KTRO has been saying on the air today that 'KTRO AM 910 will be the new permanent home for KTRO.'

And 'be sure to set your dial Monday to KTRO 910 AM.'

What will the new format be?

Equal time for Satan.

Habla Espanol?

We saw this coming a mile away!

The format change is in two days.

I can't wait!

Would Salem Communications change the format to spanish?

They own a Spanish AM in Seattle.

So would it be Spanish Christian or Spanish something else?

It's still mono and only a Class C3. I don't know how competitive they could be in stereo. It would certainly reduce the usable signal. I HOPE they don't decide to run a music format in mono! Maybe, they'll change to "93KHJ"! I've been listening to the station for over half an hour and haven't heard anything about the FM going away but did hear something about hidden stations on your radio that turned out to be talking about the AM band. I thought that was funny.

Why do you want spanish fm so bad in Portland?
Growing up in LA and having to search for a station in English was a chore by itself! Now there's 22 spanish stations in LA.
Want to start that here?
LOL!!

Salem has kkmo 1360 and KDOW l680 also Spanish on the brokerd system.It goes by ''La Jefa''Would mean a female boss? Not sure why that moniker. Anybody?I receive the station on a Sony 6500w dual conversion. sw bands made circa early 80s. The only radio I have that goes to 1690.BTW When did manufactures start expanding the am band and in the 50s what radio service used frequencies above1600? Someone told me that KKMO or Radio SOL applied for the call KSSL or something like that but it's still pending and that was3 yrs ago. Id go for Spanish on fm. My guess Regional Mex.

It used to be the marine band above 1600Khz.

A Spanish format would make the most sense if Salem plans to keep the station. If not, then it will probably flip to syndicated oldies of some kind as a place-holder pursuant to a sale. I think the latter is more likely. (Sutton - lol!)

Salem owns 104 stations in 40 markets, and their long term debt has been declining consistantly. Seems unlikely they would sell an FM signal in a fast growing market like this.

Add my bet to the Regional Mexican stack. Seems like a no-brainer. Think Willie Sutton.

"Maybe, they'll change to "93KHJ"!"

That would be so cool!!!

"A Spanish format would make the most sense if Salem plans to keep the station."

Alright, then why not a Vietnamese, Russian, Romanian, Filipino, or Korean format?

Spanish speakers are the largest ethnic/language segment of the population in their area of license. Spanish radio is more widely known and widely accepted and understood in the investment and advertising communities. The company already owns other stations in the sme format. Repeat - no brainer.

Just to skew things a little here I will bet against a Spanish format. I vote for for a Christian country music format.

format c:\*.*

For us who forgot basic that means...???

Christian Country isn't going to attract a large enough audience. Like Tdanner said, Spanish is a "no brainer" for the 93.1 frequency.

That command wipes out your hard disk in DOS. I think that the \*.* part doesn't belong there, though. You were probably thinking of "del *.*" which would erase all files in the current directory.

alfredo: fuck, it's been a long time

Though, you're only partially right.

del c:\*.* would erase the entire content of the hard drive.

here's the bit on AllAccess.com today (Tues 3/27)...

KTRO-A & F/Portland's Talk Moving To AM Side; FM To Flip
SALEM Talk KTRO-A & F (TALK RADIO OREGON)/PORTLAND is running sweepers saying that the FM side will be changing formats WEDNESDAY (3/28) ("A new radio station will arrive to 93.1 FM") and instructing Talk fans to tune to the AM side of the simulcast, 910 AM.

What could be coming to the FM side? Stay tuned....

christian rap! d.c. talk in tha building!!

I look forward to hearing (((Stereo))) on 93.1!

It doesn't really make sense that KTRO would be switching to a Spanish format. Not that it wouldn't be the way to go, it's how they are going about it. Would they really be telling an English speaking audience to tune in for a new format that would make no sense to them what so ever? Talk about culture shock. No, they aren't going Spanish, if they were, they would be advertising it.

Perhaps oldies?

