Not to knock K103 because they are obviously doing something right. BUt it says a LOT about portland as a city, if a lite AC station continues to dominate in the ratings. If a station like k103 continues to dominate, which it does, doesn't that say that we are a Crusty old City which doesn't have a lot of music lovers. Lets face it, k103 is a background station that people play in the office, its not a true station for music lovers. Is portland full of unhip people who don't like new music, and just wants a station that sounds good in the background of offices??

Chill, my friend.

Yes, K103 has great numbers, which means roughly that at any given time, about 7% of the people with radios on are listening to K103.

It means K103 is doing a good job finding and keeping soft rock fans. Don't read any more into it than that!

And it has nothing to do with Portland. WLTW in NYC has dominated the ratings for decades. KOST in LA was on top until an ethnic shift moved a number of Hispanic stations ahead of them.

Soft/Lite/Mellow AC is among the consistant ratings leaders, dominating the 25-54 and 35-64 (and therefore 12+) demos in almost every market for many years. It's usually format exclusive with long term and consistant brand marketing, it has a killer combination of solid cume and killer TSL, and it's usually the cluster darling due to its revenues.

And when a great Soft AC - which is usually blockbuster after 9am - adds a great morning show
with all the old full service AC elements, it is unstoppable.

I don't know if Beano is in radio, or just a radio-lurker-fan, but if its the former, he/she really needs to start looking at the whole market and not just those his/her own age and persuasion.
If you don't know what the whole ballpark looks like, you'll never be a great player.

Yes,

And from an 'old codger'...I remember when stations like Q100 KQFM ( Z100 now ) played a Portland generated MUZAK type format very successfully and profitably courtesy of Mr. Dave Meyers and his wife Ann. Springboarding a number of different profit centers with one FM signal.

Stations like KXL and KYMN-KYXI shared pretty decent numbers back in the day for a few years , anyway , playing Beautiful Music/News blocks. Also KEX, which was MOR/AC and later on KGW AC/CHR lean/..same ol same ol just a different decade.

People listen @ work and in most places they dont want hip hop or jammin', especially in an office environment, out in the warehouse, machine shop or Maintenance Garage or in the car, its a different story.

One thing you see in the Portland 12+ numbers is the complete domination of K103 over everyone else. They've been in the 7's the last three books, and then there's almost a 7-way tie for 2nd place with all the stations compressed into the 4-share range.

K103 has always had a ton of 55-64-year-old women listening; is it a closer horse race among 25-54s, or is K103 as strong there, too?

It's a female-friendly radio station.

Given all the anti-woman rap music out there, I don't blame ladies for listening to a station that doesn't bash the fairer sex.

Herb

Tdanner hit it on the head.

And, also, "hip" young people (of which Portland has many) who like new music generally don't listen to the radio. Especially here, where, strangely, there isn't really any station that plays "hip" new music. And don't give me NRK please. They play "hip" old music.

I don't think that any stations are playing "anti-woman rap music." CHR and Rhythmic (Hip Hop and R&B) stations are programmed to target young female listeners.

Beans!
LOOK at their playlist over there over the last 14 months. It's SLOWLY been shifting. Check it out! And this is just their TOP 10.....
Like it or not they are changing for the better.
It's a reflection of the age of the CONSUMERS listening to the radio MOSTLY at work.

K.T. TUNSTALL Black Horse & The Cherry Tree
REO SPEEDWAGON I Needed To Fall
AVRIL LAVIGNE Keep Holding On
GWEN STEFANI The Sweet Escape
KIMBERLEY LOCKE Change
KELLY SWEET Raincoat
MICHAEL BUBLE Everything
DAUGHTRY Home 25 25 - 0.365
RASCAL FLATTS My Wish
ROB THOMAS Little Wonders
BIG & RICH Lost In This Moment
FERGIE Big Girls Don't Cry
MAROON 5 Makes Me Wonder

I'm currently working with a Rocky Mountain West mainstream AC that is also #1 in the market. Secrets? None really, other than this music appeals to 25-49 females, who have kids, and like the family-friendly atmosphere. We also have become the "new" oldies stations in some ways, with a lot of 70's and 80's gold. It works! Oh, and wall-to-wall Xmas music helps too.
All these ingredients are making mainstream AC the "hot" format in many markets. Who wudda thought?

TDanner made my point exactly, even down to the WLTW reference. Take a station that owns its position, add a great morning show and it's all over! By the way, the whole station sounds pretty personality based to me!

