“I skate to where the puck is going to be, not where it has been.”

Wayne Gretzky

From Today's (11/15/07) Inside Radio:
Summer book Persons Using Radio (PUR) numbers declined to their lowest level since Arbitron began keeping statistics in Fall 1998. Radio usage dropped in every cell except 50-54s. Steepest declines continue to be among teenagers and young adults, as their attention is increasingly diverted to other media. That’s especially true among males, with Men 18-24 and 18-34 cells posting the biggest year-over-year declines. But the crowded media world is also taking a toll on the 25-54 money demo, which fell 15.1-14.9. There’s also a disturbing trend among female demos. In the Summer book not a single female cell saw an increase in listening. All but two (50-54 and 65+) declined. Compare that to male demos. While older women mirror the trend of listening less, the Summer book shows Men 45-64 were listening to the radio more.

Ya well, this 56 year old male demo has satellite radio in his Mistubishi and an MP3 player hooked up to the aux ports for further gratification.

This old male "demograph" has a 1998 Ford Van to work out of all day long and it has only an old fashioned FM radio in it with no convenient way to slide and MP3 into it, so this demo will continue to listen to 97.5 FM even when it goes to all Christmas next week...Hoping for more Super Hits Oldies after Dec 25th.

Look and listen to the Auto Dealer ads. They are hitting hard with the Satellite Radios, Sirius radio service paid for 1 year at purchase and an easy access to MP3 and IPOD music over a premium sound system. Also, Sirius TV in Vans mostly.

Technology comes a creepin' in...............