93.1 "El Rey" picked up the KRYP call letters on 4/11/07.

another fabulous set of calls if you are dislexic!

In the tradition of KOPJ and KJIZ we how have KRPY!!

For KRYP sake, where'd they come up with that one?

K ReY Portland

The station's audio still sounds like crap!

Do we really need more KRPY radio around here?

it's easier to add a KRPY station than KLSY one.

Stay tuned for KRMI Crummy Radio.....

K RIP....

Makes 'Dia de los Muertos' a KRYP exclusive. Also, anytime someone dies, they bang the gong and shout... GOALLLLLLLLLLLLLLLLLLLLLLLLLLLLLLL

I remember KGud radio. and All Elvis radio. I like
Macradio:
http://www.live365.com/stations/macradiofm

Bang a gong, get it on!

I haven't seen any promotions for this station. If they don't get the word out, KRIP sounds more appropriate.

I've been to Mexico a bunch of times. I've heard Mexican radio. This station is monotonous. Every song sounds like a Hispanic polka.

What you hear here and what is most popular in Mexico are two different things. Treat Regional Mexican like you would country here. Not everyone listens to that. Some here like rock, AC etc. In Mexico especially Mexico City you will find some of the most loyal Rock fans on the Planet, whether its Progressive Rock, Alt Rock, Heavy Metal, you get the idea. you would be surprise what groups always have Mexico City on its tour route. Why mention Mexico City. The #1 station had a Cume of 4 million.. Thats right 4 million.

Unless Salem does something to fix the audio, 93.1 KRYP won't be looking so good in the Spring Book.

Well, if Salem doesn't sell they are probably going to use local retreads who weren't that good anyway....The selection of music will be very important.

Alfredo,

Word will spread like wild fire in the Hispanic community, as far as "promoting," I've worked at Spanish station that in 1 book it went to #1, and there wasn't heavy promotion behind it. When there aren't too many options for one particular ethnic group - word travels fast.

But marketing will help their cause.

I went into Walmart yesterday and one of the car stereos was playing that station.

You? Walmart? Shame on you!

:=)

Perhaps a Salem person walked in there and flipped the radio to KRYP?

Ran into a print ad with all the AM spanish stations with there slogans. Thought I'd post them since some stations have changed recently.

KW!P La Campeona [880]
La Pantera KWBY 940AM
La Bonita 1010AM [KMUZ]
La X 1040AM [KXPD]
Magia 1150AM [KXMG]
1230AM ESPN DePortes [KSZN]
La Gran D 1520AM La Mas Mexicana [KGDD]

KWIP, KWBY, KGDD, and KXPD formats are Regional Mexican, KSZN is obvious as ESPN, KXMG is more like a Sp. AC station in that it mixes pop rock, older artists and sometimes an artist that you might find in the Regional Mexican genre. (the mix is not done very well). KMUZ is a Regional Mexican Oldies station and late at night its Canadian in some parts of the Portland metro(ha ha) Just thought I would let you incase you didn't know and if you did already then ignore post....

You right about KXMG (Magia) Radio921, "the mix is not done very well" see last book ratings......... well i didn't even find them. As a hispanic myself from Mexico city i like pop and rock in spanish, but mixed with regional mexican music, no way jose. by the way, i found Churchill Media have a pop radio station in Yakima WA. mix with R&B, you can listen here http://www.1017fmradio.com/

K103's HD2 sounds like a spanish version of K103. Does that format have a generic name? If I suddenly woke up only speaking spanish, that's what I would want to listen to!

In Boise we now get to listen "La X"! WoooHoo!
Oldies 890 KDJQ has flipped to Mexican, again.

93.1 KRYP's audio is now sounding great!

"KWIP, KWBY, KGDD, and KXPD formats are Regional Mexican,"...

Which region?

Why no regional Guatemalan or El Salvadoran? These immigrant populations shouldn't have to listen to Mexican music as their only source for hispanic music. Where are the Central American ownership groups?

Would a Spanish oldies station play Pat Boone's Speedy Gonzales?

