HD Radio Formats

Feedback.pdxradio.com message board: Archives: Portland radio archives: 2007: Oct, Nov, Dec - 2007: HD Radio Formats
Author: Radio921
Sunday, November 04, 2007 - 10:51 pm
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Does anyone have an idea what CBS will do when they finally put their HD-2 formats on their stations? I am a little disappointed in the selection of HD formats right now.

Author: Semoochie
Sunday, November 04, 2007 - 11:57 pm
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This has been mentioned a few times. The most interesting one has KINK bringing back "The Underground Link", progressive music from nearly 40 years ago! I'm looking forward to KLTH's take on 60s Oldies. KVMX is to be 80s Dance, KUPL New Country and KUFO New Rock. If you don't like something, just wait for the main station to change format and their HD2 probably will as well.

Author: Radioxpert
Monday, November 05, 2007 - 12:07 am
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"I am a little disappointed in the selection of HD formats right now."

Most people are disappointed with the current HD2 offerings, which could be why HD Radio products aren't selling too well.

Author: Radioxpert
Friday, November 16, 2007 - 3:56 pm
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Many people who have bought an HD Radio, aren't very excited about the format offerings. They aren't telling their friends about how great HD Radio is. This is why there is very little "street buzz."

Broadcasters need to be choosing mass-appeal formats, with LOCALIZED imaging. 92.3-2, 97.1-2, 99.5-2, 103.3-2, 105.1-2 and 105.9-2, all sound like they're programmed via satellite. These boring, generic, packaged formats aren't going to sell HD Radio products.

Author: Scapoosed
Friday, November 16, 2007 - 6:18 pm
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HD is over before it starts. Nobody is listening, and nobody ever will. It would be smarter for each station to create some ONLINE radio stations as the audience is much bigger.

Broadband will be in the car before the HD radios ever reach more than a few hundred people.

HD Radio is a waste of money, because it should have happened long ago. Think LASERDISC.

Author: Radioxpert
Friday, November 16, 2007 - 9:00 pm
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HD2 streams need mass-appeal programming that can be promoted by the main, analog signals. HD2 streams should focus on targeting the younger demos, whenever possible. The future of our industry depends on today's youth.

Author: Scapoosed
Saturday, November 17, 2007 - 11:49 am
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There is no future for HD. It will be replaced by Wifi stations before it ever gets off the ground.


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