Oldies, I like that! or, maybe the will try to compete with the fish?

Why would they want to compete with their sister station?

Does Salem own the fish? If so, I am very much mistaken.

You're right, they do own the fish. I thought it was either; Entercom or Clear Channel who owned the fish. I will now go back to the cave I have been living in...

When are we supposed to actually know what the new format will be...for sure?

And if anyone at KTRO wants to weigh in anonymously, be our guest.

Herb Q. Public

Will it be tonight at midnight?

Klingon Opera...or All Disco.

format c: is the correct statement. It will delete everything by formatting the disk after you tell it you are sure.

Del c:\*.* will only delete all files in the directory, not the whole disk.

Del c:*.* /S will delete all files including subdirectories

Except system files. To get those, you would need to set an attribute flag.. /a:s

It may have been a long time but to those of us who liked dos and Unix and C, some things you don't forget. Some things were easier and quicker in DOS.
And, Broadway, it wasn't Basic. not even remotely.

harv:

del c:\*.* will wipe your hard drive clean of everything aside from system files.

I'm willing to put money on this.

And I was only 10 years old when 5.0 was released.

I dunno about that.

By default, the del command is not recursive. Could it be you think the disk was clean because your system files, at the root level, are gone?

positive everything is gone. As a young nerd that ran his own 2400 baud pirate BBS (pcboard!) on an 80286, reformatting & wiping the HD was something I unfortunately had to do more than a couple of times.

DOS was extremely well written though, and so naturally it offered several different ways to achieve similar ends. So, there was usually never only one way to reach a desired result. Harv might well be right, but so am I

For fun and trouble as a prepubescent kid I enjoyed creating malicious batch files that included the del c:\*.* line because it was much quicker than a full format and often just as lethal to your data. It's amazing how few people were aware of the undelete command. Even if you were, who can remember the first letter of every file name on their computer? You're fucked either way

Jeeze, alot of haters here on Al Gore's Internet. I suppose I bring it on myself though

About 30 seconds before midnight, there was dead air. Then a DTMF tone played. After that, there was a station ID, PSAs, news, and more of Talk Radio Oregon. I suspect that nobody's home at the Portland Salem Communications broadcast fortress!

One minor point: the station IDs and liners playing now only mention the AM frequency.

FM is still talk.

As I write this, 93.1 is still Talk Radio Oregon, but the stereo pilot has been re-enabled.

93.1 is now Spanish.

Call letter change?

This should get them some listeners! I wonder if KKCW-HD2 will change format again.

Call letters are the same: KTRO.

The monicker for this new station is "El Rey," which translates to The King. They are playing sappy love songs. I have been trying to determine whether the format is supposed to have a religious overtone to it, but it does not appear so. A slogan recently played that went something like "toda tu musica Mexicana," which means "all your Mexican music." This suggests that the station is meant to be a direct competitor to La Grande 1520 AM. Since I am not well versed in who the popular Mexican artists are today, I can't say which station would sound better to Mexican ears.

Could this be the start of a trend towards the day when AM means "all Mexican" and FM means "for Mexicans?"

This could conceivably wipe out listenership in the metro area for 880, 940, 1010, 1040, 1150, 1230 and 1520! From what I understand, Hispanics aren't any more likely to listen to AM than the general population when there's an FM option.

I think they will sell it. Though they have a Spanish station in Seattle I think they want to concentrate on Christian programming talk and music. Its worth too much for them to keep it. they could sell it make a few million and still have the formats they are programming now with the signals they have.............by the way c:\*.* doesn't work with my TRS-80....

They didn't promote the urgency for their listeners to move to 910. I never heard a word about it during the few hours I listened last night and they continued to mention both bands, leading off with the FM as per usual. Most people will think both stations switched to Spanish!

93.1 won't wipe out the listenership of all the AM Spanish stations because they are not all running the same format. From my brief sampling of 93.1 today, I would say that they overlap most strongly with 1520, followed by 1040. There is no overlap with 1230, which I think is still doing sports talk in Spanish. There is probably going to be very little overlap with 1010, which is doing a Hispanic oldies format that is not exclusively Mexican.