Wishing everyone a very happy Cinco de Mayo

What is a Cinco and can I get it with mustard and horseradish rather than Mayo?

Keep a smile on your faces everyone.

Watch out for the Spanglish hot dog. It's a heart attack on a bun (a regular hot dog, wrapped in bacon) sinfully good, but very life threatening! I'll be at Cinco on the waterfront all 4 days, bound to eat at least one Spanglish hot dog!

Which region? First of all unless your in LA, Houston or Miami, the Central AMerican population is never that large. Yes there are some everywhere but not enough unless your in the above markets to actually create a format that caters specifically to those who are from Central America. Secondly when they call it Regional Mexican its about different regions of the country. The types of music that fall in the genre are Banda, Norteno, Cumbias, Grupero, Corridos, and Durangense. Each are from an area of the country. check out the link below and then click music formats. Its pretty good about explaining to white bread America the Regional Mexican format. Last but not least, Cinco=Five, Cinco de Mayo, just a battle that happened against the French in Puebla Mexico where the French were defeated. And that was when the French flag was actually Red white,and Blue and not just White like it is today. It would be like celebrating the Battle of Bunker hill today here in the US......

http://www.entravision.com/template.cfm?page=media&subpage=radio

:-) other than the regional question... the rest was in jest.

Join me for a Battle of Bunker Hill Barbeque.

You bring the Mayo.. I have the buns -)

The French flag is Blue, White, and Red... and they get downright hostile if you list the colors in reverse order, which is the flag of the ugly Americans.

I will be there with bib is the BBQ is awesome!!

As far as the Frenchies they still suck....

The audio on 93.1 is much better now then it initially was.

There's a full page ad for KRYP in the May 3, 2007 edition of "El Hispanic News" in the "mas" section page 12:
__________________________________________________________________

EL REY 93.1 FM (big tall letters)

la primera estacion de radio en Espanol en FM

!EL REY 93.1...MI MUSICA ES LA LEY!

93.1 EL REY (logo)

Sintoniza El Rey KRYP

Cabina: 503.652.8126 Ventas: 503.786.0600
__________________________________________________________________

Translation Please.

Donde esta 93.1's website?

They may put one on but they are in the business of selling it. I don't think they really expected to get this far without selling it yet.

i saw the El Rey vehicle this weekend (i assume for something to do with Cinco De Mayo), and it had 931elrey.com on the back bumper, which has no website, but does appear to be owned by Salem (via whois.net).

If they have a vehicle...who's driving it, someone from KPDQ or the Fish? Do they have any staff?

If they do have staff, i might be tempted to think the reports of selling are either outdated, way overblown or outright false.

Translation:

EL REY 93.1 FM (big tall letters)
(station name)

la primera estacion de radio en Espanol en FM
(the first station of radio in spanish on FM

!EL REY 93.1...MI MUSICA ES LA LEY!
(the ray 93.1...My music is da BOMB)not really

93.1 EL REY (logo)

Sintoniza El Rey KRYP
(??? the ray KRYP)

Cabina: 503.652.8126 Ventas: 503.786.0600
(office 503-652-8126 Sales: 503-786-0600)

Sorry, for some of the missed words, my last spanish class was 34 years ago.

"If they do have staff, i might be tempted to think the reports of selling are either outdated, way overblown or outright false." Do you honestly believe a company would not be selling just because they have a staff.....you must not have been in radio long. Everything is for sell. And Salem is not in the Spanish language business. Check their mission....Conservative talk, religious talk, Christian contemporary music. Spanish language, ok they have it in Seattle and here now but they aren't adverse to getting rid of them and make a few bucks....They have traded stations or sold stations in recent times to Hispanic broadcasters, Univision and Bustos....If they were wanting to get in the Spanish language market they would have done it in other markets too.

El Rey means "The King." A better translation of the slogan, "!EL REY 93.1...MI MUSICA ES LA LEY! " is the:
The King 93.1. My music is the law. (or my music rules)

Also, "Sintoniza El Rey KRYP" translates to: Tune in to The King KRYP.

