Movin's Playlist

Feedback.pdxradio.com message board: Archives: Portland radio archives: 2008: Jan, Feb, March - 2008: Movin's Playlist
Author: Chrispdx
Wednesday, March 05, 2008 - 7:05 am
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Is it my crazy imagination, or is Movin's playlist expanding? I just heard Michael Jackson's "Off The Wall" this morning, and I can't remember the last time I've heard that song on the radio, even on Charlie.

Author: Cheddardog
Wednesday, March 05, 2008 - 7:09 am
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Movin is dying a slow death...

Author: Roger
Wednesday, March 05, 2008 - 7:31 am
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no, Movin was actually stillborn. Just that momma Corp can't bury it.

Author: Darktemper
Wednesday, March 05, 2008 - 8:15 am
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quote:

"The biggest opportunity and challenge for most MOViN stations is to grow awareness and cume," says Burns. "For various reasons, including the tough revenue climate we're all in, most MOViN stations were not launched with the kind of strong marketing pushes enjoyed by formats and stations like 'Fresh' or the highest-rated Jacks and Bobs."



Here is an interesting article about Movin:

http://www.burnsradio.com/movinupdate.htm

Author: 1lossir
Wednesday, March 05, 2008 - 8:19 am
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Typical consultant double-speak. Like you really expected Burns would say his new format sucks pond water or something like that.

Author: Darktemper
Wednesday, March 05, 2008 - 8:26 am
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I said it was interesting, not necessarily correct. You think they will pick up and air the New Seacrest syndicated show? That along with "TMZ" should fit right in with the audience they are after.

Author: Roger
Wednesday, March 05, 2008 - 10:37 am
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...were not launched with the kind of strong marketing pushes....

YA THINK????? Gee, maybe if you are pushing a format, you might also want to include a marketing an promotion plan to go with it.

No jox.... No promotion.... No marketing... No real launch.... Stations still advetising for movin jocks a year after the fact, yet they've never hired any semblance of a staff......

Don't know how it possibly failed...

Author: Chaplain
Wednesday, March 05, 2008 - 10:50 am
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"...yet they've never hired any semblance of a staff...... "

...and fired what little staff they had.

Looks like Movin' is DOA.

Author: Darktemper
Wednesday, March 05, 2008 - 10:51 am
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And the one good air talent Portland Movin had they let go recently! How is that building listener relationships!!!!

Author: Justin_timberfake
Wednesday, March 05, 2008 - 11:03 am
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Yeah, Why would they let Stacey go if they had any plans on keeping the format around???? Now they have no jocks no nothing. Those part timers are also no longer on the station. That station is a complete jukebox, I can't imagine they will keeping this station around for much longer.
Cbs has a done a piss-poor job in marketing the station.

Author: Darktemper
Wednesday, March 05, 2008 - 11:09 am
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Aw cmon, they did have those shaking of butts in your face TV commercials!

Author: Roger
Wednesday, March 05, 2008 - 1:49 pm
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-m-m-m-m-m-m-m- shaking butts...

i mean chocolate......

Author: Newflyer
Thursday, March 06, 2008 - 5:02 am
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I agree with Roger's "Ya Think?" post 100%.
People know it's there, but they have no reason to listen. I've read plenty of stuff that says they want to compete with MP3 players, but there's no way on Earth a radio station can compete with a fully-listener-controlled MP3 player.

Author: Darktemper
Thursday, March 06, 2008 - 7:29 am
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Hmmmmm. You could allow users to logon to your website and make requests similar to that of a jukebox. Put a music list on the site of choices and registered users can make one request per hour. It could then list the time it will play. If no requests are present default it back to automation. If the request is already queued then just list the time. User Interactive. Track the requests for future playlists. At the very least maybe just post up the days playlist and times they will air so listeners can scan through it for tunes they really want to hear.

Author: Roger
Thursday, March 06, 2008 - 8:04 am
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Hey, email me a song request and if I have it, I will put it on the record player and listen to it for you :-D

Author: Darktemper
Thursday, March 06, 2008 - 8:18 am
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Hmmmmmm....YMCA from the Village People. I sure hope you don't have it though!