Well said Paul !

........"You da man "

Sutton - K103 won the 25-54 race AND the 18-49 demo too. Clearly they are not your grandmas station anymore.

The day you have an 18 year old girl listening to k103 in her car, is the day Pigs fly!! Sorry I just cant see it happening. Now a 49 year old girl listening to k103 in her car, now thats more believable.

We've discussed this before.

They're women, not girls.

And they show excellent judgment.

John, spot on.

I have not done an analysis of this, but I would bet that there is a mainstream AC in the top5 of almost every top50 market. Crusty? Not exactly.
Radio efficient? Absolutely.

The big Cume is an indicator that this station has a lot of passive listners. They hear it someplace besides thier car, home etc. This phenomenon has been around since methusalah. Some kid or young adult checks the diary because they really did hear K103 while in the dentist's chair high on Nitrous Oxide while getting thier wisdom teeth removed to the tune of $600/per yank.

There's something I've wondered for awhile: Is K103 Soft AC or Mainstream AC and are there identifyable differences between the two at this time? If they changed from one to the other, when did this happen?

It's special to be with you...Kay-one-ohhh-threeeee

Kennewick.... explain please about the correlation between big cume and passive listeners. I have honestly NEVER heard that one before in my life. Big cume is normally a hallmark of CHR and young Urban stations, where everyone in the demo samples the station during the week, and all news stations which get everyone listening for news updates!

Big TSL has always been the defacto hallmark of passive stations because they have very loyal listeners who tune in all day every day. Passive stations have large proportions of P1s.

I'd love to know where you picked up or saw the "big cume/passive" phenomenon as you call it, because I've never seen it in any market or format in the country.

Semmochie, from what I understand Soft AC is primarily tempo (or lack of) driven. It also targets older. Mainstream AC targets 25-54 and has more tempo and personality. I don't think K103 has been a Soft AC for years, and definitely not since Tony has been there. I heard Modern English "I Melt with You" the other day. I can't imagine that is a Soft AC song.

Tdanner - I agree. I always thought big cume was connected to an "active" audience. I would think that a station with a passive audience would not get as much credit for its cume as it deserves.

Well it might be my definition of Passive that is at the point of contention here. Or maybe its an aspect of Passive that is misunderstood.

A Passive listener, from what I was taught, is "a pair of ears" that hears a radio station that he/she might not otherwise listen to or try and find in the first place. At least in the beginning. And IF they like what they hear and IF they remember where to tune to get it and they go there, they become an "active" pair of ears. However, if they hear something and then merely remember where they heard it and only listened when they happened to be captive to SOMEONE ELSE'S choice ie: Dentist, Store, workplace, Hairdresser, Friends car etc...they remain a passive listener. However, they happened to remember the station image and the time and marked it down in the booklet.

Recognition and Rememberance are programming skills for the ages ! So Cume can come from both sources, of course, but sometimes lots of Cume comes from what I call Passive listening. Other aspects of Passive exist 'out there' and I wont argue with any of that certainly, but what I learned about the meaning of "Passive" is what I have stated.

Now, I believe it was in this post or perhaps that other one regarding the ratings where someone was declaring they would be 'derned" if an 18 year old female had anything in common with the music played on K-103 ! Well they just might, given circumstances and how well they remembered the station call sign/image and if they got a diary mailed to them.

I have a personal example of a Passive listener.

My son. He is 19 now. When he was 17, he had to have his wisdom teeth removed. All 4 at once. So off to the dentist and they gave him Nitrous Oxide and valium ,of course. The Dentist had 97.5 Kool FM on the house PA. It is "Super Hits of the 60s and 70s". An Oldies station of sorts. I listen to it , he never does although he did grow up with Oldies from the time he was born being around me, so he does have some background here. He is into Alternative stuff mostly.

Anyway, he comes "bobble walking" out of the Dentist chair with 4 holes in his swollen mouth and he is laughing and so is the dental assistant . And so I make some smart aleck comment about whats up, you get too much laughing gas? NO he says...says he...Hey Dad what kind of Dentist's office music is " The Bitch is Back" anyway? He told me and I quote : when I woke up all the way the woman Dental lady was looking at me and KOOL FM was playing that Bitch is back song and I started to laugh at her" ..Then he told her why and she started to laugh too, then the Dentist got into it and the whole damn place was laughing about it !

