Gosh 8 hours and no comments on the new Portland ratings out today.....?? Never thought I would see so many stations with a "2 something"

KVMX still seems to be losing ground and I think a change could be coming. It looks like Kool has some catching up to do and will be interesting to see if John and Scott can turn it around. El Rey seems to have peaked; they may need more power, after all. KDUK made the list and I don't think that's ever happened before. There's no sign of KTRO, among others; maybe, KISN's ratings weren't really so bad. It was another 7 share for K103! Just jump in here anywhere!

El Rey seems to have peaked? El Rey has made reached a first in Portland radio... A Latino station that has landed in the #1 spot with Adults 18-34 and #1 Morning show in the same demo! Peaked? Not really, I think Adults 18-49 and 25-54 is next.

can someone please post the numbers?

For 12+ see Radio and Records dot com.

http://www.radioandrecords.com/RRRatings/DetailsPage.aspx?MID=202&RY=2007&RQ=4&M P=0&OTHER=2&MN=Portland&MS=OR&MR=23&12P=2049600&UP=1/18/2008&SU=CM&BPER=&HPER=9. 5&OPER=&NSD=5/5/2008&CE=0

Kgon and KUFO had really nice numbers.
I think its safe to say that portland Loves their ROCK MUSIC!!!

I don't think Movin will be around much longer, that is the most painfully bad station, with music that is completely unlistenable!
Nothing but worn out, stale, overplayed songs that people are tired of hearing. That format has no depth and no potential. They don't play new music and the variety is awful! I hope Stacey Lynne gets to go to a real statiion, a station that actually has potential to win in the ratings race, because Movin is a joke.

Movin has moved on

A .4 12+ for KDUK... so that's what, 8 people in Lake Oswego listening? Not knocking them... I just think that's kinda interesting that a Eugene station showed up.
It's nice to see UFO bouncing back a bit. And it looks like the Wolf may have taken a bite out of KUPL. Hard to say since I only have the 12+. Anybody have a deeper analysis of a possible Country war brewing in PDX?

I guess Rick Emerson should keep his mouth shut about how many listeners KPAM has.....
Rick.... You lost!

KFIS beating both PDX CHR's? That says a lot about something.

It says, Merry Christmas!

Does any one know what Playhouse got for Ratings?

"Does any one know what Playhouse got for Ratings?"

I don't think you're going to find the answer on this board. People in the biz can get into trouble posting show numbers. Just be satisfied you can see the 12+.

"I guess Rick Emerson should keep his mouth shut about how many listeners KPAM has.....
Rick.... You lost!"

damn, wonder how long KCMU can last with those ratings !!

KPAM had ratings that low for some time, and I wouldn't be surprised if this is 970s highest-rated format since The Beat. It's probably going to depend on how long (upper?) management says to hold onto the format.

I think the automated short-lived Crusin' Oldies format did as well, or as poorly on 970 AM, depending on how you look at it. The classic country format was similar in ratings.

The short-lived KESI was in the 2s! Unfortunately, the audience was too old but you'd think they'd know that going in.

time to put oldiesformats(with live DJ's back on 620 and 910also!!!!!!!!!

Ok, a dumb question, since K103 pretty much dominates book in book out, why do we have all these other formats attempting to get a piece of whats left of the pie?
Why not another GOOD A/C?

Think about what happen to 106.7 K-LITE?

Like I said, a GOOD A/C.

Any station trying to compete with k103 are idiots and will never win. Plus we don't need two AC stations! Kinda like we don't need two oldies stations. I like Kool 1059 but I don't think it was a very smart decision for Tony and the crew at Clear Channel to take on K-hits. You have to first to a format. You can't be second! Being second sounds like you are copying another station. Kool is so similar to K-hits that it is a bit crazy! This is just like k-Lite trying to take on k103, it just doesn't make any sense. Clear channel just doesn't have the budget (or is too cheap to pay for) Advertisements, promotions, ect. K-hits is more "in your face" than Kool.

The separation between K103 and the rest is really vast. So, what are the other stations going to do to close that gap? Continue the same policies? Same air talent? Same formats? Same tired old PD's? Same ol same ol on and on? Maybe it is time for PDX radio to bring in some new thinkers. Get rid of all the old horses and bring in some thoroughbreds!

"time to put oldiesformats(with live DJ's back on 620 and 910also!!!!!!!!!"

HELL YEAH !!!!

As for you Rick Emerson detractors, His show was 5th in the market 18-34. Never listen to the show but thought you ought to know

18-34's listen to radio during Middays?

