From All Access
Here's some positive news for stations targeting an older demographic. From 2003 through 2006, the number of retirees in the 87 metropolitan markets surveyed regularly by THE MEDIA AUDIT with household incomes of $50,000 or more increased from 23.2% to 27.6%.

Retiree households with annual incomes of $75,000 or more increased from 11.2% to 13.8%, according to INTERNATIONAL DEMOGRAPHICS INC. Pres. BOB JORDAN, and those with annual incomes of $100,000 or more increased from 5.8% to 6.9%.

The rate at which retirees shopped on the Internet increased dramatically. Those that made at least one purchase on the Internet increased from 19.7% in 2003 to 28.8% in 2006. Those making five or more purchases increased from 10.2% to 15.8%.

Unless you have figures that support major advertisers targeting those over 55, it doesn't really matter.

Semoochie's right. This has never been about reality. In reality 55+ is a choice demo with money, time, and a demographic bulge advertisers SHOULD be willing to kill for.

Problem is, advertisers DONT want the 55+ demo. They've been convinced by their 23 year old media buyer (Tiffani with an I) and the 22 year old ad salesman (Tad from JammiZRock)that 55+ barely remember their own name (easy there guys) and buy nothing but Chrysler land yachts and Prep H.

Perception has trumped reality.

Follow the money.....

BTW Clearcumucom hired Tad's twin brother as the Executive Vice President of Programming for the JammiZrock Brand.....