This is an example of what I think of as passive listening. Here is a kid that wouldnt go out of his way to tune 97.5 ,but , heard something that made him laugh and have an emotional response. In the right circumstance he just might mark down 97.5 as one of the radio stations he heard on some given day and time.

I understand the difference between Soft and Mainstream AC in print but I can't tell to listen to a station which one it is. Also, as time goes by, harder edged older songs have found their way into both formats. For example, there was a time that Madonna's "Into The Groove" wouldn't have made it onto an AC station, even Hot AC! This also applies to dayparting. Do they even do that anymore?

The differences are not structurally different from each other. It is more an issue of branding. Some like to use the word "Soft", others like "Lite", or in the case of WLTW NY, neither. But the format is based on contemporary artists with "easy to listen to" songs, without a lot of edge, combined with familiar 80's/90's gold, (many times 70s, as well), and a somewhat more uptempo style than has previously been associated with AC. Songs that were never considered AC 20 years ago are now standard on many mainstream AC's.

Today's good AC's have almost a Top40 presentation (without the screamers), combined with the above mentioned music. These are the radio stations that seem to be doing quite well these days.

Thank you! I'll try again: K103 switched from Love Songs to Mainstream AC in the mid 1980s. Have they ever switched to Soft AC since then?

I think it says that a well-programmed station with seasoned on-air professionals will do well in most any market. Let's hope no one from CC headquarters in San Antonio sees this post about a well-programmed station with seasoned pros and decides to blow it up!

For many many years K103 used the slogan "Soft Rock for a Busy World". One clear indication of a soft or light AC station is their ownership of the "relaxing" image (which is one of the most powerful in radio). K103 has almost undisputed ownership of that position.

Well, again, what they call it isn't as important as what they play, and how the audience perceives it. A "soft rock" station and a "lite rock station" can sound almost identical. It's the other elements that determine the winner, usually having little to with what you call it.

I really can't speak about passivity, softness, or lightness. But, I can speak about dependability. K103 may not be the craziest, most "off-the-wall" station in town, but it's professional and respectful and I think those things will win out in the end most every time. As that 18-year-old woman moves towards 35 and then 49, she knows that K103 has always been there. And, it hasn't offended her parents, her, or her children (if she so chooses). The credit for that goes to those of us who were there in the beginning (Saito, Mink, Bailey, Parker, John, etc.) and continues with the addition of Tony and Bruce these past couple of years. Given the cyclical nature of ratings, the station's dominance may not last, but it will always be close. Because it's professional and it's dependable and listeners trust it.

Hey kenniwickman,
K103 would never play "the bitch is back" By Elton John, because the word" Bitch" would most likely offend those sensitive ears of the k103 listeners.

K-Hits plays it. It's always great to hear from the "other Craig"!

Hey Craig_Walker I totally agree, its a well programed station, for the most part. BUT its too bad they had to destroy the integrity of the station by killing off the midday girl and throwing in a voice tracked woman who is not even from portland! To me that screams "TACKY". She reads off liner cards and has no added value to the station. How is that dependable??? If a k103 listener has a traffic question, how are they going to call up the voice tracked girl and ask her a question??? I'm sorry but with the amount of money K103 makes, its ridiculous that they can't throw in a live jock during the mid-day!

Beano: Thanks to YOUR back handed compliment above, I wouldn't blame the other Craig for not posting here for months to come. Talk about TACKY!

Hey CRAIG ADAMS WAAAAAAIT a minute. This has NOTHING to do with Craig Walker. I think Craig Walker is an EXCELLENT jock and a portland legend! BUT I will not come on this board and pretend that certain stations are doing the best job they can, because they are not! Clear Channel has plenty of faults, and they deserve to be discussed on this board.

The kids know what radio stations play what, what their names are, even what frequency - there's even some that were bummed when KISN was kicked to AM (some of them didn't even know any AM stations played music), then off the dial completely! They liked being able to relate to their parents, believe it or not.

As far as the professionalism thing and 18-year-olds, there are some of them out there that have always thought about what they'll do after High School and college... since not everyone can afford college, many are going into the workforce in whatever capacity for good at 18. It just might be that they've associated the rock, CHR, rap, or whatever other station(s) they listened to as teenagers with youth, and perhaps, unemployment. There's plenty of people out there that say 'you can't act/dress/think like you did in high school and expect to find a job,' so perhaps some of them view stations like K103 as part of the mindset change from teenager to adult.

(Let's not forget that, as a station that parents listen to, children have probably heard their school closure announced on K103 at least once in their lives - I know I have. Who said creating brand awareness at age 6 is a bad thing?!)

