From Arbitron.
KDUK took a huge hit....



#150 Eugene-Springfield, OR
Updated 1/24/2007
Fall 06
ARBITRON Quarterly Report
12+ Mon-Sun, 6a-12mid
Pop: 290,900
Black: 0 (0%) Hispanic: 0 (0%) Asian: 0 (0%)
Station Format Own S 05 Fa 05 S 06 Fa 06
KKNUCountry McKenzie River 10.8 13.5 9.0 9.8
KMGE AC McKenzie River 3.6 5.9 4.5 6.5
KODZ Oldies Clear Channel 5.1 7.0 5.1 6.5
KDUK Top 40 Clear Channel 7.8 6.2 9.3 5.7
KEUG Adult McKenzie River 6.9 3.5 5.1 5.4
KNRQ Active Rock Cumulus 4.2 5.1 3.7 5.4
KPNW-A N/T Clear Channel 7.8 6.2 5.4 5.4
KUGN-A News Cumulus 4.5 6.7 3.7 5.2
KUJZ Country Cumulus 3.6 1.6 2.0 4.1
KZEL Classic Rock Cumulus 3.3 2.2 7.1 4.1
KXOR-A Reg. Mex Churchill 1.5 0.5 3.1 3.3
KFLY Rock Clear Channel 5.1 6.2 5.6 3.0
KOPT-A Talk Churchill 0.9 2.4 3.4 1.9
KKNX-A Oldies Williamette 0.9 0.8 0.8 1.6
KEHK Hot AC Cumulus 2.7 2.4 2.0 1.4
KSCR-A Sports Cumulus 0.6 1.9 1.1 1.4
KHPE Christian Extra Mile -- -- 0.6 1.1
KORE-A Christ Sup Christian -- -- 1.7 1.1

Clear Channel, (atleast the name of the cluster for now,) took multiple hits. KDUK down. KFLY worst numbers in awhile. KPNW has been down for a few books now. KODZ hanging in, but the xmas battle skews these numbers every year. McKenzie, despite the new country competition, comes out looking the best. Although, nice KNRQ book for Cumulus. Star...something's gotta change there...extremely weak book, perhaps their worst ever.

I can't believe that 101.5 KFLY lost nearly two thirds of it's audience. Looks like another Arbitron fluke.

Like I've been saying all along, Cumulus made a huge mistake by taking 102.3 (KEHK) in an AC direction. This market needs a current-based Hot AC/Adult CHR. Looking at these numbers, I wouldn't be surprised if Cumulus blows up "Star", and moves "The Moose" to 102.3. This would leave room for an Adult CHR/Hot AC format on 95.3.

I agree expert!!! Looks like DPM took your advise and everyone elses too. Jammin is on and getting great reviews on the street.
If the Moose wants to compete with MRB they must move up the dial! or tweak the format even further. I hear so many of the same crossover songs on both Magic and New Country that it makes me wonder why there are two PD's, They play each other music, one does great and the other sucks. To bad for Jeff who is now doing mornings at KMGE after losing the great talent they once had. Clarke Moore deserves a raise!!!! Good news for Barret, Fox and Berry who have carried KKNU since they were hired cause it sure isn't the programming anymore. Thank goodness BOB is sent to them already formatted on CD or Jeff would screw that up. Interesting book however isn't it? Star takes a hit (with former MRB players) at the front. Robo not any better than Buckhead who is now looking for someone the save the sinking ship in Portland. Appearently Barry plays better with adults the he did with kids. Al and the boys stayed with the course at NRQ and did OK. I just love this radio don't you guys?

KRVM-FM has applied to change from a Class A to C2 with 22.5kw @ 226 meters HAAT.

well lookie there, an oldies station at #2.
Hmm, what is the matter with pdx?

KODZ is not a true oldies station anymore. The format is based heavily on 1970s AC/Top 40 crossovers and sounds more like a typical AC station than an oldies station.

