Marketing Bulls#!t

Feedback.pdxradio.com message board: Archives: Politics & other archives: 2007: Oct - Dec. 2007: Marketing Bulls#!t
Author: Alfredo_t
Wednesday, December 19, 2007 - 9:20 pm
Top of pageBottom of page Link to this message

View profile or send e-mail Edit this post

I did a Google search for the uncensored version of the above phrase, and one of the top listings was this funny satire:

http://www.dack.com/web/bullshit.html

Although this website primarily pokes fun at marketers of services and products related to online commerce, I think that it loosely applies to marketing guys of all kinds. The premise here is simple: the bulls#!t generator has collections of verbs, adjectives, and nouns that are commonly used in slogans and promotional literature. When one asks the bulls#!t generator to "Make Bulls#!t,' it randomly selects a verb, an adjective, and a noun and then presents those words as a three-word marketing catchphrase. Clicking the button, I was presented with the following marketing bulls#!t:

+ strategize real-time initiatives
+ reinvent back-end architectures
+ target integrated ROI
+ empower enterprise vortals*
+ seize compelling supply-chains
+ enable revolutionary ROI
+ enable extensible web-readiness
+ target strategic content

* The word "Vortal" is short for "Vertical Portal." This term refers to a website that has links to information of interest and is created for a very specific audience. For instance, at a university or a corporation a vortal would be an internal website that has links policies, calendars, contact information, etc for the use of students or employees.


Topics Profile Last Day Last Week Search Tree View Log Out     Administration
Topics Profile Last Day Last Week Search Tree View Log Out   Administration
Welcome to Feedback.pdxradio.com message board
For assistance, read the instructions or contact us.
Powered by Discus Pro
http://www.discusware.com