He doesn't like to talk very much when it's about Klyc!
So, when i see him, i find something to ask.
#1 - Why isn't there a studio in town where people can see the studio and say, "Hey, there is a radio station here!"
Answer: "I spend $100,000 a year promoting Klyc, so if they should know about Klyc when they visit!"

2: I notice more classic rock on Klyc
Answer: We are updating our cd collection and
cd players.

3. Can i go to Klyc and play music for free.
Answer: No, that's what computers are for!"

Nice report, Itsvern.

$100,000 in promotion? I wonder if much of it is in trade?

Herb

So where are the KLYC offices and studios? I know the old KCYX facility by the Fairgrounds is history...

Klyc
1975 Colvin Court
McMinnville, Or. 97128
Hidden in an industrial building.

...that's what computers are for!"

where are the KLYC offices and studios?

......that's what computers are for!"

Why isn't there a studio in town where people can see the studio.

......that's what computers are for!"

Can i go to Klyc and play music

......that's what computers are for!"

What can station owners do to make radio more boring and chase potential listeners to other sources?

......that's what computers are for!"

What one innovation is most likely to kill off the industry as a viable locally focused medium?

......that's what computers are for!"

After you sell your station to some sucker willing to pay too much, and retire to your yacht, what will you use for an anchor?

......that's what computers are for!"

Thanks, itsvern...

$100,000 a year promoting KLYC?

Alright, all together now:

"BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAH!"

That's the funniest thing I've read in ages!

I doubt the station's entire annual budget is 100k.

If Eve's driving a new car, she's making a living.
My guess is that Larry is doing some decent trade.
Plus, those Ruby Red and Chuck Colvin commercials likely help a lot. Heck, on Fridays, it seems like Chuck Colvin has pretty much taken over KLYC's programming.

I say start a talk show featuring Eve and Aaron Baker, get some local sponsors, maybe promote it with a remote broadcast or two to get the show rolling, and have fun with it.

Herb

I say start a talk show featuring Eve and Aaron Baker.....

......that's what computers are for!"

Why don't you have a website?

......that's what computers are for?"

Damn, this is sad. Sadder still was seeing the old orange "YamVan" parked on 3rd Street during TurkeyRama, looking much like a repo that was just towed out of someone's trailer park. It was missing only the fuzzy dice and a CB antenna.

Wait a sec ... it DOES have a CB antenna

I got these pictures last year:
http://good-times.webshots.com/album/552428194VKUGIh

Damn, $100,000 a year spent on KLYC promotions and I missed Turkey-Rama. I must live in a cave.

........Author: Herb
Monday, July 16, 2007 - 1:43 pm

If Eve's driving a new car, she's making a living........

Why are you so fixated on discussing her personal life here Herb? Sheesh!

But, to answer your question, just because an employee bought a new car doesn't mean the employer is doing well. You must be getting really tired turning over all those rocks looking for something good to say about KLYC.

And trade don't pay the bills Herb, even you should be able to figure that out.

I find it so hard to believe that, as crappy as the Yam Van was the one time I drove it about 10 years ago, that it's even still on the road. Wow.

Gee, you'd think that if Eve could buy a new car, then Larry could too, wouldn't you Herb?

Outsider, if they're paying the bills, they're probably solvent, which is more than plenty of businesses these days, especially the airlines.

But in response to your cynical swipe, there's no shortage of sniping at KLYC on this board. I don't know Eve or Mr. Bohnsack and besides, I STRONGLY believe he's way wrong on KLYC not having a website. That one element could push KLYC to the next level.

I'm also a self-described KLYC 'homer' and have admitted it from day one. So if you want to Trash N' Bash™ KLYC, that's your deal. But please save the psychoanalysis for someone else who actually cares.

Rather than curse the darkness, I'd rather light a candle. And those behind the mic at KLYC are upbeat and we all could use more upbeat in our lives. When I tune in on a workday morning and I hear a perky voice brimming with optimism, it helps to make the day even brighter.