Hey radio 921 what was the breakdown for men 25-54

Kisn should be brought back playing REAL oldies on Pamplins A.M or CBS would be smart to pair it with their Khits....Theres a big open hole to play 50's and odd ball 60's in this market...with an air staff that has a passion for the format...not punching a clock. If CBS wants to dump the AM (rumor mill is CBS will be selling off many A,M signals)...there are LOCAL buyers.

How did KPOJ do?

The fall book is Sept Oct Nov Correct???

Lsitener 1 - KPOJ beating 2 Entercom FM stations and tied with another, so pretty good I guess
KPOJ-AM 2.8
KYCH-FM 2.8
KNRK-FM 2.7
KRSK-FM 2.5

Fall book runs from like the 3rd week in Sept. to the 3rd week in Dec.

Actually KPOJ's cume is small when comparing with other Talk and as far as the FM stations, they have twice the size of audience. KPOJ got its number for having the #2 highest TSL. Makes you wonder if they were broadcasting in Spanish since most Spanish language media tends to get TSL.

IMHO, that has a lot to do with their niche. Talk is differentiated by rough topic: money, gardening, national politics, local politics...

, it's then differentiated by viewpoint, depending on some coarse topics: money (trickle down, trickle up, MBA school, old school), politics, (left, right, middle, green)

, finally it's down to hosts doing one or more of those things.

A conservative political talker competes with others, people hop around, check out this host, that one, this time, that time, one station, or the other station. This can be true of other kinds too. I'm not making a political statement, just thinking about talkers and listeners.

What's the TSL for business money talk? Bet it's fairly high, for a given niche as well. One subscribes to market ideologies just as they do political ones, and tends to align accordingly. Most money talkers are fairly well aligned, but there aren't as many of them. It might behave in a fashion similar to what is seen with KPOJ.

So far, liberal political talkers really don't have much competition. Either you listen, or you don't. Bet'cha that's the TSL numbers right there. There are streaming options, and to some degree NPR, but those are either complimentary (can't receive in office, so stream or podcast), or contrary (NPR not as well aligned, but interesting because there are common elements.)

On that last note, NPR tends to draw from both talker extremes. --at least it's my experience that talk consumers do tune NPR, no matter their political bent --it's got a lot of common elements and interesting formatting, and it's FM! Big draw there.

Where is our well produced FM stereo talk? It's time people! Well past time.

For me personally, KNRK and KPOJ fight for time --with the pod, I guess. Less of one, usually means more of the other. Both don't work for me, and it's the pod!

970 is "plumbed" to run 25 kW during the day.

New transmitter in the new building ?

From the phasor to the towers, it was designed to run 25 kW during the day.

They could probably set one of the new, much smaller 25 kW transmitters in place of the 1 kW backup in the basement, but they have their own suite in the new building, and LOTS of conduit to the west tower vault.

any word on how the Seattle morning show performed on Z100?

no i dont need the numbers.

up or down would be sufficient.

Kool 1059 needs to lay off the liner card talk breaks!!! The talent sounds great but they are stuck reading off liner cards, LET them have some personality Cheap Channel!!! I caught one of Scott Tom's Talk break, and he was telling us how it is FREE to listen to Kool on your computer and that you can look up any of the songs you hear on the Kool website.
Scott Tom is an awesome air talent, but the liner cards need to go!!!

These are Bend'd Rating

KSJJ-FM Gross Country 9.5
KBND-AM Combined News/Talk 7.6
KQAK-FM Horizon Oldies 7.6
KTWS-FM Combined Classic Rock 7.1
KRXF-FM Fields Pond Group Alternative 6.6
KXIX-FM Gross CHR/Top 40 6.6
KLTW-FM Horizon Soft AC 5.2
KMTK-FM Combined Country 4.7
KWPK-FM Horizon Hot AC 4.3
KRCO-AM Horizon Classic Country 3.3
KLRR-FM Combined Triple A 2.8
KWLZ-FM Horizon Classic Rock 2.8
KMGX-FM Gross Hot AC 2.4
KICE-AM Gross Sports 1.9
KNLR-FM Cowan, Terry A. Christian AC 1.9
KRDM-AM Red Mountain Regional Mexican 1.9

These Are Eugene/Springfield's Numbers

KKNU-FM Country 10.6
KPNW-AM News/Talk 6.4
KUGN-AM News/Talk 6.2
KODZ-FM Oldies 5.3
KMGE-FM AC 4.8
KNRQ-FM Active Rock 4.8
KZEL-FM Classic Rock 4.5
KEUG-FM Adult Hits 4.2
KDUK-FM CHR/Top 40 3.1
KOPT-AM News/Talk 3.1
KFLY-FM Active Rock 2.8
KEHK-FM Hot AC 2.2
KDPM-FM News/Talk 2
KKNX-AM Oldies 1.7
KUJZ-FM Smooth Jazz 1.7
KSCR-AM Sports 1.4
KCST-AM Adult Standards 0.8
KCST-FM AC 0.8
KHPE-FM Christian AC 0.8
KLOO-FM Classic Rock 0.8

I don't see Churchill's La X. There must be a mistake here.