Author: Roger
Thursday, March 06, 2008 - 9:42 am
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You say it we play it...Coming up next on your home for the hits, C'mon people UP ON YOUR FEET... Village People and WHY- EM- SEE-AAAAA

followed by an ABBA triple play right here on Gay radio FM 1-oh ten...K-GAE!!!

Author: Roger
Thursday, March 06, 2008 - 9:43 am
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yeah, for some reason, I still have that one.....

Author: Darktemper
Thursday, March 06, 2008 - 10:32 am
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Hmmmmm.....Queue up "Wake Me Up Before You Go-Go" from Wham! would ya!

Author: Chaplain
Thursday, March 06, 2008 - 10:50 am
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You've answered your own question DT.

Your posts at 10:32am and 8:18am, show EXACTLY why your idea in your 7:29am post WON'T work.

It's actually a pretty cool idea, but the potential abuse factor is huge!

Author: Darktemper
Thursday, March 06, 2008 - 11:02 am
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Yes I see your point, but you would only be able to select from the provided list and provided those are not on the list then it's not a problem! You could also setup no repeat rules for artists/songs as well. If it's jukebox radio make it user interactive then. Plug in your email address for spam and get a request ticket.

Add:
Actually now that I think about it, it is kind of a cool concept in that it involves listeners in the station and is a traffic driver for the website. The two become joined at the hip. Plus you also build a huge database for station email. Track web stats and sell ad space accordingly.

Author: Tadc
Thursday, March 06, 2008 - 12:46 pm
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Sounds brilliant to me, but then what do I know...

You could even take automated requests via text message or email.

Author: E_dawg
Thursday, March 06, 2008 - 4:39 pm
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How come MOVIN 99.7 in San Francisco is doing very well, not MOVIN 107.5?

Author: Darktemper
Friday, March 07, 2008 - 7:20 am
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There ya go, partner up with AT&T like on Idol and text your request to StationXYZ. Could be some revenue in that. No random email requests though. Have a fill in form on the website for those not wanting to register that will email it to a specific recipient. That way you still drive them to your website in order to make the request. Gotta drive that traffic into your website, increase web traffic, drive up cost of advertising based on activity. For younger formats, keep everything about the station on the website, drive it all through the website, todays youth live on the internet. Make the sight fun & entertaining with lots of extra's to keep them there, lots of flash animation, video's, etc. etc. Just make that site so damn cool that people will flock to it. Online only contests and promotions, vendor discount coupon's only available from your website, etc. etc.

"StationXYZ, Your All Request Music Station!

Author: Beano
Friday, March 07, 2008 - 11:24 am
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OH GOD. sounds awful! Quit giving these radio company any ideas Darktemper. A format like that would truely mark the end of radio.

Author: Darktemper
Friday, March 07, 2008 - 11:43 am
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Hey, if they want an Ipod station then at least let the listeners drive the thing! That at least would have the potential for attracting an audience! LIVE JOCKS is the best choice though!!!!!!

* * NOTE * *
MY BAD, Sorry. Please disregard and ignore all of my post's in this thread!!!!!

Author: Darktemper
Friday, March 07, 2008 - 1:08 pm
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Oh, by the way, should anyone actually use this idea, please e-mail for the address of were to send the consulting check to!!! Bank's still cash 5¢ check's don't they?

Author: Roger
Friday, March 07, 2008 - 2:22 pm
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Please disregard and ignore all of my post's in this thread!!!!!

Crap, I already played YMCA and Wham...........

Author: Darktemper
Friday, March 07, 2008 - 3:06 pm
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Well, as a final request, how about queueing up "Do You Really Want To Hurt Me" From Culture Club.

end-of-line

Author: 1lossir
Friday, March 07, 2008 - 6:01 pm
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>>How come MOVIN 99.7 in San Francisco is doing very well, not MOVIN 107.5?<<

Maybe the format better appeals to the population makeup of SF more than it does to PDX.

Author: Darktemper
Friday, March 07, 2008 - 6:17 pm
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Hmmmm.....you think maybe the 8 air-talents listed might make a difference?

http://www.movin997.com/


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