And did you ever hear the minute or two long program with the McMinnville Lutheran pastor in the morning? There's another terrific way to start the day. Aaron Baker, Eve and Stella do a marvelous job.

Herb

You don't know Eve? Oh yeah? That's the subject of the overwhelming majority of your posts here Herb.

If KLYC is solvent, I'll bet it's barely so. Again, just because an employee buys a new whatever, in this case, a car, doesn't mean the employer rolls in a pile of money everyday. But, you don't seem to understand that.

And I don't recall ever hearing a more boring "talent" (and I use that term real loosely) than Stella. PEE YOOOOOOOOU!

Outsider, sounds like you're a big time broadcaster.

Funny you're hand-wringing over such a tiny station like KLYC.

Herb

Itsvern reported:

>>He doesn't like to talk very much when it's about Klyc! >>

I thought you were going to say,

"he doesn't like to talk turkey."

sorry. couldn't resist...

Herb,
WTF is that? I must be a big time broadcaster? You aren't even a small time broadcaster, yet you find the time to wring your hands about KLYC constantly. And somehow, you also find the time to stalk Eve.

You're a real piece of work, you are.

Listening to the new dj this morning about 2:30 Am, the computers stopped playing anything!
LOL

There's another new dj? They just hired Aaron Baker.

Herb

........Author: Herb
Saturday, July 21, 2007 - 9:20 am


There's another new dj?........

......that's what computers are for!"

Why don't they take some of that $100,000 and do a little research to see if people actaully respond positively to the "Yam Van" name for their promotions vehicle? Yeah, Larry Bohnsack is kind of a hard-ass. I met him once. He seemed like one of those overly prideful small-time business guys. I wouln't want to work for him.

I never met Mr. Bohnsack and may disagree with him on how he runs certain elements of his station, but if I had to take half the flack he gets on this message board, I'd probably be hard to deal with, too.

There's a saying: You get more flies with honey than with vinegar.

Herb

"You get more flies with honey than with vinegar."

I thought the squeaky wheel gets the grease?

Anyway, who wants flies?

Herb, you may want to know that The McMinnville News-Register just published a "Best of Mac" where the readers rate the best local everything (hamburgers, gas stations, whatever) and you'll be pleased to know that Eve Fuller was 3rd runnerup in the "favorite person" category after the downtown ass'n manager and the mayor... and ahead of ex-Yankee Scott Brosius! Here's what the N-R had to say:


As for Eve Fuller, who can be heard on radio station KLYC 1260 AM, fans consider her a real person.
Fuller "shares her personal comments about a wide variety of subjects and events every day," said Janet LeMaster, who often listens to her at the American Cafe in Lafayette. "We have grown to consider her a friend even though we have never met her."
Brian Eriksen added, "When you look for local personalities who people know, Eve's name always comes up from her work on KLYC radio."
The other runner-up, Scott Brosius, was described by readers as a nice guy and Yankee forever.

Well, as a former employee of both The News-Register and KLYC, I say "congrats" to Eve. She's come a long way in the more than dozen years since I worked for YamRadio. In the past I have written for the "Best of Mac" section and never, never got to review the best hamburger!!! I wanted that job so bad. Maybe they'll let me be a "guest reviewer."

Congratulations indeed. Thanks for posting that great mention about Eve, Mike.

The quote says it all: We have grown to consider her a friend even though we have never met her."

Viva la Eve!

Herb

BTW, in the actual NR article (not the online version, however), is a picture of Ms. Eve Fuller herself! The "Best Of Mac" is a section of this past Saturday's News-Register.

Scott Brosius,Yankee forever....

I'll always remember him as a Tacoma Tiger

Please ... he's an Oakland A forever. Forget that World Series MVP stuff with the Yan...Ya...I can't even say it.

I interviewed with Larry once about 9 years ago. I thought the opening was on-air, but it turned out to be a sales job so I wasn't interested. I had mentioned that I had interned at KUPL, and he said, "we do real radio here". To me, that sealed it. I stopped liking the guy. I'm pretty sure CBS does "real radio".

