Is 104.1 For Sale?

Feedback.pdxradio.com message board: Archives: Portland radio archives: 2008: Jan, Feb, March - 2008: Is 104.1 For Sale?
Author: The_dude2
Wednesday, March 05, 2008 - 6:46 am
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I just saw this in Radio Ink. I was surprised, as I thought religious programming was a niche that was somewhat recession proof:

Salem In Negotiations To Sell More Stations

CAMARILLO, CA -- March 4, 2008: During Salem Communications' fourth-quarter and full-year earnings conference call Tuesday, CEO Ed Atsinger detailed Salem's sales since its last call -- Salem has announced the sales of WHKZ-AM/Warren, OH, for $600,000; KTEK-AM/Houston, for $7.8 million; and WFZH-FM and WRRD-AM/Milwaukee, for $11.8 million -- and said, "We will continue to monitor the performance of our broadcast stations generally, and we are actively engaged in negotiations, I can say at this time, for the sale of some additional properties."

Atsinger also updated the progress of Salem's newest format, Spanish-language Christian Teaching & Talk, saying the company now has four stations on the air in the format, and "the early results are encouraging, both in terms of revenue and station operating income." He said more stations can be expected to move to Spanish Christian Teaching & Talk in the coming months.

Later, Atsinger discussed the state of the industry, saying, "We're fully aware of the challenges facing the radio industry. Salem clearly faces the same challenges." He said Salem has been hit particularly hard by the problems in the subprime mortgage market "because of our target demographic attracting a substantial number of advertisers from the mortgage and home-improvement industries." He said, "Many of these advertisers are gone. We believe that they will come back, but we expect that this particular challenge will remain with us for some time."

But, he continued, "We have some reasons to remain somewhat optimistic and confident in our long-term future" -- including a 4 percent rate increase and 90 percent renewal rate for national block programming, revenue growth at Salem's Contemporary Christian KLTY/Dallas and WFSH/Atlanta, and Salem's diversification strategy and the growth in its nonbroadcast areas.

President/COO Eric Halvorson provided some details on Salem's results, noting that the 45 Salem stations in its "foundational" Christian Teaching & Talk format contributed 44 percent of total revenues, although revenues were up just 0.3 percent from 2006, principally due to an 11 percent drop in ad revenue, with the declines most notable in New York and Los Angeles.

Revenue on Salem's 12 Contemporary Christian stations was down 1 percent in Q4, but flagship KLTY/Dallas had, Halvorson said, "another solid quarter of performance, with revenue up 5 percent." He said the progress at WFSH/Atlanta is "encouraging," with 11 percent growth for the quarter.

Salem's 30 News/Talk stations, meanwhile, saw a 3 percent decrease in same-station revenue, which contributed 14 percent of total revenue. KRLA/Los Angeles' 6 percent decline in revenue affected the results, but Halvorson said that in the prior two quarters KRLA saw declines of 13 percent and 18 percent and added, "While we are obviously not satisfied with the current situation, we do believe that this improving trend should continue

Author: Jay_zie
Wednesday, March 05, 2008 - 5:07 pm
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Where in the ad does it say 104.1 is for sale?
And if it is for sale, would bustos end up buying it?

Author: Joe_russell
Thursday, March 06, 2008 - 7:58 pm
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Oh Egeneer may get his KISN on yeah but in all I have no bight in this nible of portland TMZ as I have in what is business is business in that move... OH for Lars crowd in the other side please buy Huckabee thou I rather saw on 620 Kazz and Kizhopper in the sinbin for local success what a voice in speech and all Mike... It felt like when Huckabee was in the race speeking like a old high school talking about while in school in 2000 toughting the Ra(g:g)an way as good ole huck-eh-chuck did it very well... In what is titled the ariea of life in I can see that for the Fishy stick...

JP

Author: Dberichon
Thursday, March 06, 2008 - 8:42 pm
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Well said JP!

Author: Randy_in_eugene
Thursday, March 06, 2008 - 10:17 pm
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I'm not sure what Joe_russell said, but I like it.

Could a station that is not for sale be bought by Rose City for an all-sports format.

Will the fish be fried in favor of the new KTRO-FM?

Could we finally get a Russian Folk Songs format that at least 3 people in a desirable demographic are jonesing for?

And what about Naomi?


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