which portland radio flip the format first

The first portland radio to flip the format first will all depend on which listener changes their radio the soonest.

Is that what you are asking?

ig·nore tr.v. To refuse to pay attention to; disregard.

Just based on the 12+ ratings, another significant down book for KRSK could make them susceptible to change. KUFO was heading that way but leveled off this time. There are some AMs that look that way but probably won't do anything different. This kind of rating is only a general barometer of how a station is doing. We really need to see a breakdown of their targetted audience to know for sure.

As long as KRSK still does good in the 18-34 demo they will be fine. KPLZ in Seattle has never got much above a 2.5 but they keep rollng along. I still miss Kent & Alan!