It's hard to believe that anyone thought "Rock Hits" on 107.5 could possibly stick around. It only scored a 0.9 (12+)!

Z100 is looking good, while K-Hits 106-7 takes a tumble.

"Rock Hits" was spawned from the mind of Dave Dumme. So it is no surprise to see it pull a whoppping point 9. Too bad nice guys and good jocks like Tim Taylor have to pay the price for the incompetence of a corporate rump swab hack like Dumme.

Speaking of Rump swabs, Congratulations to Dennis Constantine and Stan "I smoke Crack" Mak for the bang up job they are doing at K-hits. K-hits needs a PD that will show up more often than Tuesdays from 10am to Noon.

Keep up the good work fellas, because CBS is going to sell your failing cluster.

#24 Portland
Summer 2006 Arbitron Quarterly Report (Updated: 10-23-06)
(12+ Population: 1,963,400) (Surveyed: Continously)

Station Fall 05 Win 06 Spr 06 Sum 06 Format Owner
KWJJ-FM 4.4 4.7 5.4 5.0 Country Entercom Inc.
KEX-AM 5.1 5.0 5.2 4.9 News/Talk Clear Channel Radio
KKCW-FM 7.0 5.3 4.6 4.6 AC Clear Channel Radio
KUPL-FM 4.1 4.8 6.6 4.4 Country CBS Radio
KXL-AM 3.5 3.7 3.9 4.2 News/Talk Rose City Radio Corp.
KGON-FM 3.4 2.9 4.1 4.1 Classic Rock Entercom Inc.
KKRZ-FM 3.3 3.8 3.5 4.1 CHR Clear Channel Radio
KYCH-FM 4.3 3.2 3.5 3.6 Variety Rock Entercom Inc.
KRSK-FM 3.3 3.0 3.1 3.5 Hot AC Entercom Inc.
KXJM-FM 3.1 3.8 3.3 3.5 Rhythmic CHR Rose City Radio Corp/Vulcan Ventures
KINK-FM 3.5 4.3 3.9 3.1 AAA CBS Radio
KGDD-AM 2.2 1.9 3.3 3.0 Mexican Bustos Media Holdings LLC
KLTH-FM 3.1 3.3 3.8 2.9 60's/70's CBS Radio
KPOJ-AM 4.1 4.1 3.5 2.8 Talk Clear Channel Radio
KNRK-FM 2.5 2.8 3.1 2.7 Alternative Entercom Inc.
KIJZ-FM 2.2 2.2 2.4 2.6 NAC/Jazz Clear Channel Radio
KUFO-FM 4.2 2.9 3.3 2.6 Active Rock CBS Radio
KFXX-AM 1.9 2.6 1.5 2.1 Sports Entercom Inc.
KFIS-FM 3.1 1.9 2.4 1.7 Christian AC Salem Communications
KKAD-AM 1.1 1.3 0.9 1.3 Nostalgia Pamplin Broadcasting
KPAM-AM 1.7 1.8 1.5 1.3 News/Talk Pamplin Broadcasting
KWBY-AM 1.6 0.9 0.7 1.3 Spanish Donald Coss
KKSN-AM 0.9 1.5 1.3 1.2 Oldies Entercom Inc.
KCMD-AM 0.4 0.6 0.7 1.0 Talk CBS Radio
KPDQ-FM 1.1 1.0 0.9 0.9 Religious Salem Communications
KVMX-FM 2.1 1.8 1.6 0.9 Urban AC CBS Radio
KRKT-FM N/A 0.6 N/A 0.6 Country Clear Channel Radio
KTRO-FM N/A N/A 0.6 0.6 Talk Salem Communications
KWIP-AM 0.8 0.6 0.6 0.5 Spanish Jupiter Communications Inc.
KLOO-FM N/A 0.4 N/A 0.4 Classic Rock Clear Channel Radio

It's interesting to note; every CBS FM is down in the ratings.

KUFO certainly has taken a hit since Stern's departure.

Remember when anything less than a 4 meant a format change was coming?

Ha! I almost said "not every CBS station is down" until I saw the FM statement. AM yes-ness is on the way! (meaning that it has continuously risen since March)

Anyone have comparisons from the last full year to compare KISN against KYCH?

Too lazy to do the dirty work, but would be good to know if it worked.

I thought the KLTH summer promo was pulling in the listeners, but apparently not. Across the board listenership was down this summer, I imagine that's a standard occurence in the warmer months (I've just begun to watch the numbers so forgive me if I state the obvious).

I looked at that and thought, "Wow... what happened to 'UFO?"

Then I realized Adam Carolla happened to 'UFO.

Its the UFO that no one has seen....

kkb said:

"Remember when anything less than a 4 meant a format change was coming?"

Not only that but the top stations in Portland were always 10.0+. But in the days now of cable, internet, ipod,etc. and poor programming you will never see another 10.0+ ever again.

Yet the stations are getting more than the increase in inflation for their commercials than they did 20 years ago and air talent is receiving much more in pay, even though they are heard by fewer listeners.

Yet some of those "talkers" ask workers who must do more work due to lay offs should not ask for more money. Please explain.

A 10.0+ would be a possibility if one of Portland's country stations flipped.

That will never happen... well...I should never say never because that is infinite. It will not happen in the near future. There. The rural/suburban areas are far too devoted to the genre.

Nice to see TWALLY...the guy who was FIRED for a shitty attitude...and lack of ability fire off a hate thread like that. Dude...get a life. Wallace...anyone know that guy?? Probably not...gave this radio thing a few years...with a bad attitude and never made it anywhere....wonder why he's so bitter.