I think Star's biggest problem is they are tweaking the format just enough to blow off some listeners, but not enough change and accompanying promotion to attract a new audience. A true young skewing Hot AC would be one nice option.

I expected KZEL to drop after the stunt during the last book, but even so, the latest book is disappointing. It's still not nearly as bad as the last few books prior to the stunt.

"KODZ is not a true oldies station anymore"

True, and the Xmas music skews the numbers in the fall book. The only book that really represents the KODZ/KMGE battle is Spring.

While nice numbers, this book only proves that Johnny Mathis "It's beginning to look a lot like Christmas" works on both.

Yes, 91.9 KRVM-FM is hoping to upgrade to a C2, while moving 92.1 KMKR from Oakridge to Canyonville.

In other news, Cumulus could be selling off 97.9 KNRQ, if the move to Portland is approved. This could send KNRQ's format back to 95.3...or 102.3.

Of course, Churchill's Spanish Sports, 1450 KLZS didn't show up in the book.

Next question: Will KZEL move up here to 96.3? West Linn doesn't have a station.

Spanish Sports, 1450 KLZS didn't show up in the book.

Not much market for radio bull fighting and cock fights........

:-)

Nothing like a derogatory stereotype to rile things up........

Just having a little fun

Sort of odd how so many stations lost listeners but very few gained them and nobody (12+) seems to have gained as much as was lost.

Forgive me...is there something in the works for 97.9 to move north?

Any thoughts on what's up (or down) with KOPT? I would have thought prog talk would work as well in Eugene as in Portland, if not better. The last time I heard them I was impressed that Churchill was doing so much local programming.

Keep in mind m/f 12+ m-s are pure glamour shots. Does anyone have the 6-10a morning shows 18-34 and 25-54?

I would love to see KEHKs Bob & Sheri numbers. They have just 3 or 4 small town west coast affiliates with a core audience located in the southeast. The topics are relatable to any location but it sounds just like an audio version of Oprah. I think a new fresh jingle package, dumping that heavily EQed liner guy (the voice sounds very dated and the content...'the best/most variety of music' is pure clutter) and make the play list more hot AC would be a huge boost.

Make KEHK a FUN station to listen to. Notice how most of the liners on Bob at least keep your attention until they get stale? Bob is the funniest jockless station in town. Then add a live local music driven morning show.....

How about a show that delivers wit and humor in 10 seconds instead of a 3-minute bit? A show without the traditional clutter. You can say over a song intro..... "It’s 65 going up to 93 sunny and hot today".... in less than 3 seconds and that is all this target demo needs. And when you can't fit a bit over a song intro it's not difficult to loop a song intro instead of going to a cheesy music bed that interrupts your music flow right? The idea is to keep the music flowing with as little interruption as possible, get in and out of the stop sets before KDUK, KEUG, and know when and how to give the time of day.

PD's of small market live morning drive stations need to discover, mentor, and develop cheerleaders of music...not 'funny morning shows'. Teams that are focused on the music while adding a bit of local topical entertainment. Oh, and yes I believe you can find or develop this talent without too high of employee overhead.

The FCC recently changed its rules, enabling a station to move hundreds of miles by filing a "minor" modification. With this in mind, KNRQ applied to move from Eugene to Tualatin. See the "Towers & Such" thread for more details.

Heard a live female on KZEL last night...

The female on KZEL evenings (I think her name is Emma)... is she live or voice tracked?

To Randy In Eugene...
I'm not surprised about KZEL's numbers. Their "new" format has gradually evolved back to more of a traditional "classic rock" format with a few of the newer artists thrown in. Yes, the music is better than it was, but as long as they continue with on-air "talents" like Mark Raney and Cyd, they will never realize their potential.

Is it any surprise that 94.9/100.5 KDPM "Suck-cess" was nowhere to be seen, once again?

The new "94-9 Jamz" should see at least a 1 share, 12+.

