MSA AQH Share / M-Su 6A-Mid
Persons 12+
KKNU-FM 10.6
KLCC-FM 7.3
KDUK-FM 6.4
KEUG-FM 5.2
KMGE-FM 5.2
KODZ-FM 5.2
KPNW-AM 4.9
KNRQ-FM 4.0
KUJZ-FM 4.0
KZEL-FM 4.0
KRVM-FM 3.6
KUGN-AM 3.6
KDPM-FM 2.4
KEHK-FM 2.4
KFLY-FM 2.4
KWAX-FM 2.4
KOPT-AM 2.1
KSCR-AM 1.8
KHPE-FM 1.2
KKNX-AM 1.2
KXOR-AM 1.2

It is great to see non-commercial along with commercial stations.

Where's K-Love? Thought between KLVU Sweet Home and its booster KLVU-FM1 Eugene, it would at least be a contender.

I suspect non-coms have to subscribe to the book to be in it or something. All EMF ratings suddenly disappeared from all markets at the same time a few periods back. Prior to this, KLVU's share in Eugene was between .5 and 1.something.

BTW, the booster is long gone and I'm surprised it's still in the database. They never did apply for license to cover and the CP expired about ten years ago. While it improved coverage in south Eugene, it interferred with the main signal in Springfield, among other areas. KLVU has a translator at 100.9 covering south Eugene instead.

What? La X is all the way to the bottom!
How did this happen?

KLCC number two in the market. Well now, isn't that interesting. From way out here looking in, kinda seems like the writing is on the wall, so to speak. If I were operating in that market, I might just take a close look at why LCC does so well, make a few adjustments, and do it on a commercial station. Chances are, my station would better than at least 14-15 other stations in the market.

KLCC is part of the reason for the failure of KOPT's full-service local morning and afternoon drive times. Popularity of NPR stations in general are partly why Air America affiliates not doing well in supposedly "blue" markets.

Why bother doing something on commercial radio that is already being done better commercial-free?

LAX was down, because of for 2 reason.
1. Jamz took there young men.
2. There was a raid and when this happen's survey's do not get filled out.

Oh gee, Randy in Eugene, I guess you're right. Probably should just be safe. Not do anything out of the ordinary to mess up those huge numbers.

My point is your suggestion was tried in the above posted book (and for over a year prior) and it failed, 7.1 to 2.1. Granted, KLCC's and KOPT's approaches to news weren't identical, but they were aimed at the same target demo. Also, I question whether 7.1 is a "huge" enough share in market #150 to slice in half and have either player viable in an expensive news-intensive format.

On the music side of KLCC, their daytime AAA format is up against non-com KRVM's daytime AAA music, as well as KZEL's slightly AAA approach to Classic Rock. No point in cutting another slice in that pie. KAVE (95.3) tried a full-blown commercial AAA format with no competition at the time and got good numbers but too little ad revenue to survive. Similar story with "Clear 102.3" that came after KAVE's demise.

I hear what you are saying, but my point is this: with KLCC pulling a 7.1 there is some kind of lifestyle vein, in the market that they are tapping. And that might be worth closer look.

I think a lot of people listen to KLCC because it is non-commercial. This may be the most important componet here. It's really an anti-establishment attitude. As soon as you hear a Lithia spot, (used just as an example), the typical KLCC listener would be offended and go right back to non-commercial.

That sounds very intolerant of the diversity that IS Eugene/Springfield.

Diversity! Pays the radio bills! :-)

Paul - The heavy commercial load MAY have something to do with it, but the bottom line is the programming on NPR. That's the feedback I get from my wife, who works at our Phoenix NPR affiliate...and she's quoting the people she talks to when they pledge during the fundraisers...

Yes, Eugene is very diversified..all one has to do is spend an hour at the Saturday Market to see the diversity- what u all tink bout dat?

A number of people have tried to develop commercial alternatives to NPR programming, but, to my knowledge, none of them have been successful. A good example is the "Radio Free Oregon" format at KPAM from May 2000 until the end of 2001. I think part of it is that NPR does what they do very well, and the branding is solid. It seems to be very hard to pry listeners away. I suspect, though, with the phenomenal growth of public radio in the past few years, more will try. It should be interesting....

I could be wrong, but it appears to me that the recent success of NPR happened because they stepped in to fill a void, and they branded the product well while doing so. * Years ago, commercial radio stations used to carry investigative news pieces, and many had an evening drive news hour. I don't see anything done by NPR and its affiliates as new.

There have been some studies, conducted by NPR, that cited that a number of its listeners believe that its non-commercial nature makes it a more honest news reporting agency than commercial broadcasters, which--in the minds of some of the people surveyed--are beholden to the corporate interests of the sponsors. Amusingly, one such study debunked this audience perception but said that this myth should not be publically challenged because it helps public broadcasting grow and thrive.

* The branding may have been ingrained too strongly because listeners tend to think of all programming carried by NPR affiliates as NPR, despite the fact that some programs come from American Public Radio or other sources.

Comparing "Radio Free Oregon" to NPR? Oh, Please! (spit take)

yeah pacifica would be a better comparison.

I like to keep out of town topics on a thread that pertains to the location: There's an application for a new AM in Junction City, 50kw 8-tower directional by day, 3.5kw 6-tower directional at night on 960. It won't reach Albany/Corvallis at all and will barely clear Eugene/Springfield in the daytime and not at all at night. It should hit the coast west of Junction City quite well during the day along with quite a bit of easterly movement. This sounds very expensive and I don't see how they can earn their money back.