I haven't seen the logo for this station; does it have a picture of a king anywhere?

"does it have a picture of a king anywhere?" Si.

down the street at the Burger King......

:-)

Yo soy el Rey de las Hamburguesas.

Radio- If they have or do hire a staff, i see that as at least a short term commitment to make something work. Its far to easy to get syndicated jocks, a national format..etc...even among hispanic formats.....its too easy to do a music station on the cheap to earn value....even you must acknowledge THAT.

It just seems that there has been no info about a potential sale since BEFORE the flip...does anyone have any "current" info about El Rey? It's all speculation now isnt it?

The KRYP logo: "93.1 EL REY". The logo features a cowboy hat sitting on top of the "R" like it's a head. No it's not a Sombrero. The logo sits in an oblong circle.

In other KRYP News....

All Access reports: Salem Chistian Contemporary KFIS (104.1 The Fish) Portland OR Operations Director, Dave Arthur adds the same title at Regional Mexican "clustermate" [AA's wording] KRYP (93.1 El Rey).

I wonder what's taking them so long to get www.931elrey.com online!

Destineyoverun,

Well in the Spanish world you'll be surprise how much jocks will work for, plus from what I hear, the station is pretty focused playing the hits. Bustos programing is syndicated, and took for granted that there was no competition. From what I hear the consultant for the station is from Univison in Los Angeles, and let me tell you the folks at Univsion know what they are doing. So the best bet for this station is to stick with local talent...I always knew the first FM Spanish station in PDX would win! The Spanish format in Portland is going nowhere, as the population growns you'll see other Spanish formats in the market.

Yodaddy, Spanish is not a format.....Regional Mexican, Rock in spanish, Sports in Spanish (ESPN deportes) those are formats. But I understand what your trying to say. Though, if things had stayed the same, no changes into FM it still would be growing. As far as Bustos you are RIGHT on. They like being in markets where they didn't have to compete with strong competition. It will take awhile before other formats in Spanish can be viable in Portland....It is about the $ and revenues......

Was it the growth of the Spanish-speaking population that triggered the growth in Spanish broadcasting, or was it the arrival of Bustos? Before 1520 went Spanish, we had:

880 Regional Mexican
940 Variety
1360 (Weekend evenings) Variety
1230 Regional Mexican

Then, Bustos came to town and started the ball rolling on more niche-focused programming with the following:

1520 Regional Mexican
1150 Pop Love Songs (you could think of it as Spanish AC)
1230 Oldies

Today, the Spanish formats available are:

880 Regional Mexican
940 Variety
1010 Oldies
1040 Regional Mexican
1150 AC
1230 Sports Talk
1360 (Weekend evenings) Variety
1520 Regional Mexican

93.1 Regional Mexican

As far as the ratings go, it seems that in this area, the big numbers are in Regional Mexican, and that is just a function of the demographics of the Hispanic population here. In cities with big Cuban populations, the Spanish stations sound very different than what is popular here. From that standpoint, I think that the right choice was made in making 93.1 Regional Mexican as opposed to the any of the other formats: Regional Mexican has a proven track record here. Interestingly, nobody has ever tried a Spanish CHR format in this market; I wonder how that would have worked out on 93.1, given that the demographics of the Hispanic population here also tend to skew young.

Noventa trece punto uno, Super Estrella. Portland.

You have some extra digits in there. Noventa trece punto uno would be 90 13 .1 Try noventa y tres punto uno. Super Estrella....Puro Exitos!!!! (Super Star...Pure Hits!!!)

So far, it looks like all you amateurs should leave the translations to those who really know, such as Alfredo_t.

I'm no expert but even my limited Spanish knew that what DrChaps said is not what he meant.

Reminds me of the days walking in Paris. If you did not say it exactly correct, they made fun of you, hated you, took you to the opposite side of town, etc. You were better off speaking English rather than trying to speak French incorrectly and ruining "their" language in front of them.

1520 was the last of the Bustos stations to begin airing a Spanish format.

C'mon Does effort count for nada?