As far as the Modern English song, yes it's from the 80s, but NRK played that 10 years ago. Someone who was 18 then is 28 now. With what I've already mentioned, enough said there.

Beano: Don't you understand? When commenting to an air personality negatively about the station they're associated with, do you Really expect them to answer you?

You're not the first to pull something like this and you won't be the last I'm sure.

Is it any wonder the bulk of the Pro's stay off this board.

No I didn't expect him to answer me, I was more irritated and wanted to make a point that Clear Channel is doing a poor job of actually caring about listeners. Not just k103 but all clear Channel stations. Im sure Craig W. probably feels the same way, about voice tracking, and the loss of jobs, Most people in radio do.
I'm Sorry Craig Adams If I've offended you, that wasn't my intent,but I will continue to post opinions about stations whether
YOU approve of them or not!

"No I didn't expect him to answer me"

Then what was the point of including him with your comments? It served NO purpose other than to alienate him.

[I hope other "unfeeling" posters are taking note of this conversation for future reference]

As much as I miss the days of live, local mid-day personalities, does a station like K103 really need to be live during the mid-day shift?

"I was more irritated and wanted to make a point ...."

You and others have consistently made that point and we don't need to keep seeing the same old same old on this board. We've heard you and while we may agree with you, it serves no purpose to keep restating it to the choir. It gets old.

And unless Craig Walker told you personally that "Im sure Craig W. probably feels the same way" you cannot claim to know what he feels. You can only state what you feel, not what someone else feels.

Oh Jeezus Craig Adams, I'm not going to sit here and argue with you. No I was not trying to alienate Craig walker! I said It once and I will say it again, I think Craig Walker is a great talent,I've always enjoyed his work, but I don't care for Clear Channel Channel in general. You obviously misinterpreted what I was trying to say, and just want to start an argument. Im not here to start an argument with you craig Adams, so how about this? YOU WIN! Ok?

No, we all LOSE.

The Input from the Professionals.

Yeah, Thats so true.

You can delete duplicate posts on the right side of your screen under "Utilities". Click "Edit Profile". You'll see the delete option on each one of your posts but you have only a limited time to do so.

Awesome, thank you!

Re: Negative and Pros.

I suspect a fair number of people cannot post for contract reasons --and keep their job reasons. No harm, no foul there. It is what it is.

If you are gonna be negative, I don't believe that's a bad thing at all, given:

-you support your opinion,

[A well reasoned bit of commentary is gonna be worth reading period.]

-you are interested in better radio, and take the time to separate what you want more of, from what might make things better,

[That's also worth reading because it's got some value added --not just a self-serving rant.]

-are decent about it,

-consider supportive posts from time to time,

[Like anything, too much is not a good thing. So all negative all the time is just as tired, not wired as all positive all the time. Think about it.]

-are willing to listen and learn,

This is a two way street. Those professionals who do post here, often do so honestly and often provide solid info to back their contributions. They deserve the same in like kind.

Kennewickman: It was interesting to read how the non-radio public perceives the concept of passive listener. In radio, we use it to define that majority of radio listeners who are passive users of radio. They don't call request lines, they don't go to remotes, they don't play contests, and they almost never purchased music. They may listen to 100 hours of radio a week, but it isn't all that important to them to interact with the station. Because of this passivity, the only way a radio station can get feedback from them is by going to them and asking them for it.

What you describe above (the kid in the dentist's chair) would be closer to what radio professionals catagorize as P3 or "Priority 3" listener... a listener with extremely low QHs to a given station, usually due to "forced" listening to a station when they cannot control the dial.

And I'm going to disagree with Paulwalker -- what they call a radio station is every bit as important as what they play. The average listener doesn't give much thought to the radio he/she consumes. So what you tell them you are is how they file you in their brain. (Radio's #1 Must Read is still Ries/Trout "Positioning - The Battle For Your Mind").

There is no real formatic difference between "soft rock" "lite rock" "easy hits" etc. They're slogans to help listeners catagorize and file the station in their mind. The format is familiar pop music from the past 15-25 years aimed at females 25-44 years old who are looking for unobtrusive (and inoffensive) companionship thoughout the day, with an emphasis on relaxation.
It also makes a major effort to be the "concensus" radio station for offices.... where there could be a few who really dislike country, a few who really dislike active rock, a few who really dislike classic rock, etc. As the concensus choice, it winds up with huge QH diaries.