Having worked on-air at both the old KMCM and KCYX, I thought -at one time- that it'd be a hoot to work for KLYC.... just to claim to have worked at all the "versions" of 1260 in McMinnville.

The current state of operations there has not only dashed those hopes, but taught me the value of "being careful of what you wish for".

Two versions now seems just plenty, thankewverymuch.

real radio...

All radio is "real" radio. It's real GOOD radio that differentiates the few great efforts from the rest of the REAL efforts.

I agree.

Bet there are a ton of people on this board who do/did REAL RADIO, that might dispute Larry's definition of real radio and vice versa.

Happens everyday on the board. Hell ask any PD what they think of bits and drops outside the morning show.

REAL RADIO is entertaining, interactive, and interesting. Opinions differ on how to achieve it.

end of thread

end of thread?

I just don't think so.

as far as a lot of "radio people" are concerned, Larry can go "rama turkey" up his transmitter.

Know what I mean?!?!

:-)

Hey! Vern was going to let me have the last word!!!!

I wonder if Larry will have the local DA on to discuss the now-national news about the young boys being charged for slapping the behinds of their classmates at the local school?

Talk about a hot potato for the weekly KLYC political cup o' coffee.

Herb

I asked Stella if they would record the Wednesday morning show and play it in the evening. She said no!
Typical of them. One public discussion show per week. Wow.

It may have to do with their after-hours automation in the evening.

My guess is that it would be easier to re-broadcast it while a person is there to run the board.

Herb

His comment "that's what computers are for" just infuriates me. I worked for a couple of small market turds with that attitude. If they can't afford it, it must be pointless! I hate that! Why not say "a live air staff would be nice, but I don't think it would generate enough revenue for me to justify that type of improvement to my business." That would be an honest, respectable answer. But nope, you just get prideful dribble.

Maybe he has never been replaced by a computer.

Thing is, Computers don't buy new cars or houses, or insurance, or pay taxes. They don't shop at the local advetisers.

For that matter Customer service Rep "BOB" in Mangalore India never had a beer at Kell's or bought a car from Ron Tonkin, tires from Les Schwab, (maybe it's the beef thing) or a bed from Sunny Kobe Cook either...............

OTTO might give the stock holders a few extra bucks, but the economy takes a hit everytime he replaces a live body. But then,

That's what computers are for.

Well put, roger.

Oh, if you think the Yam Van is hideous, consider the bright orange shirts they give their employees to wear at station events, with the call letters in big blue letters on the back. You're expected to wear them everywhere, then give them back when you come to your senses and leave the station.

Cheap b**tards.

"..bright orange shirts they give their employees to wear.."

Is that like the outfits they wear at Hot Dog On A Stick restaurants?

Herb

I thought hot dog on a stick gave you skirt and a big striped hat

........Author: Herb
Thursday, July 26, 2007 - 7:54 am


"..bright orange shirts they give their employees to wear.."

Is that like the outfits they wear at Hot Dog On A Stick restaurants?

Herb........

Actually, the Hot Dog on a Stick uniforms are better looking.

Hotdog on a stick........

Isn't that a Meatsicle?

Hotdog on a stick.......

Would that be called a Meatsicle?

Having a hard time putting sentences together today Roger?

......that's what computers are for!"

LOL...

F12
C:
run
If 3>2 goto
Start
C:\Boot\setup\start\

All of my posts are now generated randomly via computer. I don't have to be here live anymore.

Chatting with turkeys at Larry-rama. What you all tink bout dat

LOL.

"Would that be called a Meatsicle?"

If the Yam Van is replaced by a two-wheeled contraption cooked up in Verboort -- yes.

Unfortunately, the dogs already chewed up the sidecar.

Quick, tune in Klyc!
Larry and Eve are covering the Newberg parade!
Have to go see the YamVan!
Larry's making to big a deal about the candy the parade participants throw!

........Author: Itsvern
Saturday, July 28, 2007 - 11:12 am


Quick, tune in Klyc!
Larry and Eve are covering the Newberg parade!........

......that's what computers are for!"