>>I almost said "not every CBS station is down" until I saw the FM statement. AM yes-ness is on the way! (meaning that it has continuously risen since March)

No pun intended?

Saveitnow: cable, internet, ipod have zero impact on audience shares. Audience shares are shares of those actually using the radio. Even if there are only 20 radio listeners left in all of Portland because of cable, internet and iPods, it only takes 2 of those 20 to have a 10 share.

Share = the % of those actually using radio in the daypart being discussed or quoted.
Rating = the % of the total population using radio in the daypart being discussed or quoted.

Those numbers listed by Stoner above are shares of audience using radio.

It is highly unlikely that there will ever be another radio station in Pdx with a 10 share 12+, because there are too many signals in the market, each appealing to a (relatively) unique niche. No single station/format could grab 1 out of 10 radio users unless a huge storm/attack/crisis drew listeners across every demo in absolute droves to one of the crisis-reliables like KEX or K103.

AOR use to and could still get a 10+ but it doesn't leave enough room for commercial breaks. And it appears that I have left out that Corporation buyouts (ie Entercom, CBS, Clear Channel) have also helped to kill radio.

I think it will be interesting to see how arbitron's "new" ratings system (no diaries) changes things. If,of course, it ever goes national.

Being let go and told you are not needed anymore is hard, but it sure did feel good to be #1 25-54 women and #2 25-54 persons.
(middays of course). I'm pretty sure that's not "marginal"...what do you think sutton?

Cheap Channel owes me a bonus! Luckily I had a contract, so they can't wiggle out of it...

I think spending those thousands of dollars will be the easiest thing I've ever done!

Sherry Wright

Picking up Sherry's point, these are the shares:

Middays 25-54 KKCW
Winter Spr06 Sumr06
3.5 5.6 5.3

11th 5th 2nd

On many other threads, the debate about live vs vt rages but with the figs above, I'm not sure how any PD can make a compelling case on the basis of those ratings to invite anybody to spend time on the beach.

Sherry, as to CC contracts, ring Howard Stern, see how his "contract" with CC worked out after they dropped him.

Arbyboy has a good point, when it comes to comtracts most companies try to make you wait it out to a point they hope you can't afford to not take a payout. If you can live without it you actually have a better chance of getting it.

They already called (cheap channel) to verify my address so that they can courier the check to me on Friday. It's a done deal.

My entire family is filled with lawyers,prosecutors, city attorney's,etc.
They love to "sue" anyone...and won't let me start a job without making sure that I'm covered.

Sherry, hope the check isn't half what they owe you ;)


And the moral of the story is:

to all those: MHCC radio students looking to get into radio:
:those radio women/men on the beach
: those looking to move from Fort Wayne (Market #104) to a "major market "like #24 PDX,

.......if you do all of that and get to #2 in your timeslot here, have that U-haul # ready and save your money.....you might be going back to wherever real soon.


Don't worry Sherry, the DJ who does afternoons on KUFO here in PDX was fired for laughing on air about the noises that an innocent American citizen, Nick Berg, made while he was getting his head sawn off. Perhaps you are better off out of the sewer that gives work to Dave Numme.

In regards to overall declining Arbitron numbers (i.e. the reason why 10+ shares are unlikely today), the only "invisible" factors that can bring the overall numbers down are non-commercial radio stations.

I believe Portland went up in market size.

It's the 22nd market now. The new list was recently published.

I was checking to see how far New Orleans dropped when half their population moved after Katrina. New Orleans was about the 36th market before the hurricane and is now 57th! Ouch!
Still love my home town...just not as many people anymore.

Oh I forgot..I wrote months ago how I thought that when 107.5 was blown up they should go Mexican but the good ole white boys at CBS in Portland and CBS Regional couldn't get on with that idea....hence the new "moo-vin"....music for heifers.

Looking at this latest book,

12 + KGDD Regional Mexican
Spr 06 3.3 Sum 06 3.0

In case you have never listened .........1520 AM KGDD Oregon City 50,000 watts day/15,000 night....that's AM at the end of the band

In contrast

KLTH-FM Classic Hits 3.8 2.9
KPOJ-AM Talk/Personality 3.5 2.8
KNRK-FM Alternative 3.1 2.7
KIJZ-FM New AC (NAC)/Smooth Jazz 2.4 2.6
KUFO-FM Active Rock 3.3 2.6

NPR won't be so invisible anymore after the next ratings period! If we're 22nd, that means we'd be 21st if Puerto Rico hadn't been dropped in!

Nobody on here has commented on the substantial dip in KPOJ... whats up with them this book?

Who wants to listen to the substantial dips on 620?

How would Sherry sounds on JJ?

New Orleans was market #46...and had a couple more stations than it has today.

Notalent....re KPOJ, two words "local elections"...after they have gone away expect KPOJ to come back.

Portland is still listed as market #24. But I checked the Arbitron website and in the Fall 2006 ratings period (Summer 06 was just released) we will be #23 --- having just slipped past Pittsburg, PA.

Regarding the "invisible" effects of public radio -- Their shares have always been computed and included in the 100% that makes up market listening. So when a station gets a 10 share (or a 3) its a share of all listening to radio, public and commercial. But when Arbitron publically publishes the shares that make up that 100%, they just don't PRINT the public shares. They have always been there for ARB subscribers.

A casual observer might not see public radio eating into a bigger and bigger share of the 100% pie, but all broadcasters would be aware of it.

Decreased share for individual radio stations exist for exactly the same reason as decreased shares for the big 3 networks.... more viable competition (more choices) from their own medium. More over the air AM and FM signals for radio. The addition of 100 cable channels for TV.