I've been hearing an ad on KPOJ that I thought I would never hear on a progressive station - Mark Hemstreet and Shilo Inns. He is arguably one of the most conservative people around these parts. Does this surprise anyone else that he would place his ads on KPOJ?

.

For a while conservative talk host Glenn Beck was plugging his new CNN tv show on KPOJ. It could have something to do with KPOJ being co-owned along with KEX by Clear Channel. Maybe it helps sell something if they sell ads like these on several stations.

Andrew

I am not surprised. I've heard commercials that sound demographically and psychographically out of place before. For instance, K103 once played a commercial featuring Bill O'Reilly. When I lived in Austin, KLBJ-AM, a talk radio station featuring Dr. Laura and Rush Limbaugh repeatedly ran a commercial for either a shampoo or tampons that was obviously targetted at young women. I have also heard image ads by unions played on talk radio stations with very conservative leaning hosts. In many of these cases, it is possible that the agency buying the ads got some kind of a deal by buying spots on multiple stations in the cluster.

There used to be a time when radio stations had rules about what kinds of commercials they would accept--for instance classical KPFM would not play singing commercials; easy listening stations would not play commercials incompatible with the format. It seems that today, with the possible exception of Christian radio stations, virtually nobody turns commercials down because of content or style.

can you say "TRADE"

when I listen to Bernie Ward on God Talk the comercials or rather most of them are the same ones run on other shows there. Since God Talk is once a week 6-9am Sun,do you think KGO could run ads with less hard sell in your face approach? Bernie has some thoughtful topics and insight each week. I Think years ago when KGO had Clergy on the Line 8-10PM kgo didn't run any ads.Does God care?

Dollars are dollars right?

I'll bet a significant number of people, who self-identify as conservative, are more than willing to listen to at least the Ed Schultz show.

I believe Shiolo does nuthin but trade.

There are still dollars in that, BTW.

I could be wrong, but don't the clusters nowadays sell ads for the whole cluster, not a specific station? So Mark could have bought/traded for x spots played anywhere/anytime, and ended up filling air on KPOJ because that's where the opening was?

True ,
Shilo does all trade out

You can buy for a specific station, however the rates are substancially higher than if you buy a cluster package.

The big three do this across the country. However before the Republican Congress came around in the 90's this used to be known as a "tying" arrangement which are illegal.

But I guess Bush and his buddies have so screwed up the Justice Department, there is not enough staff to stop this activity.

So radio stations we have both the "Tying" arrangements that are illegal and payola that is illegal, can you tell me what other laws that used to be inforced 25 years ago that your not following?

mark hemstreet is a lowlife two-faced piece of crap..........would not pay for a spot if his life depended on it......(or his taxes)

it is ridiculous for any station to take room script, then distribute it to the sales team to give to their clients as a "perk" for advertising.

first of all, it brands your station as desperate. if you can't sell spots you are not fooling anyone trying to sound as if you do. there is no difference with filling the unsold inventory with shilo spots or PSA's and promos. it shows the advertising community just how weak you are and how ripe you are for grinding....

second you are stooping to the level of a two-faced piece of crap, mark hemstreet, who thinks so low of the audience radio will deliver that it is not worthy of paying cash to reach.

if you are stupid enough to stay in his overpriced glorified motel six, see how willing he is to let you stay there on some sort of trade....

Even though we do not agree on political issues, Mark & I have been good friends for over 35 yrs.
I could fill blog pages with the good things Mark has done for kids-abused moms-vets-etc etc.
He is a very mis-understood guy.

Lest we forget K103 in the 80's when the George Johns brothers ran fake commercials just to impress people."Rolls Royce, fine tuned with a stethescope" comes to mind...sheesh!

"Portland's Class FM."

George Johns' latest format is "Jill-FM," a softer, female-targeted version of "Jack."

First of regardless of trade or cash. Libs and Conservatives travel and use motels. Why wouldn't he want to reach the possible market of clientele. The color they spend is Green, regardless of political affiliation.