Another valid question, in my opinion, is how will the relatively low-powered signal of 93.1 factor in with listeners in places like Yamhill County, Woodburn, and Salem?

One thing that I correctly predicted before the Bustos stations came on the scene is that if any more Spanish stations were added than what was already available then (880, 940, 1230, and 1360 part time), we would see the Spanish stations moving toward niche programming.

They finally did what should have done last year!

Has anyone else noticed that 93.1's audio sounds very low quality and muffled?

If anyone is in Salem or woodburn, could you let us know how it sounds there....

I was just on the phone with someone who was in Salem, they said it was scratchy, but listenable. I'm Not sure which part of salem they were in, though.

I could not have been anymore wrong about them not turning spanish, teaches me to open my big mouth...

From today's R&R:

Today at 11:09 a.m., Salem split the talk simulcast KTRO-FM/AM and placed the regional Mexican format "El Rey" on the FM stream (93.1).

The first song to kick off the new format was Vicente Fernández's "El Rey." The station will continue with 10,000 songs in a row.

The station is currently without a PD but is being consulted by José Santos.

Dave Arthur, who is overseeing El Rey's operations and is AC Christian KFIS/Portland's PD, tells R&R, "It was a huge void in our market. We wanted to take advantage of the opportunity to serve the Hispanic community in the Portland area."

Spanish FM.......this just might put my AM rig on the bike fall into great disuse!! (At least it likely won't fade to a Music Of Your Life birdie every time I turn my handle bar the other way.)

And, the expression I usually use when prepping hard drives is FORMAT D: /S, where I usually mount it as a second hard drive in an attempt to make it my primary hard drive (the C Drive.) Actually upgraded the disk in my 98 machine this way a coupla times after FDISKing it as an active FAT32 partition. This makes the disk bootable so you don't have to use a boot floppy to start it every time!!

I even had to set up my Mandrake machine this way, actually somewhat differently by booting from a Win98 boot floppy which has the programmes on it to prep the disk. The disk formatter and setterupper in the Mandrake Installer, I have found (on my system anyways, which is unbelievably old by today's standards having been made and first activated in May 1999!) tends to be incredibly unreliable.

Right about this time, if replicating my old HDD into a new one in Windows before retiring the old one, XCOPY32 comes into play.

I am still a DOS dinosaur, can you tell?? ;o)

One other thing, Columbo~

FDISK--that's the expletive I usually end up using when my XP gives me hell (nine out of ten times I use it this is the case!)

It will be interesting to see who follows suit, and is able to get into the hispanic fm market.

The idea of putting this station on the air to sell it seemed counter-intuitive to me at first because the El Rey format seems to overlap most with stations already being run by Bustos and Churchill (?). However, I think that I can see the method to the madness here: Bustos, Churchill, or others might not want to pay top dollar for the 93.1 signal because of its low wattage. However, Salem is probably betting on the Semoochie hypothesis coming true: this station significantly hurts the ratings of KGDD and KXPD, the respective owners of these stations become very desperate to eliminate this new source of competition by buying the 93.1 signal. They might even get into a bidding war! At that point, El Rey gets assassinated, and a simulcast of either La Grande or La X appears on 93.1 until the new owners decide what to do.

I was listening to 93.1 in the car in Hillsboro earlier, while driving home for lunch. I encountered a lot of multipath, which was evident mainly by the radio frequently blending to mono. Listening to 93.1 on a Walkman at the office seems to have gotten a lot more difficult since the station went back to broadcasting in stereo.

> It will be interesting to see who follows suit, and > is able to get into the hispanic fm market.

I vote on the owners of 1040 or 1520, when they buy the 93.1 signal from Salem (see above).

All Access adds to R&R report:

New calls for the FM are on the way.