The evolution continues. I would not count 94.9 out, but they will need to hire some people who understand the format to succeed.

Eugene is becoming more competitive and with a new owner for CC, who knows what will happen next? I think the next two years will bring on a good country battle, a couple of format changes, (my guess Star a prime candidate), and/or frequency changes to maximize return on investment. The Eugene radio market will probably look totally different in January 2009.
Just an educated guess.

I think Redford that is very good observation.
"The Moose" should be moved to 102.3...Hot AC moved to the 95.3 signal. The only way "The Moose can compete is by moving. The have proved they can make a go of it by moving up over 2 shares in this book. Keep up the momentum. Someone should take note.

94-9 as of recent has been sounding very good...very tight rotation on the rhythmic "pop" hits currently...the Playhouse in the morning and Eric B. in afternoons are a good fit...they are definately in an evolution stage...I wouldn't be so quick to count them out.

Ummm , Downtown sorry to tell you but unless the get a power boost its not going to do anything

Unless the FCC makes more changes to the rules, 94.9 K235BF is stuck at 99 watts. (As weak as 94.9 is, it sure beats 100.5's multipath nightmare.)

The Playhouse morning show sounds like a good fit for "94-9 Jamz", and the afternoon jock/PD sounds like someone with a high level of experience. If they can find qualified personalities for mid-days and nights, while doing promotions/advertising, they'll certainly show up in the book. If "Jamz" continues to evolve in the right direction, I believe that the 99 watt signal could possibly reach above a 2 share, 12+.

They'll probably end up moving to Blanton by changing their community of license to something in the immediate vacinity of Eugene.

94.9 K235BF is on Blanton Heights and is licensed to Eugene. 100.5 KDPM can't move any closer to Eugene, due to 89.7 KLCC.

There's a ton of RF at Blanton! Why not add some more.

I get a headache if I'm up there too long. Same thing happens at Mt. Scott.

To Microphone:

"The female on KZEL evenings (I think her name is Emma)... is she live or voice tracked?"

Yes, her name is Emma, and yes, She's voice tracked.

She sounded very "live". interesting

Emma is live in studio on the KUGN morning show with Jerry Allen and Al Klein doing things like entertainment news and reading the weather forecast occasionally.

94-9 as of recent has been sounding very good...

But, where's all the Notorious BIG, Tupac, Pussy Cat Dolls and such? KDUK plays these artists while 94.9 does not. 94.9 sounds like another example of a station programmed by an out of market consultant who has no knowledge of the local radio landscape in Eugene. Those of us working in the Clear Channel building aren't worried about 94.9 taking listeners away from KDUK. 94.9 isn't living up to it's potential.

I still say 94-9 Jamz is sounding good with or without the same 1-2 burnt to death old skool songs by Tupac, Notorious BIG that KDUK seems to play all the time...Jamz is new and sounds like they are sticking to a tight playlist..quite normal for a new station....wish they would increase their power.

KDUK lost 56% of its 18-34 share. And thats without 94-9.....

I thought Emma was on with Vinnie & Icky. Is there another Emma in the building now?

I just heard David Lee Roth "Just A Gigalo" on Star 102.3, Now we no why they aint gettin any numbers. That is a dog of a song anyway

Those burnt out old school songs test well, and 94.9 should be playing them if they want to take listeners away from KDUK. Instead, 94.9 plays some weird songs by rappers I've never even heard of before.

TLC- "Baby, Baby, Baby" at 6:45 pm on a weeknight on KDUK is going to get you ratings??

FYI...that song still tests somewhat well with many 22-30 year old females, as well as 12-24 year old females, especially in a medium size non-urban markets without a direct format competitor. It saw airplay on Mainstream Top 40 stations last week in Flint, Boise, Oklahoma City, and Indianapolis. Other format cities included Hartford, Seattle, Phoenix and even in Portland two weeks ago on Jammin.

