Huge K103 book...xmas music help?

Charlie...not so good.

XMAS always generates big numbers

K103 did a 10.1 share in December......Jingle All the way to the Bank!

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Market Name: Market Rank:

Portland, OR (#23)

12+ Population: 2,001,600 Updated: Jan 19, 2007
Surveyed: Continuous Next Update: May 07, 2007
Ethnic Comp: Black: N/A
Hispanic: N/A

Click on any of the headers below to sort by its field - Station, Group Owner, Format, etc.
Station Group Owner Format Fa'05 Wi'06 Sp'06 Su'06 Fa'06
KKCW-FM Clear Channel AC 7.0 5.3 4.6 4.6 7.8
KWJJ-FM Entercom Country 4.4 4.7 5.4 5.0 5.8
KUPL-FM CBS Radio Country 4.1 4.8 6.6 4.4 5.6
KEX-AM Clear Channel News/Talk 5.1 5.0 5.2 4.9 4.5
KGON-FM Entercom Classic Rock 3.4 2.9 4.1 4.1 3.7
KPOJ-AM Clear Channel Talk 4.1 4.1 3.5 2.8 3.7
KKRZ-FM Clear Channel CHR/Pop 3.3 3.8 3.5 4.1 3.4
KXJM-FM Rose City Radio Corp. CHR/Rhythmic 3.1 3.8 3.3 3.5 3.4
KXL-AM Rose City Radio Corp. News/Talk 3.5 3.7 3.9 4.2 3.4
KLTH-FM CBS Radio Classic Hits 3.1 3.3 3.8 2.9 3.3
KFIS-FM Salem Christian AC 3.1 1.9 2.4 1.7 3.0
KINK-FM CBS Radio Triple A 3.5 4.3 3.9 3.1 3.0
KRSK-FM Entercom Hot AC 3.3 3.0 3.1 3.5 2.7
KGDD-AM Bustos Media Regional Mexican 2.2 1.9 3.3 3.0 2.4
KUFO-FM CBS Radio Rock 4.2 2.9 3.3 2.6 2.3
KYCH-FM Entercom Adult Hits 4.3 3.2 3.5 3.6 2.3
KNRK-FM Entercom Alternative 2.5 2.8 3.1 2.7 2.1
KFXX-AM Entercom Sports 1.9 2.6 1.5 2.1 2.0
KPAM-AM Pamplin News/Talk 1.7 1.8 1.5 1.3 1.9
KVMX-FM CBS Radio Rhythmic AC 2.1 1.8 1.6 0.9 1.7
KIJZ-FM Clear Channel Smooth Jazz 2.2 2.2 2.4 2.6 1.6
KKAD-AM Pamplin Adult Standards 1.1 1.3 0.9 1.3 1.6
KPDQ-FM Salem Christian Talk 1.1 1.0 0.9 0.9 1.5
KKSN-AM Entercom Talk 0.9 1.5 1.3 1.2 1.0
KWBY-AM Coss, Donald Regional Mexican 1.6 0.9 0.7 1.3 0.9
KTRO-FM Salem Talk 0.0 0.0 0.6 0.6 0.7
KXPD-AM Educational Media Foundation Regional Mexican 0.0 0.0 0.0 0.0 0.7
KWIP-AM Jupiter Regional Mexican 0.8 0.6 0.6 0.5 0.5

I guess that answers the question why stations are doing this more and more.

Sorry, Charlie...too early to see any moving at movin'. So I guess we will move on.

To all Movin detractors first of all it may not be targeting you anyway....I say that since there have been about 300 entries on the format so make mine 301. It actually has grown in the three months of the book. December was a 2.1 showing.....But that doesn't I like the format either.....

It seems every station is droping. Are people listening to radio less and less?? why such huge drops in most stations?

A 2.1 for Movin in the december book??? THATS AWFUL!! Some of your best numbers should be right when you flip the format because the station is new and people are checking them out.
While the numbers may have gone up slightly that is still bad news for movin.

Flash in the pan format.

Blow up Movin 1075 Now!! Im not trying to hate on that station, Im just being realistic. That station has Zero growth potential for many different reason. They don't play new music, Which will hurt them in the long run, because the older music is not strong enough to keep the format alive. No offense, but old Britney Spears songs won't keep a station running for very long. After a while people will want to hear some "substance" in their music and artists like JLO and Britney spears can only go so far. This is Worse than the all 80's format!! At least with the 80's format the station had pretty solid numbers for a while and eventually died off. Another thing is that the variety of music on MOVIN is poor. Its worse than Top 40, at least with Top 40 new music comes in and replaces the older songs. Tone Loc, Young MC, must test well because they are played NON stop at Movin. They will completely burn those songs out and NOBODY will be listening. That station NEEDS to play new music if they want any chance of getting any reaL numbers! They get the new music at least six months later than most stations. Movins SHOULD be playing the new Nelly Furtado song right now called "say it right". But no, they won't be playing it for another 6 months. Ridiculous if you ask me. But instead of keeping up on whats currently hot in the clubs ect. around portland, you will continue to hear Tone Loc "funky Cole Madina every 10 minutes.