The station needs a bilingual production person immediately. Send resumes and production samples to Dave Arthur's attention at KTRO "EL REY" 6400 S.E. Lake Rd., Suite 350, Portland OR 97222.

pay is $4 an hour, green card not neccessary...

I wonder if KATU ??? Will be doing any radio ads, for it's Baby Dos station.

How about "KREY" as call letters for 93.1 "El Rey"?

I understand that these stations are programmed differently but if any of it were in English, no member of the general population under the age of 70 would listen despite the fact that some of these stations are targeted 18-34. With this in mind, I really think just being the only FM is enough to pull away most of the listenership of the other stations.

Sorry Radioxpert: KREY(TV) channel 10 Montrose, Colorado.

That does not mean radio can't use those letters.

KREY-FM

Side bet says Salem has no intention of selling this signal. They have other spanish language stations, they are using a proven synicated format with low cost/high revenue potential.

BTW: Oregon Media Insiders is quoting this thread... but warning its readers that the thread is "racist in spots."

What about:
deltree c:\
Would that not wipe the entire hard drive?
deltree removed everything including subfolders and their contents.
I know I used:
deltree c:\windows to remove a corrupt 9X operating system and then re-install back into that directory thus leaving all of the data intact. Just re-install all other software and you were back online with your data intact!

Quickest way to destroy data on a drive:
FDISK and delete the partition! Still have and use my win98 boot disk! 40 S&W makes the erasure permenant!

The consultant of the radio station is Jose Santos. Who Radio Ink has as one of the Top Programmers in the country. He programs KLVE in LA, which is the #1 Spanish Station in the country. But it's no secret that the first FM radio station in market will win and if Jose Santos knows what he is doing, look for Piolin to come to mornings. Univision sydicates him to non-Univision radio stations (see what he did in Denver in 1 book) I believe the station will do well. The programing is local and from what I hear is playing all the Regional Mexican hits, there is plenty of really good Reg. Mex. Music. Bustos programming comes out of Sacramento, I believe this station will be very Portland focused.

Let the fun and games begin.

I was kidding in my references to the alternate meanings of "AM" and "FM." It might just be that I am a boorish, insensitive guy with no sense of decorum because I don't see anything that I or others have said here that is "pretty racist."

I will just have to agree to disagree with you, Semoochie. I just cannot accept the notion that people who want to listen to sports talk in Spanish (1230) are going put on El Rey instead, just to get away from listening to AM. It just doesn't make sense to me. Also, from what I understand, the style of music played on El Rey is not universtally accepted by all Spanish speakers, much like Country music is not accepted by all English speakers.

I think that I might be the only Spanish speaking person who has participated in this discussion. In my sampling of the station yesterday, I first suspected that the monicker "El Rey" might be intended as a Christian reference (i.e. Jesus, the King). The first few songs that I heard made some references to God in a casual way that made me think that they were trying to do a "soft-sell" on a Christian message. After some more listening, I was thinking: wait a second, a very conservative Evangelical would find some of these lyrics downright frivolous. One song, for instance, made a whimsical comment that would roughly translate to: if God didn't give us wings, I sure went out of my way to put them on her. Another song had the lyrics, "senti el amor por tu piel," which translates to: I felt love via your skin (i.e. I felt love when I touched you). While I and probably most of the target audience would not find these types of lyrics offensive, I would not have expected to hear them on a radio station owned by a company that tries to market itself as a Christian broadcaster. Is the senior management of Salem Communications unaware of the lyrical content of the music played on their Spanish stations, or do they not care?

Alfredo:

you shouldn't have to appologize. I agree with you. My comment was more regarding corporate greed.

You know, I'm a registered democrat -- but some of these uber-libs are just way too far out for me.

Actually it wasn't Alfredo....so your fine and like you when I heard that it was El Rey I thought they may have a Jesus Slant but its more about the "Kings" of what ever genre that plays on the Regional Mex format. i.e. The King of Banda....Banda El Recodo, the King of Norteño, Ramon Ayala and so on and so forth.
Also I have been checking out the signal and it is really strange sounding....