(research sidebar: About 20 years ago broadcast researchers started adding the phrase "when you get to choose the station" to the question "What is your radio station?..." and we found that often their favorite radio station was not the one they listened to the most!!! For many, many diary-keepers, the one they listened to the most was the one on at work -- a format/style very different than the one they personally considered a favorite.)

I think we can all agree, K103 has come a long way since it's first on-air days back in 1984. When I was hired PD Bob Darling and the late Rusty Kimball told me we'd be playing songs from Vicky Carr, or as it turned out to be: Love Songs, Nothing but Love Songs.

tdanner, perhaps I wasn't clear in making my point. Of course, branding is important, my point was in response to the differences between what "lite" and "soft" mean. Not much.

Jeeez! Thanks to Craig A. for the defense, but it's really not necessary. As an on-air person, I hate to see anyone lose their job to tracking. I have no idea how anyone can learn the basics and groom their talents when so many small market dayparts have fallen victim to the corporate powers-that-be. There is nothing stranger to me than walking into K103 at 10 in the morning and the studio is dark! It's sick and wrong!!

Having said that, if I was an investor or owner, I can't tell you that I wouldn't do the same thing. If the only reason they are in this business is money, then we are worlds apart.

I am not at all offended by Beano's comments. I assume they weren't directed at me. And, if they were, that would be OK, too.

Thanks Craig for understanding what I was TRYING To say! The comments were not directed at you, they were directed at Clear Channel. I know plenty of great air talents that are losing their jobs at Clear Channel in favor of voicetracking and it totally sickens me.
Please do chime in more often, i do enjoy reading your posts and your opinions about the state of radio today!

Even when Bailey was doing middays the studio was "dark". Then you'd walk into the studio during afternoon drive and Parker was doing his number one ranked Houston show AND Portland at the same time. But I must maintain none of this will ever top having to feed Wally Rossman's dog Spot while on a shift at the original KPAM-FM.

Minck, you would've loved working at KLMO in Longmont. The jock was also the receptionist, answering the phone, "KLMO and Long's Peak Travel," while running the FM automation (actually a huge reel running at slow speed, but including live spots and net joins), while also doing a 6-hour MOR shift on the AM (that sometimes included live spots at the exact time as the FM live spots--only for different clients). And taking xmtr readings and ripping/reading news. The GM was shocked when I quit to go to KIMN.

I walked Spot AND re-wound carts up on the hill. AND screened some of Michael O'Brien's most, uh, "loyal" listeners!

Remember...Wally's Christmas parties...inch and a half ash at the end of his cigarette...Pat Patee's Saturday afternoon oldies' show on KLSC (1410 AM) downstairs? What current highly successful NT programmer was part of a team Mazda effort in setting a land speed record between Cassidy's and the parking lot at 1501 SW Jefferson going SOUTH on SW 14th?
Ever killed at bat in a control room? I'll save that story for another time.
I've got planty more.
I guess these stories confirm what that says about Portland...it's a classic radio town!!

it's a classic radio town!!

Still is today except the hours of operation are different..........

Monday thru Friday 6am-10am and 3pm to 7pm.
Closed Saturday, Sunday, Holidays and DECEMBER

At one of my early stations, I was asked to clean up a "spot" left by the boss's dog. Gave me a pretty good idea of my position on the ladder.

If I were an owner I'd like to think I'd have enough resources to have "live" bodies all the time. But budgets have always been scrutinized based on return on investment. "You want that marketing money, research, or jingle package, or you want the all night jock?" I would also venture a guess that if we'd had the resources (Prophet or Scott Studios, or whatever) in 1968 there would've been fewer "live" positions over the years.
Honestly, I was very happy to get a hard drive playback system at K103 because it ment no more late night phone calls from security guards informing that a board operator had made a trip to the men's room and gotten locked out, or fallen asleep behind the control board, or kicked a power cord while playing reel to reels of Christmas music. The station's format allowed us to take advantage of technology.
I can't (won't) speak for anyone at K103 or KGON today but I'll bet, if you could ask them, their respective audiences think that they're open for business 24 hours a day.

Mink,
I remember the night of the elapsed time record from Cassidy's. Amazing that you are still with us to recollect it. Call me...or I'll call you. I need an update on Phoenix.

By the way, when I worked for Wally, he had TWO dogs. And, a wife who thought she should program the station. The dogs were easier to deal with.