Where's KCMD, the station that carries the popular "Rick Emerson Show" and also Tom Leykis ?

I'm sure that "Movin" will continue to add more currents, while movin' away from the novelty songs.

They get the songs way too late Radioxpert! By the time they play the song it has been out for so long that people are burnt out of hearing it. Movin has been out for 4 months they SHOULD have the music adjusted by now, but from the sounds of the station they don't. Hopefully they will figure it out because I think this station could work, but they sure are doing a poor job with it.

KCMD is on 970.

Outside of Seattle, the "Movin" format is seeing a poor showing in the fall book, from coast to coast. I agree, a few more currents should've been added by now. "Movin" also needs to get personalies on the air in every daypart. I'm surprised, a format that was so "well researched" is only seeing 1 shares (12+), so far.

"Tone Loc "funky Cole Madina every 10 minutes."
I listened for an hour last Sunday and only heard it once and did not hear any Britney Spears or J.Lo.
Mid afternoon.

Isn't is strange that no station or cluster has put on a GREAT Jazz station in PDX? Everytime they make a go of it...Its "Kenny G crap all day.
KMHD eats their lunch 24/7. I would love to see a REAL Jazz station mixed with a touch of rat pack with DJ's that have a passion for the medium.

Let me say it again as I copy from another post I left this week that was addressed to one of the posters on this thread:

I'm curious about why you harp on Movin' so much...have you ever worked in radio?...have you ever programmed a radio station? Have you ever done any research into what works and doesn't work, what people's listening habits are, etc?

It's extremely clear to me that you don't like the radio station so why do you bother to listen and put negative comments on the board...we get it...you don't like it. Please be more positive.

I don't like Jammin' because I feel like some of the content isn't something I want my teenage children to listen to, yet you don't hear me whining about it. I use that only as an example because there are a number of stations where there are things that I don't like and there will continue to be. There also will continue to be new twists on old formats that a radio station will try to use to gain listeners. There is nothing wrong with that and I applaud them for trying something different even though I might not like the format.

MOVIN' is a new format filling a "niche" and it will never get huge numbers. But one book doesn't make or break a radio station and unless you have a firm grip on how to read the arbitron, you only make speculative opinions that can blow up in your face.

Perhaps we need to ask the question: Would you like a little cheese with your whine?

That's why every person who has programmed a new station in the country will tell you that it takes a year to see what a station will do.

This includes stations in large markets. It takes awhile to get air staff, it takes awhile to tweek the playlist. And it takes awhile for the station to build relationships with its core demo.

Also, since the station has only been on for 4 months, mayo...pray, tell me how you know that they don't get currents until everyone is sick of hearing them? 4 months isn't long enough to judge that. The core demo itself for that station hangs onto songs for awhile...so it takes longer for them to wear them out, meaning that the life of the station is most likely, at this point, shorter than the life of some of those current rhythmic songs.

numbers posted are 12 plus which mean very little. Wonder what females 18-34 24-34 look like. I bet big numbers in that dept. Can someone check please.

In a year, they will have a format change anyway. This one is not for the history books in long term formats. But I betcha they did very well in younger women demos.

I meant why isn't KCMD listed ?

Because Tom Leykis' voice is shot.
How come 910 is "talk" ?

Maybe the survey people are confused about which stations are being listened to.

#23 Portland
Fall 2006 Arbitron Quarterly Report (Updated: 01-19-07)
(12+ Population: 2,001,600) (Surveyed: Continously)