Eugeneradiogirl:

I just heard a 2Pac classic on "94-9 Jamz", which suggests that they are evolving and improving. "Jamz" will need to throw these older hits in, to successfully compete with KDUK.

Dexter:

You are correct. 90's Rhythmic hits are testing quite well, all over the country. This is why stations like KDUK are throwing them in, and seeing good ratings.

RE: The lovely, talented and up and coming Emma, the one and the same and only: All of us Cumuloids here in the Emerald Empire of Granola are battling for her charms, skills and services on the radio waves.

Emma is fairly new to the biz, has a helluva lot of potential, but already is right in there, contributing a lot with her segments on the Vinnie and Icky laff-a-thon (congrats on your ratings, boys, seriously -- good goin'). . .on the Al Klein showcase on The Star. . .with legendary Quackster Jerry Allen on KUGN
. . .AND voicing evenings on my current, main hang-out, KZEL. She really adds a much-needed, younger, feminine touch to our little broadcasting endeavor; I, for one, really applaud and appreciate her contributions to KZEL. (I know what you're thinking but wait a minute -- I'm old enough to be her dad
. . .with change. Damn it.)

Just hope she isn't spreading herself too thin.

Oh great, I've been replaced.

Oh well, I'm off to stalk ChickenJuggler.

Toodles,

Mrs. Who?

(Mrs. Green with envy)

Hey Jeff,
Emma spreading herself too thin? Cumulus wouldn't have it any other way:-P

Speaking of Cumulus....is Robin Mitchell still there ? I have not heard him on the air lately.

He's kinda, sorta one of our "consultants". . .was in just the other day.

But he is no longer OM, nor is he "Moosing" it.

I like him, respect him and miss his daily presence and the wisdom and gravitas (the what?) that he has to offer.

OK...so who is in charge of "The Moose" So that probably means that they will not be moving it anytime soon to compete with New Country 93

Why, it runs itself, of course. "Set it, and forget it."

No, two of the other PDs in the cluster co-handle it; it's a group effort (with a lot of "help" from Atlanta).

I'm not privy to any other knowledge, and even if I were. . .

102.3 should be changing soon...

I have a feeling "a lot of help from Atlanta" means local "PDs" can't do a thing without approval. (?)

Yo...Jeffery....Why ?...Why not ? If they want "The Moose" to compete with NC 93 they are going to have to so something and NOT just let it as you say "Set it and forget it"

John Tesh is coming to Star 102.3...but how about a new format?

Tesh works best on mainstream AC's. Star has not been a mainstream AC. Hmmm...

Teah sounds VERY out of place. What are they thinking ? Must not have been a local choice.

Star 102.3 received a 1.4 (12+) in the last book, and Cumulus is doing nothing to fix the problem.

Can you believe, they still haven't added Daughtry "It's Not Over"? More proof that Cumulus is asleep on the job...

Regarding the addition of Tesh, either there is a major change or relaunch coming, or maybe they are just playing the game of keeping the competition from getting Tesh.

They can tweak all the want but each minor adjustment will only drive away another small chunk of audience without bringing in any new listeners, which is what appears to be happening if KEHK's 12+ numbers are any indicator.

If I were elected King for a day of KEHK I would seriously consider a flip to something similar to NYC's new "Fresh FM," '90s and current-based AC. The tempo is similar to what Hot AC was in the '80s/'90s but with updated music.

There is not much "Contemporary" left on most "Adult Contemporary" stations these days (K-103, KMGE) and it would seem like a more current/recurrent approach would keep AC from going the way of oldies radio.

alot of help from Atlanta......

Which is completely in touch with the local market.

I still think corp should set overall policy then get local people to handle the local market. Who would be more in touch?

Yes I know, their money they can do what they want. End of discussion.

Now excuse me I have to go work on developing a younger feminine touch. If the radio thing doesn't work out I want to be ready for the next Pussy Cat Dolls tryout.......

Not all is what it seems.

