I did a Google search for the uncensored version of the above phrase, and one of the top listings was this funny satire: http://www.dack.com/web/bullshit.html Although this website primarily pokes fun at marketers of services and products related to online commerce, I think that it loosely applies to marketing guys of all kinds. The premise here is simple: the bulls#!t generator has collections of verbs, adjectives, and nouns that are commonly used in slogans and promotional literature. When one asks the bulls#!t generator to "Make Bulls#!t,' it randomly selects a verb, an adjective, and a noun and then presents those words as a three-word marketing catchphrase. Clicking the button, I was presented with the following marketing bulls#!t: + strategize real-time initiatives + reinvent back-end architectures + target integrated ROI + empower enterprise vortals* + seize compelling supply-chains + enable revolutionary ROI + enable extensible web-readiness + target strategic content * The word "Vortal" is short for "Vertical Portal." This term refers to a website that has links to information of interest and is created for a very specific audience. For instance, at a university or a corporation a vortal would be an internal website that has links policies, calendars, contact information, etc for the use of students or employees.
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