It sounds like Movin won't be around for too much longer. I can't believe that station still does not have a morning show. It amazes me how CBS put so little effort into that station. That being said, any guesses what the new format will be on 1075? What flavor of the month format will CBS throw on 1075?

Not only is MOOOOOVin doing bad, but Jammin has had some really bad books. I've noticed that They got rid of the afternoonn team Bootz and Careezy and now just have Careezy in the afternoon(solo)
Are kids these days getting tired of the new hip/hop music thats coming out today? Is the stuff coming out today so bad that kids are ignoring it?? One thing I've noticed about Movin is that they play some of the most STALE, OVERPLAYED songs that have been shoved down peoples throats, and I think people are burnt out on a lot of the songs they are playing.

There are several versions of crossover top 40 and I believe Jammin' is simply doing the wrong version.

"they play some of the most STALE, OVERPLAYED songs that have been shoved down peoples throats"
Gee, that is what I can say about KHITS and KOOL. I find that when I land on 107.5, I tend to stay longer than when I land on those other two. Most of the time I land on KHITS and KOOL, they are playing the same stuff I hear on there all the time. Maybe you all like to hear the same stuff over and over but how about adding some more different cuts?

In other words, just because you don't like something doesn't mean others don't. All stations don't need to play the same stuff. Variety is nice, alternatives are nice. The more options, the better. There is not one format that will please everyone. I don't want to hear all 50's or 60's or 70's or 80's all the time. Each decade had good and bad. I would prefer more cuts from each of those periods instead of the same basic ones they always play.

Live is better, I agree. But, most listeners, not on this board, just want to hear the music and could care less about the morning or afternoon teams, let alone the mid-day ones. They just want the music. That is why they are listening to IPODS and such. It makes no sense to have a "live" jock just to say "Coming up, ten more in a row" followed by 5 minutes of commercials and another tease to 10 or 20 or whatever in a row. Just play the songs.

Or, have some personality that relates to the listener. Make it so they want to tune in to hear the personality, not the music. Make the show interesting.

"It sounds like Movin won't be around for too much longer."

What are you basing this on? Do you have a source?

I find that when an FM station holds below a 2 share for very long, the format is changed. Usually, the only exception to this is if the station is religious or there are signal issues.

Keep in mind there is a corporate-wide freeze on raises and hiring right now at CBS. How might that effect launches of any new formats?

Radio is now in the position that TV was in when cable began its proliferation. The TV networks still carry the heaviest shares, however those shares are usually much lower than in the days of networks and 2-3 indies per market.

Who's driving radios shares today. The people that grew up listening to terrestrial radio. It's the 25-54 demo, more so 35-54.

I believe the reason 18-34 formats and 18-49 are wobbling so greatly is:

1) these are the demos least likely to return diaries.
2) these same demos are a problem with the PPM.
3) these demos are the "early adopters" of new media.

They are avid Text Messagers, social networkers,
share music and turn their friends onto music they find.

We live in a TIVO age. There is increasingly less and less difference between owning a stick a company paid $35 million for, and a pod-cast, streaming audio, and the like.

Radio is not a "priority" for 18-34. No station is grabbing them by the ears, and making them afraid they'll miss something if they don't listen. Radio has abdicated its leadership role in turning listeners onto great new music for the past decade.

There has to be some serious creative programming to jumpstart a revival of radio with teens, 18-34, and even 18-49.

Short of that commitment, 35-54 will drive successful radio stations until even that fades into the sunset.

At that point, radio will become entirely a commodity that delivers commercial messages. Of course, that is what got it here anyway. Bean-counter thinking. They have never been able to program. However, when the beancounter seized control, it became easier and easier to cut and cut programming...since programming is merely a line item expense. It gets no respect from bean counters. It costs money. Sales brings in the money.

Forgotten is that programming creates competitive quarter hour audience levels, and
Sales sells access to that audience.

I've wondered if any format change for 107.5 might be tied into their power increase.

107.5 "Movin With The Groove"! All 70's Disco Music, All The Time! Grab your Polyester and Boom Box and Shake your Booty!

