Monday, July 30, 2007 - 6:42 pm
Piolin at El Rey Mornings from 5am to 10am.
Monday, July 30, 2007 - 8:17 pm
The name of the DJ in question is Eduardo Sotelo. Or El Piolin whose nickname means "Tweety Bird" in Spanish. Sotelo radio show is based out of the Los Angeles.
Friday, August 10, 2007 - 9:34 am
El Rey will probably end up #1 or #2 A18-34 and with Piolin, they may be top 5 w/ A25-54. This is a genius move by El Rey...now the question is advertisers see the value, revenue seems to follow ratings a lot slower in the Spanish world.
Friday, August 10, 2007 - 12:44 pm
Is the Spanish speaking population large enough in this area for any Spanish language broadcaster to end up #1 or #2?
Friday, August 10, 2007 - 4:44 pm
No. I'm not sure what Yodaddy was talking about.
Friday, August 10, 2007 - 8:07 pm
I'm guessing #1 or #2 Spanish-language morning show in the market.
Friday, August 10, 2007 - 8:42 pm
i'm thinking he means overall morning show, 18-34...and i think he could be right..their 18-34 numbers were really strong from what i've heard already, so why not?
Friday, August 10, 2007 - 10:55 pm
It'll be intersting to see what a full book does. Someone mentioned that it didn't matter what band a station was on; it was the programming. Anyone care to take back that statement?
Saturday, August 11, 2007 - 12:25 am
I think the spanish speaking audience will get tired of 5 hours of non-music programming after a while. Specially if the morning show has no local content.
Saturday, August 11, 2007 - 1:25 pm
Yes, El Rey can be #1 overall. When you have 10% of the market and only one FM station to serve them, it wouldn't be hard. In the last month of the book they were #1 persons 18-34. Now with a solid morning show they could easily be #1 for the summer book.
Sunday, September 23, 2007 - 12:38 pm
elray can't be #1 overall