Station Win 06 Spr 06 Sum 06 Fall 06 Format Owner
KWJJ-FM 4.7 5.4 5.0 5.0 Country Entercom Inc.
KEX-AM 5.0 5.2 4.9 4.9 News/Talk Clear Channel Radio
KKCW-FM 5.3 4.6 4.6 4.6 AC Clear Channel Radio
KUPL-FM 4.8 6.6 4.4 4.4 Country CBS Radio
KXL-AM 3.7 3.9 4.2 4.2 News/Talk Rose City Radio Corp.
KGON-FM 2.9 4.1 4.1 4.1 Classic Rock Entercom Inc.
KKRZ-FM 3.8 3.5 4.1 4.1 CHR Clear Channel Radio
KYCH-FM 3.2 3.5 3.6 3.1 Variety Rock Entercom Inc.
KRSK-FM 3.0 3.1 3.5 3.5 Hot AC Entercom Inc.
KXJM-FM 3.8 3.3 3.5 3.5 Rhythmic CHR Rose City Radio Corp/Vulcan Ventures
KINK-FM 4.3 3.9 3.1 3.1 AAA CBS Radio
KGDD-AM 1.9 3.3 3.0 3.0 Mexican Bustos Media Holdings LLC
KLTH-FM 3.3 3.8 2.9 2.9 60's/70's CBS Radio
KPOJ-AM 4.1 3.5 2.8 2.8 Talk Clear Channel Radio
KNRK-FM 2.8 3.1 2.7 2.7 Alternative Entercom Inc.
KIJZ-FM 2.2 2.4 2.6 2.6 NAC/Jazz Clear Channel Radio
KUFO-FM 2.9 3.3 2.6 2.6 Active Rock CBS Radio
KFXX-AM 2.6 1.5 2.1 2.1 Sports Entercom Inc.
KFIS-FM 1.9 2.4 1.7 1.7 Christian AC Salem Communications
KKAD-AM 1.3 0.9 1.3 1.3 Nostalgia Pamplin Broadcasting
KPAM-AM 1.8 1.5 1.3 1.3 News/Talk Pamplin Broadcasting
KWBY-AM 0.9 0.7 1.3 1.3 Spanish Donald Coss
KKSN-AM 1.5 1.3 1.2 1.2 Oldies Entercom Inc.
KCMD-AM 0.6 0.7 1.0 1.0 Talk CBS Radio
KPDQ-FM 1.0 0.9 0.9 0.9 Religious Salem Communications
KVMX-FM 1.8 1.6 0.9 0.9 Rhythmic AC CBS Radio
KRKT-FM 0.6 N/A 0.6 0.6 Country Clear Channel Radio
KTRO-FM N/A 0.6 0.6 0.6 Talk Salem Communications
KWIP-AM 0.6 0.6 0.5 0.5 Spanish Jupiter Communications Inc.
KLOO-FM 0.4 N/A 0.4 0.4 Classic Rock Clear Channel Radio

Specious logic there, beano. Since these are "SHARES"... the total will always equal 100%!
You would have to look at the PURs (Persons Using Radio) numbers to see if the reported numbers of radio listeners had dropped. Market TSLs (Time Spent Listening) would tell you if those who were listening were spending more or less time with the medium.

Two stations were up more than one share (KUPL and KFIS) and one was up more than 3 shares (K103). Two stations were down more than a share (KYCH and KIJZ). Six stations were up a half-share to a share (KWJJ, KPOJ, KPAM, KMXV, KPDQ, KXPD) and Five were down a half-share to a share (KKRZ, KXL, KRSK, KGDD, KNRK). Our brains tend to have us see what we want to see. More stations were up a half share or more than went down a half share or more!

The shares printed in the post above total 75.8% for Fall06, 73.4% for Summer, and 77.6% for Fall05. Most of that fluctuation can be explained by PBS's numbers (which are included in the total, but not printed -- because commercial stations asked Arbitron NOT to.)

Stations not printed but included in the total include Public Radio and those with less than a .5 for R&R's reporting and .1 share for Arbitron's printed reports.

Starting Winter book, I do believe...the PBS numbers will be published...along with internet and satellite listening if I remember correctly.

Arbitron is supposed to begin releasing non-comm shares. I believe the spring book is the first. KIJZ may have lost significant audience to K103 over the holidays. There are very few commercial Jazz stations in all of America! I'm not surprised we don't have one.

Arbitron Advisory Council (representing commercial radio stations) threw a bit of a hissy at their Oct. meeting. Arbitron will now delay the publication of noncommercial radio stations' numbers until at least Spring 2007, but actually not until they figure out how to report internet and satellite ratings as well. And they have agreed to software options that will permit noncommercial, internet and sat. stations to be supressed in reports.

I posted during the last post. I wasn't trying to be contrary.

KPOJ's (Air America) ratings are UP, UP, UP and KXL's (Fox News) ratings are down, down, down.

That is the bottom line.

I'm not sure what it is like now, but about 20 years ago jazz ranked lower than MOR as a format nationally. Kind of sad when you think about it...jazz is supposed to be a true American original.

Am I missing something? Radioboy posted ratings that are each supposed to be from the Fall book for Portland 12+, but there are differences. For example, the first post showed K103 with a 7.8, but the second post showed 4.6. Charlie had a 2.3 in the first post, but 3.1 in the second.

The last one was from the summer book.