CBS recently hired promotions director for Movin, but moved him over to K-Hits, once the ratings came out. Sounds like a flip is coming soon! Movin 107-5's concept had potential, but CBS wasn't willing to put enough into it.

Speaking of format flips, KQOL should be next. From day one, I knew that Kool 105-9 would not work in this market.

Geez, MOVIN 99.7 in San Francisco sounds great. WHat's up with Movin 107.5 sound so bad?

Too few people controlling too many frequencies. Inbred programming. No guts, no glory. PR people keep trying to
hide the fact that the audience is deserting. 7500 songs on
my iPod and I prefer listening to that, and I'm 56 not 17.

Their power increase makes them more competitive from a coverage standpoint, but format change only happens when
your ratings suck or a new owner takes control. If they were knocking them dead in the ratings they wouldn't screw with the format.

I just meant that if they planned to change format anyway and knew they were going to improve the signal, they might wait and make it seem like an entirely new station with a better signal had taken over. Incidentally, I don't understand the concept of waiting out the 3 years of the construction permit before making those changes and this is very common! I would think a station would want to take advantage of the extra reach as soon as possible.

Hey kids, Robin sums up the whole of radio in just a few words.

Great post from someone who knows what he's talking about.

Can you say "buggy whip manufacturers" ?

Robin, once again you are right on the mark.

If I had a nickel for every time someone in sales or top management told me, "You (in programming) cost money, sales makes money", I'd have enough cash to buy my own station.

Robin, I sure wish I could have worked for you..

Bring back Mix 107.5 with a 70's,80's,90's, and today twist(give Charlie a run for)...apply mucho Portland marketing with several live appearances along with caring about the local people, and we might have a following... People like to know they are cared about and thought of.

Bring back "The Beat!" (That'll never happen.)

Well stated Robin! "Before The Beancounters", it was always that careful blend of artistic ability and business savvy. Gawd.....to be given the freedom to "create" on radio again. And then actually promote and advertise that station to garner the cume. Isn't that what we sell? We tell the potential advertiser that their money and campaign will let people know about them and what they offer. Then, the very first thing we abolish from the budget is promotional money to let people know about us and what we offer. Whoa!
No mixed message there. No sarcasm from me either.
Have a good one everyone. And hang on.

Wow, that is so on the spot. I mean what ever happened to all the station freebies like window decals, the big ones not the little ones that if you can read them you are sitting in the car, stick on magnets, hats, t-shirts, etc. If your not in their face your not in the race! Is the trade-off for the cost of the goods worth it to get people displaying it for you for you? I do, but I would sure like a better/bigger decal from my preferred station for the back window, or even better, a magnetic decal!!! Give away the right sort of thing, like the afore mentioned magnetic decal, and now you have a traveling advertiser working for you and getting your station ID out there in peoples faces.

I don't remember the station, but many moons ago I remember that we had station-X sticker in the back window. We listened to that same station as they would drive around town and if you had a sticker in the window, they would say your plate number over the air, and if you pulled over you won money! The sticker did more than just advertising for them, it also anchored the person to that station.

"Before The Beancounters", it was always that careful blend of artistic ability and business savvy.

Country radio in PDX is doing this still...live and local most, if not all, of the time - and lots of creative freedom (within the bounds of a conservative format).

But yeah, I know, everyone on this board hates country, so it doesn't count (even if it does own more market share than any other format here).

....Sales brings in the money.

Still they need to realize that a better product is an easier sell.

???What station are you with again??? Hmmmmm...guess I don't know that one. Why should I advertise with you? I did see The FISH 104.1 TV commercial this morning, do you have their phone number?

Flip over the coin, would you buy what you are selling?

It is no accident that the country battle in PDX is probably the most vibrant competitive battle in the market right now...and for the reasons Radiodawgz points out.

And if you hate country music, well...I guess that's your loss...'cause you're missing out on a lot of fun!

And yes, Robin...you're assessment is dead-on correct!

When did Stacy Lynn get dumped from Movin?

See the thread titled: CBS "Black Thursday" - anyone in PDX affected?