Hmmm...I think I smell an opportunity.

Think Larry would sell the station, transmitter and all, for 3 mil?

I appreciate the parade coverage... PARTICIPATING IN A LOCAL EVENT...

Now let's address that computer thing.

computers don't cover local events do they?

THAT'S WHAT PEOPLE ARE FOR!!!

Kinda' interesting to me: in the years at KMCM/KCYX, we tried and tried to "penetrate" the Newberg ad-dollars with little or no results, as Newberg was to Mac what Chicago is to LA... a non-entity.

I've never (or if so, seldom) heard a Newberg biz hawked on KLYC, so what's the point in covering their parade? Put some of that energy and effort into, say, covering more local news or -god forbid- going 'live-with-real-voices' more often.

And I think 3 mil is over-pricing the commodity.

I dunno Mike. I broke down the numbers here and it looks pretty close.

Rebuilding the facility with basic, but state of the art gear, relocating the studio to a small, but visible location, upgrades to the transmitter and tower, hiring folks full-time and promoting the changes to the community:

$2,800,000

Current facility and equipment:

$100,000

Brand new custom built Yam Van:

$100,000

Yeah, about three million. :0)

Newberg was to Mac what Chicago is to LA... a non-entity.
Yeah, Newberg and McMinnville seem to act like separate bubbles, even though they're in the same county, which I thought was strange because both are so small compared to the other cities in the valley. They're also not a local call to each other (Newberg is in Portland's local calling area, McMinnville has its own and was rumored to be added to Salem's local calling area someday), have their own newspapers, school districts, and much different establishments. Perhaps the competition between the two is why the area isn't more regarded (unless you're a wine-drinking yuppie - no offense intended).

Why is Larry covering the Newburg Parade?

Answer: Larry lives in Newburg.

End of discussion.

"end of discussion"? hmmm, I don't think so, kid.

Larry lives in Newberg, OR. "Newburg" is a town in New York, Rhode Island, Wisconsin and a few other states

Seriously, if that's where Larry thinks his bread is buttered, he oughta' file an app to get something on the air there. Won't fly, though, and he knows it. Watch for a burst of McMinnville pride when it's time to unload it. Until then, it's business as usual.

We've been broadcasting the Newberg parade for the past 6 or 7 years, Newberg Ford sponsors it. All of our coverage from the Newberg area is sponsored.

Point taken, Eve. But you must admit that Newberg has, generally, eluded the "sphere of influence" that KLYC has tried to engage in that neck o' the woods. And it's been that way for decades.

It's almost as though Newberg has decided that, if they can't/won't have their OWN radio station, they'd rather associate with none.

My own take is that Newberg is (or considers itself) a distant SW Portland 'burb, while McMinnville considers itself to be a stand-alone community. And I also believe that -secretly- the McMinnville area cheers the latest dissolution of the Dundee bypass, as it serves to add yet another buffer between itself and the PDX Megaplex.

I agree with you, I've always felt we should promote McMinnville especially in all the high school sports. If it was my call, we would cover all McMinnville football, BB, and baseball games, then cover what playoffs we could for the rest of the county. I've never liked our football schedule, and Larry knows how I feel, we cover 4 Mac football and 4 Newberg games, and most of them are home games. To his credit though, we seem to be picking up more listeners from the North county area, and sponsors are up too. But you're right Newberg has been and still is extremely hard to sell.

you gotta bring the austins into things if you want to get noticed in newberg!

Eve, please forgive my sarcasm. It was meant in good fun, and I should have budgeted in a yearly trip to Hawaii in addition to getting you full time hours and a nicer place to work. :0)

I really admire the fact that you have gone to bat for more live and local programming.

Viva la Eve!

Herb

Viva Las Vegas!

Hey, Eve, I suppose covering ANY girls sports/games is out of the question?

Eve, can you expand your morning news and be a little different, than "That's a Look at The News."
Is that Larry's policy?

I think Eve's doing the best she can, given the resource circumstances (financial, mostly), and the fact that she's an employee... being told what to do and when to do it.