Why is it that Country pulls in such strong numbers? Also, the fall '06 ratings for both of the country stations differ on the two ratings surveys posted above. Is the data in the first one taken from a source other than Arbitron, or is there a typo?

The last report posting looks very strange... notice that with one exception (KYCH) the summer 06 and fall 06 numbers for each station are identical. What gives?

Lets face it, there was a Democratic liberal wave due to Bush & Co making a TOTAL mess of everything. KPOJ's numbers make total sense that they would sku big numbers...Just look at the end result of that election. People are sick of the lies & this horrible War. Hartman is great on that station.

Radioboy25, please clarify what the two lists are that you posted. Both are labeled as containing the current Fall '06 book as updated on 1-19-07, but the station rankings are different.

Radioboy25 will need to tune up the dail aways for some retrospective. At that point he might be able to explain the goofy charts that dont make sense.

With Charlies ratings declining my guess is they will be adding more talent to the station. People claim that they want to hear just music and no babble, but it always seems that the stations with strong air talent always do better in the ratings!! I think that an all music morning show with no dj's would TANK! It might start off stong but after a while people will tune into morning shows that have an actual show. From looking around at other Charlie/Jack stations around the country, it looks like most of them have added a morning show. Your station has no identity without air talent, or a morning show.
Just my 2 cents.

Quick question and NO I'm not hatin im just being completely honest. How come Movin 1075 is always playing commercials when I turn them on. For some reason every time when i turn them on it always goes to a commercial break??? Do they have more commercial breaks than charlie? While Movin is playing commercials, charlie is always playing music. Just curious. It seems to me like they have more commercial breaks per hour than charlie.

That's because the losers that listen don't mind!

Seriously, I've no idea as I don't listen to either one enough to comment. But, I've noted plenty of pimply faced gas station, 7-11 losers listening to MOVIN'. What's with that?

As a Portland native and recent visitor, I am not surprised that K103 was #1 due to Christmas music. Also, K103 has also added more upbeat songs to their AC playlist as well.

As for Movin 107.5, a 1.7 rating is not much but their ratings went up. If they add more recurrents and hire great talent, Movin's ratings will move up.

The big question I have is about Jammin' 95.5 ratings. Why are their ratings flat in the last four rating books? It seems that Z100 is doing a great job in maintaining their ratings.

"KPOJ's (Air America) ratings are UP, UP, UP and KXL's (Fox News) ratings are down, down, down.
That is the bottom line"..... No the bottom line is if its billing. Bet you dollar to donuts that KXL is billing a heck of alot more. regardless. and on the subject of NPR. I believe they are the #1 rated station in the market, though they are not shown during the regular posting. Last book the NPR station did a 6.2 share 12+

"KPOJ's (Air America) ratings are UP, UP, UP and KXL's (Fox News) ratings are down, down, down.
That is the bottom line"...REALLY?

Let's go up to the latest Arb and see what it said:
KPOJ-AM Clear Channel Talk 4.1 4.1 3.5 2.8 3.7
KXL-AM Rose City Radio Corp. News/Talk 3.5 3.7 3.9 4.2 3.4
KEX-AM Clear Channel News/Talk 5.1 5.0 5.2 4.9 4.5

Let's take a good hard look. Where does it show that KPOJ is UP, UP, UP and KXL is down, down, down. If you know how to read an Arbitron it looks to me that it's fairly consistent. There will always be upticks and downticks from book to book because of the way the diaries fall. To make such a statement is wrong and unfounded. KXL could also be trending downward due to Blazers? I don't know, but if you look at KEX which is also a conservative leaning station you notice that it's fairly consistent.

One book doesn't set the trend. It will be extremely interesting to see how KXL, KEX, and KPAM continue to do against KPOJ. Adding Thom Hartman and Heidi Tauber was smart and having Paul Pimentel as their producer is a plus as well. Only time will tell.

Radioboy25's post of 3:28 pm Friday are the correct Arbitron numbers 12+.

Radioboy25's post of 9:30 am Saturday are last summer's Arbitron numbers, mislabeled to look like Fall numbers.

Radioboy25 needs to observe the "rule of 3's"....
drink, smoke, post....pick 2!

KIJZ on its last chance?

I don't think so. They were trending up before the Fall book, at least in 12+. They'll probably wait at least another book.

Get rid of KIJZ it is donewith! Put a fork in it! Like Stoner Says they play too much of this Kenny G crap and not enough real Jazz artists. Plus the voice tracking on that station is UNLISTENABLE!

PDX has sure grown up. Market 23 and 2 million+
in the metro... YOU ARE IN THE BIGS!!! Jeez when I was a kid, Cleveland was a top 10 market. Was Seattle even Top 25 in 1975-1980? For fun anyone know PDX market size in 1980?