What is KDPM?.....also, KUJZ has been country for a long time...

Cottage Grove (100.5):

http://www.fcc.gov/fcc-bin/fmq?list=0&facid=66971

KDPM used to be KCGR

KUJZ has been country....now with the new rating out how soon will it be before they change the format to something else. I suggest Dial Global
KPIG satellite feed. It does well there, maybe it could do well here...and best of all it's live!

What happened to KDUK? I thought they were usually #2!

How about a "Fresh" new format for 107.5?

Good lookin out NRQ!! So glad to see them get the ratings they deserve. Congrats!!

94.9 jamz looks like they put a dent in KDUK.

Hey Xpert! If I remember correctly, when Movin first came on the air, you were so excited and bragging about how they will do really well in the ratings because they have a great variety of researched songs that they play. Well it looks like those overly researched songs are not working, Id be curious to see how these other movin stations are doing around the country!

movin.......isn't

Kool could be, but needs backing of $$$ CC, quit pushing the web crap... you do it everywhere but the audience is still on the other side of the radio, not the computer. I have the radio on while I'm on the computer. let the site compliment not dominate.

K-hits, keep on keepin on.

BTW, according to inside radio, which market has the biggest percentage of radio listeners in a broadcast day? What is the number one station in that market? Why?

There's your answer.

In my estimation, Kool's problem in the last book was introducing a format that was already in the market and remaining jockless for far too long under the circumstances. Kool has an advantage in the long term: By not having a '60s positioner, they make it much easier to drop '60s product when the time comes. In a couple of years, expect K-Hits to reposition to something like "The '70s & More".

In my estimation, Kool's problem in the last book was introducing a format that was already in the market and remaining jockless for far too long under the circumstances.


BINGO!!! Why are people going to listen to Kool, when it is a carbon copy of K-hits??????? They brought the exact same station to portland, except its on a different dial. This makes NO SENSE at all. Not only that, but they will sound inferior to k-hits because Cheap Channel won't spend the money on the station.
Not a smart move. K-hits will out promote and out hip KOOL!

Correct me If im wrong, but don't you have to be first to a format??? Being second doesn't work because in the listeners mind, being second sounds like a rip off of the first station.

107.5 Portland's ALL NEW Death Metal Station!
Rock blocks of Celtic Frost and King Diamond!

You may notice that in all of America, there are no original Top 40 stations. In most cases, another station with a similar playlist but a different approach, outgunned them: KISN replaced the hodge podge of stations that came before them. KGW replaced KISN. Much later, Z100 replaced KMJK.

Movin was the "brainchild" Of Stan Mak and Mark Walen and deservedly they are both on the beach, so I guess Macdonald is itching to play with that frequency in their absence.

Stacy...jump, jump, jump or.... see if the carpet in Mac's office is gentle on the knees

Stacey should bail from that station. The writing is on the wall, the days of Movin are numbered!

Bring Stacey Lynne to Mornings on Charlie.

Movin was the "brainchild" Of Stan Mak and Mark Walen and deservedly they are both on the beach, so I guess Macdonald is itching to play with that frequency in their absence.

But Don and Lisa are staying put so it's not a complete house cleaning...... Mason needs to find someone completely new that can find a niche in Portland.

I never see KUIK listed in the ratings. I'm guessing they don't subscribe to Arbitron? Hard to believe they wouldn't have any listeners. They are a good community oriented station.

I think KUIK made the book recently. They don't really cover the east side very well. KKEY never subscribed to Arbitron and was once #5 in the market so not subscribing isn't a good excuse.

Subscription to Arbitron has zero influence on appearance in a ratings book. All commercial stations which fall within the Total Survey Area (TSA) of an area are listed, provided they have enough of an audience.

KUIK's audience was just too small to make the book. Arbitron has a threshold -- it used to be a 12+ share of at least .1 (1/1000th of the total) or 5 diaries -- whichever was smaller.

Some radio stations have become "smaller than life"!

The listeners were not located in the zipcodes where Arbitron targeted a representative sample. In other words, hit or miss...

Have YOU ever been called to participate in survey? I was...twice...while I worked for a station in the market.

Being the ethical person I am, I made sure they knew I was in the biz so they could strike me off the list!