Beano :

I DID NOT "ever" in any my posts write that K103 would play " The Bitch is Back" . If you care to re-read my posts I was using a true example of what happened to my son in a dentists chair in 2005 when the dentist had KOLW 97.5 aka 97.5 KOOL-FM "Super Hits of the 60s and 70s" ( A Clear Channel property, yes BUT NOT K-103 ! ) on their PA system in Kennewick, Wash. Get the picture?

dtanner:

I am not exactly a 'non - radio " public. 21 years as a partime jock/ and a few years as a contract engineer counts for something besides some guy wet behind the ears and under a cabbage leaf. 2.5 years as a fulltimer at several stations, back in the 70s. I have heard of the term P3 listener. I vaugely remember this term and it seems to me that it was used to describe a passive listener or type of passive listener.

...I will admit that I havent kept up with the terms and details of radio marketing and rating analysis, especially over the last 10 years as I was too busy just being 'me' on the air and at remotes and holding down 2 jobs and raising 2 kids, with a difficult, now ex-wife, in a small to medium radio market. So calling my example from the previous posts a "P3" is something that I will now take as gospel. Thanks for straightening me out.

And Craig Walker was right at the center of the target with his comments regarding K103. He outtah know, he was there !

I miss being a part of a team of fun talented people doing radio..sure we made mistakes Bill but thats human and that made radio real. Sure most listeners dont know the difference but they never could tell us much anyways.. they just like it or dont.. technology is great and if it helps that guy in New York keep his $90 million dollar salary then great.. Ive been in radio 20 years and continue to look for a way out.. the fun is over folks..luckily I have the memories of a great time in radio..

Bob! Bob!! Don't leave us!! The fun ain't over!

But budgets have always been scrutinized based on return on investment.

Yes very true. However, for some, adding a couple of staff is not the difference between profit and loss. it's about profit and more. Sadly at the local level the concern is for the companies' stockholders, but very few are local listeners, and the stockholders aren't the ones who want to hear the latest traffic, catch an afternoon smile to brighten the work day, or shop at bob's tire town....

Interesting that this came up because I was listening to the Local CC powerhouse this AM. They do a feature called Monday moans where people call in and complain about something or other... Why does the city do this, how come you have to wait so long for that, and so on. So a lady calls and asks How come I can't call in a request in the evening, and how can Chuck be on The oldies station and the country station at the same time. Lannigan in his abrasive way informed her that there has to be live human beings in the building to answer the phone....She was genuinely surprised that so much was VTed and unstaffed. Now WMJI/WGAR/WTAM are solid ratings winners and do very well in the revenue department. This lead to another half a dozen similar calls before they ran out of time. There is no reason that most of this cluster in this market shouldn't be staffed FT... Portland and Seattle are the same. The audience deserves the live local interaction. and from those calls, it sounds like they are being short changed.

So yes, It is about ROI, but it also needs to be about delivering the best possible product.

What gets lost in the shuffle is that the air talent is every bit the salesman the AE is. The client base is different, but one is dependent on the other, and many people are more likely to sample an advertisers product if Ron Radio is reading the copy live, or relating his personal experience at Grandma's Country Eats, rather than burying the spot 3 minutes into a 6 and a half minute break. Radio got away from what it did best, and now they are trying to tell people that they as good as other listener options, rather than concentrating on what they do that the others don't........

Just my thoughts. Then again, if they had any validity, I would be preaching them from a microphone rather than a chat board.

OK...when I worked for Wally, he also had two dogs. And that famous white suit, sunglasses and white bucks (shoes.) His office faced east and he'd sit at his desk with the sun behind him, wearing his sunglasses....no way you could even begin to see him...blinded by the light...blinded by that Rossman brilliance as you tried to explain that after almost a year, Sugar Sugar should come off heavy rotation. My favorite memory is when I showed up about 5am one day for the Morning show....and one of those Dogs' paintings hung on the control room door with a sign scribbled below....KPAM's Future Morning Man.

Thanks for that Bill but I'm joining the suits..thats where the $$ is now.. I will miss being on the air..no doubt about it.

His office faced east and he'd sit at his desk with the sun behind him, wearing his sunglasses....no way you could even begin to see him...blinded by the light... (wrapped up like a deuce...)

Had to be a similar vision to Saint Peter walking into Gods office Trying to add a couple of more commandments to the rotation..........

When he fired me, he had his sunglasses on. I told him to take them off...I couldn't hear him. I'm not sure, but I don't think he got it.

not alot.