Now, who wants to burn a cross with me on Salem's lot? lol

Ah Ha!

I broke the code! "El Rey" really stands for Stephen King!

Please send my fabulous prize ASAP to El Burrito Loco, they know me by voice in the drive thru, and always have my horchata ready before I even get to the window.

I'm their "number-one fan"!

will that be pinto or black beans

It a pure Regional Mexican Station, no christian slan, no religiouos slant, good ole fashion regional mexican.

As far as the moniker, El Rey, La Ley, La Que Buena...makes no difference, It will be localized to Portland and not on a network.

As far as Sports and Regional Mexican format. Sports, especially soccer is a big part of Hispanic/Mexican men. Also Regional Mexican Stations tend to skew more male, than female. Mexicans love their soccer.



Mrs. Merk...Love me some El Burrito Loco Burritos...those are the best.

Uno Loco Combo, por favor!

1 relleno, 1 enchilada, 1 tostada, cheeps, frijoles, arroz! Y Grande Horchata, tambien!

Es Mas rapido! Muy bueno!

lovin' the hate!

93.1 El Ray's audio quality sounds horrible! It's making the signal sound weaker than it actually is.

> Sports, especially soccer is a big part of
> Hispanic/Mexican men.

They call it "futbol" (with an accent over the u). From my recollection of living in Chile some 26+ years ago, "futbol" eclipses all other sports in Latin America. The trinity of things that hold Latin America together are the Spanish language, the Catholic church, and "futbol."

Pretty much the whole world calls it Futball, Football, Fussbol, or whatever. IT really is football as it is played with the feet. American football should be called handball because that is usually what you use to move the ball.

I like what I am hearing content-wise.....gave a listen this morning on the Mongoose en route to work. Does sound a bit muddy on my crummy little monophonic vintage-1985 Sharp QT-5 with the speaker that's about the size of a silver dollar..........stereo sounds *really* weird listening on a Grundig Yacht Boy 400 thru earphones---like it's in a "tunnel" or something.

(Sounds like they left the computer's sound card's "3D Sound" function on or something.)

Sounds alright on the radio in the truck, like any normal stereo FM would. (Weird.) I don't know if it's the stereo demuxer in the radio (1997 stock GM radio with tape player & Auxillary/CD input) or if it is just the way I have my speakers set up in there, or what...............

Multipath here in the Eastern Coove actually isn't that bad.....did notice it nulling quite a bit going down 205 between fourth plain and Salmon Creek en route to Woodland this afternoon. Once I got past Salmon Creek Interchange, and got onto I-5 it came in crystal-clear. (Didn't hardly come in at all in W-land, so by that time I had started up my CD player. Golden Hours doesn't come in worth a damn out there either!!)

But hey, at least now I won't have to hear it null out to Music of your life every time I turn my handlebars, to hear Fito Olivares attempting to compete for air-time with Frank Sinatra!!

The good old 100,000 watts web site says - KTRO-FM flips from talk to regional Mexican.

"Regional Mexican" is the generic format name. It's used on most spanish music station listings in Arbitron surveys.

Here in Seattle Tacoma La Gran D is 99.3 very popular in the area.La Magia on 1210 now has to ladies on here locally from 5am to10 m-f. Radio Sol has EL Cucuy The BOOGIEMAN from 4am to 11am, why til 11 for a morning show?, live from LA. He is on Saturdays 5am -10. I don't care for his style but a lot of people do. I recall reading about him in The New yorker the network he is on is ABC. Question for Alfredo.. Do you like the contemporary Christian music in Spanish? I see a music package advertised on Univision. Lastly and this my own observation I think the Latino population doesn't really care if the station is am or fm if they get music and info that matters to them thats all they care about.I think radio and the like can serve large ethnic populations well. Im sure glad I didn't fall asleep in Spanish class. LOL

Yahoo picks up KTRO Press Release:

http://biz.yahoo.com/bw/070328/20070328006180.html?.v=1

The Oregonian:

http://blog.oregonlive.com/breakingnews/2007/03/portland_gets_its_first_spanis.h tml

The way 93.1's audio is sounding, I wouldn't be suprised if the programming was being streamed through the internet (to the Portland studio) at a rather low bit-rate.