Granted, there's some massive revamping needed at KLYC, but it's gotta come from the top and that will involve some radical changes in thinking.... in other words: don't look for anything new soon.

Nothing would please me more than to see KLYC get with the program and make it a place that where someone would be proud to work. Sorry to say that probably won't occur under Larry's stewardship.

The "frequency lives on" however, and there'll eventually be a new day. The best we can hope for at that point is that it stays out of big corporation hands and remains privately-owned.

That day can't arrive soon enough.

It might be interesting to note that in the 1980s we had an engineering study done that indicated that with one additional tower the station could go to 5KW day and night.

What a difference that would make. Unfortunately, we had two obstacles. It required moving to another site where there would be room for the additional tower, and we couldn't afford it.

I have lived in Newberg for 14 years. GREAT town. Our family loves it.

While I agree that sometimes the growth and traffic here gives it a feel of being a "distant suburb of Portland," it also stands alone (partly because of the scenic greenbelt that thankfully still exists between Sherwood and Newberg) and still has its own distinct identity. In other words, it's not like a Tigard or Gresham that just seems to be little more than an extension of Portland metro.

And with that in mind, I think the people of Newberg would greatly appreciate having a radio station that they could sense as their "own." Even though it is based in McMinnville, I believe KLYC can BE that station, if:

-- it somehow raises its visibility DRASTICALLY in Newberg, maybe with a sign or two near the highway that advertises KLYC and its motto of "Radio for Yamhill County." Maybe a readerboard?

-- even better (but I imagine the budget would clearly prevent this), a part-time satellite office or studio in Newberg.

-- greater promotional partnerships with The Newberg Graphic newspaper.

-- a regular presence, and participation in, Chehalem Valley Chamber of Commerce events here in Newberg.

Although my degree is in communications, my 30-year career has been spent entirely in newspapering (I now publish a 33,000-circulation monthly), and I don't pretend to understand all the pressures that the Bohnsacks face in running a small-market radio station. But these are some ideas that cross my mind...

good points John. cross promotion! excellent idea.

Yup, good ideas indeed.

But, sometimes, to make money, you gotta spend money. Does anyone here believe Larry has the money to spend to make his station more visible/successful?

Community coverage and visibility....

......that's what people willing to get out, hustle and spend a buck where needed are for!"

If 1360 AM KUIK was smart, they'd dismiss any notion that Chehalem Mountain is a hinderance to building their Yamhill County listenership. Maybe with their new owner, they'll see the potential.

Herb

I don't believe for a second that he has spent $100000 a year in promotion unless he was taking about Pesos and not dollars. Everyone has an nice idea for it and I guess I will add my two cents worth. He should develop a partnership with the people of his community. In effect "running for office" so to speak in aspect of getting the local business community to take 'ownership' of the station. What he is doing with Newberg is along the idea. A website would be another area to develop. I am not a listener of the station but would like to know more about it. Where do we go these days when we want more info? The web! In this day and age you have to create a synergy of the radio, your listeners, the businesses that support you, and obviously include entertainment and information in the mix. Its small town radio and it sounds it as far as the talent. That isn't necessarily a knock, but as a boss once said, there are no small sales, just small sales people. It could be a fun project if its worked right and the owner could make a few bucks and the community could benefit. At least then you are one of the 6 presets on their radio. Even if its the last on the list, your on the list. Of course if your Herb, your on all six......

I don't believe for a second that he has spent $100000 a year in promotion...

Take away four of those zeroes, and you have our promotions 'budget' at KKJC, here in McMinnville!

Take away five of those zeroes, and you will have our average daily cume at KKJC after the FCC approves that new move-in from Warm Springs to West Linn. (TSL will still be high, that one listener living in the house that is right under our tower will have the radio on by their bedside all night while they sleep!)

I find it interesting that several that are bashing KLYC here are also complaining about small communities losing their local radio stations in the "When Did Radio Quit Caring About Listeners......." thread. Enough said on that topic.

From Johnf's post:
I have lived in Newberg for 14 years...I now publish a 33,000-circulation monthly...