Does anybody know what the eight towers will cost?

somebody back east is putting a whole lot of engineering money into this thing for a freq protecting adjacents 970AM in Portland and 950AM in Roseburg but barely Eugene ADI. Its funny the day signal covers Waldport on coast with a honkin signal. Theres plenty of farmland where the sight is to be built and it looks like they'll co-locate with KZTU now KXOR who is very near in the area. I think the towers are just under 200 feet each...last time I heard they were $9k installed with ground systems but I think it's much higher.

...not to mention a co-channel in Klamath Falls!

The same group is putting a new AM in Bend 0n 900 with 50kw days and 2.4kw night.

What were the numbers for the 25-54 adult demo in Eugene when the public stations (KLCC, KWAX, KRVM) are factored in? It is interesting that talk radio in general greatly trailed the top tier of music stations in the Spring 2007 book.

MSA AQH Share / M-Su 6A-Mid
Persons 25-54
KKNU-FM 9.4
KEUG-FM 8.3
KLCC-FM 7.8
KDUK-FM 7.2
KMGE-FM 6.1
KRVM-FM 5.6
KNRQ-FM 4.4
KODZ-FM 4.4
KZEL-FM 4.4
KFLY-FM 3.9
KEHK-FM 3.3
KUJZ-FM 2.8
KHPE-FM 2.2
KPNW-AM 2.2
KSCR-AM 2.2
KDPM-FM 1.7
KOPT-AM 1.7
KUGN-AM 1.7
KWAX-FM 1.7
KXOR-AM 1.7

MSA AQH Share / M-Su 6A-Mid
Men 25-54
KKNU-FM 11.5
KEUG-FM 10.4
KLCC-FM 7.3
KZEL-FM 6.3
KFLY-FM 5.2
KNRQ-FM 5.2
KDUK-FM 4.2
KRVM-FM 4.2
KSCR-AM 4.2
KODZ-FM 3.1
KOPT-AM 3.1
KPNW-AM 3.1
KDPM-FM 2.1
KHPE-FM 2.1
KMGE-FM 2.1
KUJZ-FM 2.1
KWAX-FM 2.1
KEHK-FM 1.0
KKNX-AM 1.0
KLOO-FM 1.0
KORE-AM 1.0
KRVM-AM 1.0
KUGN-AM 1.0
KWVA-FM 1.0
KXOR-AM 1.0

MSA AQH Share / M-Su 6A-Mid
Women 25-54
KDUK-FM 9.5
KMGE-FM 9.5
KLCC-FM 8.3
KKNU-FM 7.1
KEHK-FM 6.0
KEUG-FM 6.0
KODZ-FM 6.0
KRVM-FM 6.0
KFLY-FM 3.6
KNRQ-FM 3.6
KUJZ-FM 3.6
KDPM-FM 2.4
KHPE-FM 2.4
KORE-AM 2.4
KUGN-AM 2.4
KXOR-AM 2.4
KZEL-FM 2.4
KLOO-FM 1.2
KPNW-AM 1.2
KWAX-FM 1.2
KWVA-FM 1.2

Wow! Most of the AMs are in deep doo-doo in attracting anyone under 55!

The fact KDUK (CHR) and KMGE (AC) are top-rated among women suggests to me a younger-skewing AC/Hot AC along the lines of NYC's "Fresh FM" might work, probably better than KEHK's present Hot AC leaning non-format.

Given KSCR's (sports talk) 4.2 among men on the worst AM signal in town, the format might well be more viable on 95.3 FM (KUJZ) than the present automated country.

Now, why do you suppose KPNW attracts more men but KUGN, more women?

Possibly Dr Laura (KUGN) vs Rush (KPNW).

Actually KUGN suprises me.....yes Dr Laura aims more at women but they do have Hannity and O'Reilly plus - the DUCKS!..... I would be curious to see a Game Day set of numbers...when I am in Eugene on Saturday's, KUGN is ON everywhere.....

Keep in mind, these were the Spring numbers so the influence of the Ducks is minimal. You'll see an impact with Fall numbers.

Spring Minimal -?? With a Huge Basketball season that stretched a long ways?

It's Duck football that drives KUGN's ratings.

It's not a "gimme" though. KPNW has beaten KUGN overall a number of times during Fall books in the past decade. Plus KUGN paid through the nose for the rights a number of years ago. Not sure if any of that has been renegotiated.

I wonder what is Cumulus' reasoning behind running Duck football on KZEL-FM now, as well as KUGN? Is it a desperate attempt to help KZEL's sagging numbers, while at the same time siphoning away some listeners from KUGN?

Sports teams are pushing stations with broadcast rights to put them on an FM.

It's happening everywhere.

Younger people are generally more likely to listen to FM and the lower limit for AM keeps increasing. The big ticket items are going to have to do something to make the cost worthwhile. They're going to have to follow the people and the money! This is all going to come to a head in about 5 years and all I can say is, "Look out"!

AM stations could soon start disappearing...

The Ducks sound a lot better on KZEL-FM. KUGN's audio processing is not very good.

KUGN's audio processing seems to be nearly non-existent these days.

You need just the right punch for those hockey games.

Most AM talk stations nowadays seem to use a "right hook." Except for KPOJ...they seem to favour a left jab.