It looks like all spanish language stations except El Rey and possibly KWIP are on the verge of collapse! KWIP reappeared with a 0.7, which is what 1520 dropped to. No one else showed up! There's no showing for 940, 1010, 1040, 1150 or 1230 and some of those stations used to do pretty well in the not so distant past! KUPL had a strong win and K-Hits had the same number that KISN-FM had just after it became Charlie. I don't really see anyone in bad enough shape to change format except Movin' but they went up slightly so they might give it another book. It's interesting that KFXX went up just before their new line up takes place. This is all total audience info so it's hard to say what any of it means for sure.

Summer book. Zzzz. Means zip.

Wow, KLTH is looking good! KQOL will be lucky to see a 2 share in the Fall Book!

Station Format Owner Fall 06 Win 07 Spr 07 Sum 07
KUPL Country CBS Radio 5.6 4.6 4.8 5.9
KEX-A Talk Clear Channel 4.5 4.5 4.9 5.0
KKCW AC Clear Channel 7.8 7.0 7.2 4.7
KWJJ Country Entercom 5.8 5.7 4.7 4.5
KLTH Classic Hits CBS Radio 3.3 3.7 4.0 4.4
KINK AAA CBS Radio 3.0 4.3 4.0 4.3
KGON Classic Rock Entercom 3.7 3.3 4.8 4.2
KKRZ Top 40/M Clear Channel 3.4 3.1 3.4 3.8
KNRK Alternative Entercom 2.1 2.8 2.7 3.8
KPOJ-A Talk Clear Channel 3.7 2.8 2.8 3.5
KRSK Hot AC Entercom 2.7 2.2 2.7 3.4
KXJM Top 40/R Rose City 3.4 2.5 2.9 3.0
KXL-A Talk Rose City 3.4 3.6 4.4 2.9
KYCH Adult Hits Entercom 2.3 3.7 3.1 2.9
KFXX-A Sports Entercom 2.0 1.6 2.3 2.8
KRYP Regional Mexican Salem -- 0.0 2.7 2.8
KFIS Christian Cont. Salem 3.0 2.8 2.4 2.4
KUFO Active Rock CBS Radio 2.3 2.7 2.5 2.4
KVMX Rhythmic AC CBS Radio 1.7 1.8 1.7 1.9
KPAM-A Talk Pamplin 1.9 1.1 1.6 1.6
KQOL Classic Hits Clear Channel 1.6 2.7 2.3 1.5
KKAD-A Adult Standards Pamplin 1.6 1.0 1.0 1.3

That's a great story for KHITS, will KQOL have a big impact? KKCW's 7.2 to 4.7! Ouch! I was surprised at NRK's 2.7 to 3.8, not bad and equal to Z-100s 3.4 to 3.8 which was also pretty good. KXL-AM dropping 4.4 to 2.9 yikes! I bet the sample was bad this book for Hispanics, all of the Spanish stations look off, I doubt they just stopped listening to any radio.

Does anyone have any daypart information?

Egor you hit the nail on the head. LOUSY sampling for Spanish radio and from what I hear, Arbitron could care less. Wish there were more than one company that did the ratings then we could get an idea more or less what the market is really doing.

How did KCMD score?

0.7, 1.0, 0.7, 1.0, 0.7! I've heard ACs are traditionally low in the summer but to have a bad book and still come in #3 is pretty good! I'd say that spanish sampling was low but only reflected by El Rey. I expect their lead to increase greatly next time. I'm thinking around a 4 share.

and jammin still in eleven place when will paul make major changes

Gee, after all this time KPAM is still sucking wind. Anybody know how Big Ed Schultz compares with Slanthead (Hannity)?

Every time I see Charlie's numbers, I can't help wondering what could have been if only they'd left Kisn alone. The last six months of Kisn was without a doubt a template for the future of oldies radio, but they killed it before they had the results in hand - and for what? To protect themselves against a Jack competitor?

A tragic mistake.

(I know, I know... I'm beating a dead horse)

The anti-format type stations will always be a flash in the pan. It's a novelty; if you're everything to everyone, you're not anything to anyone. Charlie could probably adopt a 90's format, and succeed with its talented morning show.

Nice showing for K-Hits! KOOL is a joke, and I bet it will be as short-lived as the other 105.9 frequencies. The recipe for good radio is out there, and K-Hits is a perfect example of how it works.

Kool is by far the worst station on the dial. The variety of music is POOR and they play the same STALE songs OVER AND OVER AND OVER!!!
Stupid move trying to compete with k-hits and Charlie.

I wouldn't say that the Hispanic sampling was bad (of course I haven't seen the intab) but it just make sense that a superior Spanish FM station has taking listeners from the AM Spanish stations. It's that simple. But like I said, have not seen the intab.

El Rey only went up a tenth of a point. Their previous rating was from only part of a book. I expected them to be much higher and I think they probably will be next time. Clearly, the rest of the local spanish stations have nowhere to go with Regional Mexican. 1520 may end up as Spanish News/Talk or Spanish Sports. I don't see any option for the rest other than to continue on with few listeners.

But they are tied for #1 with Z100 in the 18-34 demo, and their AQH jumped 45% from the last book. I believe this is their first solid book under them, but we shall see.

Is there a chance that Bustos might just try to unload all of its Portland stations and say goodbye to this market for good? I don't think that "Magia 1150" or "ESPN Deportes" ever showed up in the ratings, and "La Bonita" only pops up sporadically.

Who would buy? What would the formats be? Would the market support said unknown (probably special-interest) formats?
Another thing that I found interesting:
RadioStationWorld.com's list of Portland Stations
All but 7 local AM stations have websites. Out of those 7, 6 of them are ones that are constantly questioned by several on this site as to whether they're viable or not.

Anybody got any TMAN numbers?!!?!

Do I get my money yet?!?!

> Who would buy? What would the formats be?

I don't know for certain. However, if 1520 were to go at a fire-sale price, I wonder if religious broadcasters, such as Crawford, might consider this 50kW powerhouse?

The little AM Hispanic stations may have not done well, but it's clear that there are now many Hispanics here in the market. I wonder what their impact on Portland radio will be.

Maybe they are all working in the fields in the summer and can't listen to the radio out there!!!

Ugly cheap shot.

Agreed. Over the line.

Humbleharv=Douche bag

Someone delete that account!

Not funny.

And for many of us longtime Oregonians, we picked berries, cherries and beans and baled hay every summer as kids and our radios worked just fine out there. Both kinds: AM and FM.

You wanted new shoes, and school clothes, you picked berries, beans, whatever.... wonder why we don't put our own kids out in the fields?

We must all know each other from the berry/hay fields...and Roger, I agree why don't we let our kids have a taste of what we did for our new clothes....As for Humbleharv let's not crucify him for a poor attempt at humor.Now if he does it again then we will lynch him.

Hey I spent my summers in the chicken house WITH my transistor radio, and the chickens, of course! But the point is, the market has changed. It's not just one kind of people. It will make this market better.

Every kid should have the berry picking experience. I ate (or threw) more than I ever put in the flat. And those old school busses that picked you up...we were lucky to get home alive!

Is Vinton Erickson still alive? Aside from running a farm, he ran a wicked fleet of green buses.

Agreed. Every kid should spend a month on the fields -- makes cleaning the deep fryer at McDonald's seems like a dream job.

Has anyone seen any big significant daypart results from the new book?

Vinton Erickson died a few years ago. I remember reading about it in the Columbian.

I berry picked for (exactly) one summer. Didn't make much money, but had some great "berry fights" with my friends.