From Eve's post:
All of our coverage from the Newberg area is sponsored.

So, does Johnf's publication cover Newberg? If it does, maybe he should call KLYC and and see if their rates jive with his advertising budget? Or, maybe there's a trade-out cross-promotion deal to be made? Just some thoughts!

The "33,000-circulation monthly" is the statewide Christian News NorthWest. Cross-promotion with KLYC probably wouldn't be a good fit for a publication dedicated to "cross" promotion.

....Author: Radio921
Monday, July 30, 2007 - 10:16 pm


He should develop a partnership with the people of his community. In effect "running for office" so to speak in aspect of getting the local business community to take 'ownership' of the station........

He ran for office.(Anyone remember which one?) He was soundly defeated. As far as "taking ownership" of his station, some have offered, all have been turned down.

But, keep the faith: Forey Smith finally saw the futility of his situation with KOHI in St. Helens, hopefully the Bohnsacks aren't far behind with KLYC.

Larry lost to Donna Nelson by about 270 votes in May of 2000. I don't think that would qualify as being "soundly defeated."

From that race:

Nelson: 3,353, 52.2%
Bohnsack: 3,074, 47.8%

The difference is 279 votes, or more than four percentage points. Not a landslide, but beyond recount.

That said, I can't talk about current management's relationship with McMinnville or Newberg, but I do know KCYX under the Johnsons had a pretty good relationship, at least with McMinnville; the next owner did not. The rest is history.

........Author: Evefuller
Tuesday, July 31, 2007 - 5:46 pm

Larry lost to Donna Nelson by about 270 votes in May of 2000. I don't think that would qualify as being "soundly defeated."........

Thanks for the exact numbers Eve. I hadn't heard them before. I would tend to believe that Deane Johnson would have had a better relationship in the community, which could well have translated into more votes, possibly resulting in victory. Larry (and this is just speculation, of course)may well be seen as keeping his station on the air with "smoke and mirrors," which would not seem to translate into a good community relationship, which would bid him well in today's political climate. In other words, "If he nickles and dimes his own business, what's he gonna be able to do for us?"

I heard Larry & Stella at the Yamhill County Fair today. From what I heard, it sure sounds like they're pretty community-minded to me.

Herb

Maybe so Herb, but that's just one voter's opinion. It's one thing to go to the fair, it's still another to have the appearance of running things on the cheap.

Heck, I've been to several county fairs over the years, the most recent being just a week ago. That doesn't put me next in line for sainthood.

Bsur was right on when he referenced Mike Symons' relationship with the community where he forced it's radio station into darkness. I just don't get the impression that the current ownership of KLYC receives a lot of warm fuzzies from the citizens/businesspeople of Yamhill County.

national anthem at 6:06 a.m. is that how they start their day? Interesting listening so early...

I got into this discussion a little late, having been away from the computer for three days, but I can tell you Newberg is a tough nut to crack from McMinnville. Mac was tough enough as even back in the 80s people were attracted to shopping in Portland and listening to Portland stations.

It's just a show Larry and Stella do at Turkey Rama and The Fair.
It's just as phony as the look at the news from the News Register. Serious Bohnsack?
Let's here some news, weather and local sports after 6pm and on weekends!

Contact us........

That's what computers are for!

By the way I was hearing Regional Mexican Music on his station this evening, figured he made a few bucks on someone buying air time. Herb since your a big fan of the station have you heard it before. I think this is the first time I have.

I think I've heard it before. As with KUIK's Spanish language programming, I'm fine with it. At least they're serving the public interest.

If I have a bone to pick with Mr. Bohnsack, it's those Ruby Red commercials, not having a website and allowing Chuck Colvin to virtually own the station during their Friday broadcasts.

But Mr. Bohnsack also does some things right. At least they have a decent playlist and some great live announcers. Plus, I really enjoy the Lutheran pastor with a few minutes of inspirational thought in the morning.

Herb

Hurry, Brian is working for Eve today!

Larry Bohnsack was a good guy