Any idea how the Z100 morning show did in the fall book? up? down? sideways?

Arbitron creates a representative sample within each county or sub-county (HDHA /HDBA) within the metro. A low power station on the fringes of one of those counties will obviously not show with any regularity in the ratings. It's not an Arbitron problem.

And getting called 2x by ARB is quite remarkable - a statistical wobble in itself. (I've been a diarykeeper once in the 19 years since returning to Portland.)

Arbitron sends out diaries to about 1 out of every 1000 persons in the Metro every survey. One out of every 250 persons every year. You should get a call once every 250 years. (In reality, because they contact a household and give diaries to everyone in that household, the odds of your household being contacted are slightly worse!

And there is no "list" to be struck from. Arbitron hires a company to generate a list of random phone numbers, based on working residential prefixes within each given county, for each survey. The list is NEVER reused.

Your number could theoretically show up on two lists, even two in a row, just as its possible for one or more numbers (or even all 7!) to show up on Powerball 2 drawings in a row.

Once Arbitron gets the list of computer generated numbers, it has the list merged with an address database. Those phone numbers which match addresses get a letter from Arbitron telling them to expect a phone call. The remainder just get the phone call.

Because Arbitron uses statistically valid random sampling methods, it cannot target sending diaries to any particular age or ethnic group within a given geography. It can, however, make efforts to get problem demos who HAVE received the diaries to actually fill them out and mail them back. Hence reminder calls, extra money, jazzy graphics, etc.

And Arbitron only buffers a sample (mailing out addition diaries in the last couple weeks if return rates suddenly drop in the first few weeks) across an entire sampling area (county or county HDHA or County HDBA). It NEVER buffers due to a demographic or ethnic shortfall. It simple overweights the value of the diaries it did receive from the underrepresented demo or ethnic group.

The Winter ratings are out and for the first time ever, 1520 didn't show up! El Rey finally got the 4 share I had expected 6 months ago and adding live bodies to Kool doesn't seem to have helped but the format change to 60s & 70s still might. Movin' is still dangerously low and KNRK is getting closer to that level!

JJ down...

Jammin Beat Z100! LOL!

Jammin has been beating Z100 for about seven years.

Oh, you meant 12+? Yes, that's quite important.

KEX-AM 5.3
KKCW-FM 4.9
KUPL-FM 4.5
KINK-FM 4.3
KGON-FM 4.2
KRYP-FM 4.1
KXL-AM 4.1
KPOJ-AM 3.7
KWJJ-FM 3.5
KLTH-FM 3.3
KRSK-FM 3.3
KUFO-FM 3.2
KFIS-FM 3.1
KXJM-FM 2.9
KKRZ-FM 2.8
KYCH-FM 2.6
KNRK-FM 2.2
KPAM-AM 2.0
KFXX-AM 1.7
KQOL-FM 1.5
KVMX-FM 1.5
KKAD-AM 1.4
KPDQ-FM 1.1
KTRO-AM 0.8
KCMD-AM 0.7
KWBY-AM 0.7
KWIP-AM 0.7
KXPD-AM 0.6
KFLY-FM 0.5
KXPC-FM 0.5

Where is La Gran D? Is it still on the air?

WOW! Take a look at these Spanish stations:

KRYP 12+ Spring 2.7, Summer 2.8, Fall 2.7, Winter 4.1!

KGDD 12+ Spring 1.4, Summer .7, Fall .9, Winter (No Show!)

KYCH has fallen half way down since dropping KISN!

First off: MOViN DOES play new music now. Second: Stacey Lynn is no longer with MOViN, hasn't been for about two and a half months. Third: MOViN was not the brainchild of Stan and Mark. It's a format brand created by Alan Burns and Associates. CBS Radio Portland's 107.5 just picked it. Fourth: If it played a just few more dance/techno songs, kept the 80's/90's mix with a few more songs it could be a huge success. These are songs that people listen to at parties, events, and graduations. Take 103.5 KTU The Beat of New York, it has a broader playlist and does a fantastic job, in the ratings as well. MOViN just was not given enough time, interest, or money. It is a unique format. HOT AC, ROCK, TOP 40, SOFT ROCK...PDX has enough stations that play that crap. This was a change. People need to stop hating on MOViN!

I wouldn't be surprised if they had a short term blitz to pick up disenfranchised Jammin' listeners, either as a revamped version of Movin' or a full Rhythmic CHR.

Looks like Emerson can't say anything about KPAM's listeners..... You got spanked Ricky....

How much longer will Bustos be in town, now that NONE of their radio stations show up in the ratings?!?!