I am inclined to agree that success of Spanish Sports is independent of music formats. Responding to another poster: People who I perceive to be experts in the field have said that given the availability of an FM, hispanics are just as likely as the general population to switch from AM.

"given the availability of an FM, hispanics are just as likely as the general population to switch from AM."
Only if they want to listen to it or hear it. If they prefer the music on 1520 over the music on 93.1, they will stay on AM.

If they like something and it is offered only on AM that is where they will get it.
Yes, if you have the same thing on AM and FM, they will probably go to the FM.
I am not going to tune in to 95.5 Jammin just because it is on FM if I don't like the music. If what I like is only on AM, that is where I'll go.

Way back in the 60's, When I got my first color television when they only had color on part of the day, I would watch anything just because it was in color. Particularly cartoons. They had the best color. Now, I don't watch television unless I am paid to watch it.

The unfortunate thing is; 93.1's audio isn't providing the full FM experience.

Just my opinion, but it sounds as if something in the audio chain is out of phase. The signal has an extra wide sound in stereo, and when summed to mono, it decreases in gain significantly. This (to my ear at least) would indicate some sort of reverse polarity somewhere in the STL. I doubt it's the source material, since it all sounds this way.

Yesterday, I noted at home that it I flip to mono, some of the bass goes away. I think that to get an idea of what is going on here, an X-Y oscilloscope display of the left and right channels as well as some careful headphone listening are in order.

Yes, I hope the engineering staff is looking into this.

has anyone bothered letting the engineering staff that they are hearing this or are you all content to complain on a message board that they probably dont check..LOL

"Just my opinion, but it sounds as if something in the audio chain is out of phase. The signal has an extra wide sound in stereo, and when summed to mono, it decreases in gain significantly. This (to my ear at least) would indicate some sort of reverse polarity somewhere in the STL. I doubt it's the source material, since it all sounds this way."

Thank you Chaplain--that was exatcly the wording I couldn't think of last night when writing my above reception report--the "audio chain out of phase". This is likely why it sounds so muddy listening to the mono baseband.

I was listening for a while last night on my '91 Panasonic Technics SA-GX303, using the Dolby Surround track, and it almost sounds like it is in a tunnel underwater on the rear speakers.

(I have experimented with this kind of stuff quite a bit in the past on my computer with Sound Forge and Creative Wave, then recording it to CD.)

Like I mentioned it sounds fine in the truck but is rather uncomfortable to listen to on headphones (I think.)

I am at home, doing the tests that I described earlier. The best conclusion that I can reach is that the delay encountered by the left and right channels is not equal. I can't tell whether this is intentional or not.

My experiment was as follows: Connect the left output of the tuner to the vertical input on an oscilloscope and the right to the horizontal input. With this setup, L+R audio is represented as a line segment with a positive slope on the scope display and L-R is a line segment with a negative slope. Listen through headphones. Try putting the receiver into stereo and mono, listening closely. Also use the scope in normal mode to look at the waveforms.

Here are my observations: (1) There is TOO MUCH L-R. Most stations playing music create a football-shaped pattern, tilted in the direction of L+R. El Rey creates a blob shaped pattern. (2) Virtually all music produced today puts the bass instruments in the center of the mix (L+R only); on El Rey, the out of phase bass notes are clearly evident as loops and circles on the scope display. (3) Switching the tuner to mono produces a distinctive "flanging" sound in lead vocals (which are typically mixed in the center of the soundstage). Some of the bass also gets cancelled out--both sonically and on a normal waveform display.

These weird phasing effects are why, when listening in a moving vehicle, the action of the high-blend circuitry is so noticeable. It is probably also why surround sound systems get confused (I haven't listened to this station in surround because I don't have surround sound).