So are you still around Star 102.3 Matt ? I still can't believe they put John Tesh on in your spot.

Yep. Still doing the thing....

what shift ?

The mainsteam AC music that's being played during the John Tesh radio show, does not fit Star 102.3's Bright AC format. John Tesh offers a Hot AC version, so why isn't Star 102.3 using it?

Who knows what is going on at Cumulus-Eugene...

Tesh doesn't offer a hot-ac version, but does offer a voice-tracked version that allows stations to run their own music with his tracks.

If Star is not doing this, then who knows...maybe they just don't have the staff or energy to put it together, or they are going to shift to mainstream.

I've given up trying to guess with that company.

I just hope they don't do anything to soon or it may take numbers away from HARRY POTTER the book and the movie come out in July. Not all is as it seems. Now pay attention class!!!

Huh? It's late, and I'm pretty sure I'm not hallucinating...what the "____" are you saying???

Perhaps connected, maybe not, but is Star perhaps going on a diet and will end up "Lite"? There IS a hole there...please note this post if I am right.

Thanks for the clarification on the John Tesh situation for Hot AC stations. Yes, Cumulus probably isn't willing to put out the effort to run the John Tesh voice-tracks. At this point, they might as well shift the rest of their programming to better match their evening format.

Awhile back I think I remember someone posting a question on when KUGN lost its NBC affiliation. Ran into this information last night in the "Behind The Mike" column dated November 15, 1977: NBC has dropped KUGN for KPNW. Follow-up column November 22, 1977 KUGN will affiliate with CBS on December 5, 1977. KUGN said it didn't like NBC's spot load and was thinking about dropping it anyway. KUGN also said CBS does a Stronger Newscast.

Longtime NBC Radio News anchor, Donn Doak was originally from Eugene.

KPNW didn't stick with NBC very long before being lured away to ABC and Paul Harvey. KUGN stayed with CBS until recently (as usual, I don't keep track of dates) when ABC and Paul Harvey became available again.

I wonder if Harvey will sign another 10 year contract with ABC in 2011 at age 93? Now that Clear Channel is selling KPNW, maybe they will get him back sometime before he turns 100. Will network radio, as we know it, cease to exist the day Harvey passes?

That's a day I don't even want to think about!

Paul Harvey is the main reason to listen to KEX.

I've heard KEX ratings really spike at Noon.

I thought I heard that Paul Harvey is being replaced by former Sen. Fred Thompson. If Thompson runs for President, who knows who will take his spot. Good-day!

Thompson is Harvey's main fill in guy these days plus does a feature or two for ABC

In the 60's and early 70's I only tuned to KWJJ for Paul Harvey. That was my introduction to the great KWJJ voice of Sammy Taylor. Man that guy was smooth!

I like Fred Thompson as the fill in guy for Paul Harvey. He has an interesting way of delivering the news, also. Plus, something about that voice. I also prefer him to the other fill-in guy, Gil Gross, I believe his name is. Nobody delivers the news like Paul Harvey, though. He has a definite style of delivery.

I don't care what is on the radio at 12:10. It may be my most favorite tune of all time, but I'm heading over to 1190 for Paul Harvey. I hear he still prepares all his own material and still uses a regular typewriter in the same small plain studio in Chicago he has used for years.

Kinda like Pat Wilkins was over at KATU. Long after everyone had switched to tape, he still preferred using film for his stories.

Did anyone happen to notice an application for Junction City on 960 for a 6/4 tower array at 50/20kw?

Daytime coverage is mostly figure-8 east west away from Eugene...night time is due west...don't know how strong a signal this new app for Junction City would do for Eugene/Springfield...maybe the extra power it would cover ok...lots of just a transmitter being a heater to me.

Just a thought but if you send all of your signal toward 2 mountain ranges and sap your power, doesn't the signal have to go somewhere and if it can't go in either direction, might it not be artificially boosted up and down the valley enough to cover Eugene?