Wow look at KRYP-FM a Mexican Station beating out KXL. Is Lars going crazy over this?

"Wow look at KRYP-FM a Mexican Station beating out KXL."

Beating out? They tied.

Bustos will try to buy KRYP. Also KRYP may have a better Share but KXL has over 100,000 more listeners.

It's quite an accomplishment for a Class C3! They don't completely cover the metro area, let alone the whole market.

It will be interesting if Bustos does buy KRYP...and then runs it into the ground, like they did their AM signals.

These are songs that people listen to at parties, events, and graduations. Take 103.5 KTU The Beat of New York, it has a broader playlist and does a fantastic job, in the ratings as well. MOViN just was not given enough time, interest, or money. It is a unique format. HOT AC, ROCK, TOP 40, SOFT ROCK...PDX has enough stations that play that crap. This was a change. People need to stop hating on MOViN!


Ok Pdxman- Keep telling yourself that Movin is playing music people want to hear. If thats what makes you feel good. But just remember the numbers don't lie and movin is at a 1.5 That is horrible! Obviously something is not working with the station, or else it would have better numbers. The format needs a CHANGE or the numbers will stay at 1.5! That station has never been able to get ratings. I suggest turning into a Chr top 40 station and go head to head with Z100! If movin does not try something else it will be history because stations can't make money with numbers that movin is pulling!
I'm not hating, im just being honest! And Don't compare Movin to the Beat in New York! You are talking about 2 completely different markets!

How does Emerson stay afloat ? It appears the ratings at his station are terrible and his biggest sponsor is Jiggles ?

"But just remember the numbers don't lie"..NOT TRUE! Numbers do lie....especially if demo samples aren't being serviced properly thru Arbitron...the 18-34 demo is a great example of this in certain markets currently.

How does Emerson stay afloat ? It appears the ratings at his station are terrible and his biggest sponsor is Jiggles ?

Someone must have an answer.... Anyone???

Where do the 970 numbers come from? Emerson's show? Leykis? or the other stuff? When are their listeners listening?

Who goes to Jiggles? Maybe their clientele are the type that are listening to Emerson. Can they show that the station running their ads has given them any customers?

I don't know.

KUIK's signal used to be better. Something's not right with their antenna system...I heard one theory that the trees McCoun planted on the property wreaked havoc with the ground radials.

New oldies station coming. Look out k-zitz, your day's commin.

Of course, the "books are cooked" anyway, because they DON'T include, for example, the n-p stations (KOPB, KMHD, KBOO), nor do they factor in the H-D listenership (for those stations that have an H-D channel - or two). Add in the inability to count those listeners who are listening to the www simulcasts (or to determine which are local and which are in, say, Hong Kong), and you begin to see that the mighty Arbitron ratings, for all their supposed relevance, are actually just relics of the past, like a clear glass filter on the side of a gas pump; looks interesting, but actually serves no purpose.

KOPB does very well, sometimes coming in first place! KBPS-FM, a comfortable middle ground. KMHD usually does OK. The rest, not so much.

Hey stop beating up on Rick Emerson. We spoke with Rick and he had this to say about the lastest ratings "Ah..Ah..Ah...Well..I, I, I,.. Umm, Umm, Ah..We, We, ah"

Mick: Welcome to radio. Obviously you are too new to the biz to know how it works.

Arbitron counts all stations, including NPR, HD and www.younameit.com. The diaries, still used by 99% of all markets, specifically ask and mention HD and internet radio in asking people to record their listening.

The 2 markets (Houston and Phili) which are using people meters also count NPR, and HD stations, as well as any non-local internet stations which have encoded their signal.

And while all listening is reported to subscribers, the printed/general public 6+ (meters) 12+ (diaries) topline number only includes stations that are mentioned in 1/10 of 1% (1/1000th) of diaries.

If you can't get 1/1000th of the audience to listen -- you're not a radio station, you're just talking loud.

He He He ! Well said Tdanner..

I always thought I knew something about Arbitron until I came into this forum and read danner's posts.

With all respect to Mr. Tanner who occasionally posts here -- its Danner (like the boots). Terry Danner

"you're just talking loud."

You just described dinner time at the Taylor's residence.

Sorry- just a small little hijack.

I fixed it...

re: KCMD's ratings... we've only seen the 12+, which is pretty much useless. Anyone care to post the demographic breakdowns?

I suspect that the reason Emerson/Lykis are attractive to CBS is that they pull their listeners from a very atractive (young male) demo... similar to the low ratings/high billings typical of sports stations.

Emerson is also well known for his very loyal listener base.

And of course there's something to be said for live and local!