Thursday, April 12, 2007 - 4:40 pm
"Arbitron: PPMs Track HD Radio"
"With the PPM, each distribution stream can have a unique identification code. If a listener hears it, the PPM can identify it with near-perfect certainty," said Pierre Bouvard, president, Portable People Meter, Arbitron Inc."
http://www.mediabuyerplanner.com/2005/08/26/arbitron_ppms_track_hd_radio
Nice - time to rush out and get that HD Radio !
Friday, April 13, 2007 - 12:47 pm
As I understand it, stations will get an PPM encoder for every "product" that they broadcast: analog, HD1, HD2 etc., and internet streams.
Apparently, commercials and recordings have digital watermarks too, so no matter what the PPM "hears" it will be logged.
It will be to a station's advantage to be played in public places.
Friday, April 13, 2007 - 9:57 pm
It's too bad they can't be played in public places!
