gave much thought to actually getting there. I feel like one big winner sticker!

Round, and red?

So, the winner sticker was actually designed around the shape of your sweater?

Perhaps today's sweater, but certainly not the one I wore back then...
the Big 62 had a client party to kick off the red sweater campaign and they had one of my sweaters on display. One of the clients took it and kept it for 20+ years. They returned it to me the week of my retirement. Thoughtful.

One of the best things about KMHD is the wide variety of musical tastes and styles you can hear expressed in the course of an average day. Everything from early Cab Calloway and Louis Armstrong, through Sinatra and Peggy Lee, up to Jonny Lang and Amy Winehouse, with a fair amount of Miles, 'Trane, Jaco and Thelonious thrown in.
Right now, I'm listening to Bloodstone's "Natural High" fade into Kool's "Summer Madness", followed by "Shaft" (shut your mouth!) on the "Jazz With Soul" program. I think a lot of folks who listen only sporadically don't realize the wide variety of music available on the station.
KMHD itself owns about a quarter-million individual recordings, all of which are available for airplay, and most of the regular jocks have extensive private collections, each reflecting their own personal musical taste and expertise, which they're free to choose from as well. Toss in the Friday Blues, and the "Mississippi West" show on Saturdays, and you're clearly talking about one of the most extensive "playlists" in radio.