Sorry about my mixed up chronology. I can't currently access any posts from the time that Bustos came to town in 2003. Does anybody remeber the sequence or--better yet--the dates when they acquired Bill Sizemore's stations (1010 & 1150), Z-media's (?) 1230, and Entercom's 1520? What was the sequence of the format flips on these stations?

It was first 1230, then 1150 followed by a symulcast of 1230 on 1010 and then 1520.

On April 21, 2003 KMUZ 1230 was sold to Bustos for $1.13 Million. (FCC Approval 9-9-03).

On April 29, 2003 KKGT 1150 was sold to Bustos for $1.25 Million. (FCC Approval 8-21-03). KKGT switched to Mexican Love Songs on August 1, 2003. Calls became KRMZ on November 18, 2003.

On August 1, 2003 KGUY 1010 switched to Regional Mexican. KGUY was offically sold to Bustos on August 20, 2003 for a reported $1 Million. (FCC approval 10-29-03). On March 15, 2004 calls changed to KZNY. On April 15, 2004 KZNY changed to previous "Sunny" format on KGDD 1520. In December 2004 format changed back to Regional Mexican.

On August 18, 2003 KKSN 1520 announced it was sold to Bustos for $2.8 Million. (FCC Approval 10-29-03). On November 21, 2003 calls changed to KZNY. At 12 Noon on December 4, 2003 Bustos took control. On March 15, 2004 calls changed to KGDD. On April 12, 2004 KGDD changed to Regional Mexican and previous Sunny" format moved to 1010 where calls moved on 3-15-04.

On September 2, 2003 Bustos announced Spencer French as Vice-President & General Manager of the Northwest region.

I believe one of these changes was on the same day (or close) that KRSK began broadcasting from Skyline. I can't remember which one but it had something to do with Sunny.

The two KRSK switch's took place January 12, 2004 at 1:34pm, the 2nd time on April 6, 2004 at 1/2 power a few minutes after 9am. Then to full power on April 7, 2004 at 12:07pm.

It must be April 12 I'm thinking of and hadn't gotten a chance to listen to KRSK yet or was thinking about listening in a particular area of town. A family member was in Good Sam that day.

KRYP now has a logo at: www.931elrey.com

Why is that page in english? Don't go getting all freaky about 'damn ferners who won't learn our language!' It just seems silly to not at least have espanol on that page.

What's a ferner?
It seem like you need to learn your language first before you demand foreigners to learn it.

Oh holly god, it was a joke! Ferner was my best attempt at a hick/red stater accent!

Did you actually read my post? I was mocking those fools who think that english is the only language that should ever be spoken.

"Ferner" means "foreigner" in the hillbilly vernacular.

That's just cold as ice!

Dirty White Boys!

Alright you guy's...."Break It Up" or i'll have to send the "Headknocker" over there!

Well that sure won't Feel Like The First Time!

Quit with the "Head Games" already would ya!

El Rey will begin "live programming" on Monday.
Actually they are going to be voice tracking. What a waste of a station.
Former KMUZ "La Zeta" PD Mirelle will be doing morning show VTs.

I will be on vacation for two weeks starting on Monday. Can anybody get some sound checks of "El Rey's" first VT's?

Mirel doing morning show? they must be desperate, or they do not know Mirel, she is the worst

I don't know her work or her history with programming but I think you should let her do her thing....

She got Kiked out of La X. She did some VTs there and apparently was no good.

Jay, I assume you intended to write "kicked" out as opposed to the "K-Word"?

Jay....relax, don't be so angry you may be next....

I am not angry. Just communicating what I learned.

How are the new jocks sounding on 93.1?

Any chance if they can raise their power to become a Class C-1 station?

Someday, they might convince KKNU to move to 93.5, which would allow 93.1 to upgrade.

If that were to happen, I believe they could be as high as a C0.

Why didn't they have KKNU move to 93.5, right from the start?

At the time, moving more than one frequency would require a major modification, which would bring everyone out of the woodwork. Don't be surprised to see it happen after everyone is licensed for their new facilities.