What is the market value for KTRO FM? It has a weak signal but its located in Portland. I guess its $5 million.

Salem spent more than that to do the move in...

Actually Alfredo, it doesn't sound as weird in my truck, given I am in range of a clear signal and the stereo subcarrier can come in good, as it does listening on my stereos at home, or on a portable with headphones. Maybe it is just how I have my speaker/radio setup in the truck configured, because in there it sounds like any other stereo FM I have listened to. (Weird.)

I don't have a "hardware oscilloscope", do you know of a computer programme, preferrably freeware, I can download that can do this function, for example through the line-in of my sound card? I don't mean using the waveform display of a recording programme, although I suppose that could be used as a very crude form of an oscilloscope.....I mean a "real time" system running through my Sound Blaster's line-in port. Do you know, just per chance?

My guess is that they still have their audio processing set up for talk radio.

That's what it sure sounds like to me.

DD said>>>
What is the market value for KTRO FM? It has a weak signal but its located in Portland. I guess its $5 million.

Now that it's going to be a ratings BONANZA with Spanish I would guess more around 15 million.

Has anyone contacted KTRO's engineering department?

The value is about $5m-$7m but they will want something between $18-$25, they are nuts to think its worth that.

Why don't they have Eugene's KKNU moved to 93.5? This would clear the way for 93.1 to grab 100,000 watts!

they are shopping it around for 27m...CC passed

KKNU recently moved from 93.1 to 93.3 to make way.

To put the issue of the value of the license into perspective, Salem paid $35.8 million for the license for KFIS. I believe that originally, the ERP was 1600 watts.

In today's ownership climate, do the ratings of a station really make that much of a difference to the sales price? I could be wrong, but it seems that the big price tags are just for the right to broadcast, rather than for any potential future revenues made off of a successful format.

Economics 101 Supply and Demand. I would in some cases look at radio stations like the price of homes on the west coast. Is a $500,000 really worth $500,000. If you look at them...no. But the demand and the economic climate raises the price. I know I am over simplifing the situation. If someone pays $25m for 93.1 it won't make much economical sense if they keep it Spanish if you want to do better that 8x-10x billing. The market is approximately $128m rev market. Then you look at the percentage of the Hispanic business and spending $25m may not make sense in Portland. Unless you have that station and take 90% of Hispanic revs. Lets face it Portland is still a young market when your talking about Hispanic radio market, as far as the acceptance by the business community. Its at least 10 years behind when you compare it to other more "mature" markets. To answer Alredo's question, take a look at SBS when they bought the LA station KXOL they have for $250m. They figured that if they have 2 share and a power ratio of 1.3 typical for Regional Mexican, they should be billing $26m annually and that would make the purchase a 10x billing. (It was broadcasting religious programming prior to purchase) Now its a different format now but at a 1 to 1 ratio its still $27m. What Salem is probably hoping for is someone will think that 8x-10x billing will be ok for someone paying that $25m-$27m. Lets look at Bustos. They have paid close to $9m in Portland for its AMs does it think that an additional $25m expenditure is worth it? $34m in Portland for Hispanic? Of course if you look at how long they have been in business as Bustos media and they might do it since they will likely sell in another 2 years. (Similar time frame as Z-Spanish his previous company, of course that is another story for another thread)

Back to 93.1 it will depend on someone believing Portland is worth that ratio for Spanish. If I had the dough, I might actually go for it. Then again if I had $25m to buy a station I would go buy a beach house in the Yucatan and leave radio to you guys and relax with a margarita on the beach........

salem is going to rake in the money with this. doesn't really matter what the ratings will be. i am surprised that none of the other media companies in town beat them to this

Almost every major national advertiser has a separate "Hispanic" advertising budget that never gets swept into the anglo pool. And radio advertising to Hispanics is much easier and economical. Cutting separate Spanish language TV spots may be prohibitive, since there are so many regional/national dialects of Spanish within the US.

Where is 93.1's website? Where is their live stream?

They might be waiting for the "call" change to take effect.