I really love k-hits, I think it is a great station with great music. But I sometimes wonder if the station really is too old for advertisers. Lets talk about branding for a second. If I was a company, say a beer company or a coffee company, I would want to advertise on a station that caters to teens, 20's and even 30's. Because lets face it, teens are very nieve and impressonable (if thats a word) So as an advertiser I would want to hook them in while they are still young. Once a person reaches a certain age, lets say 35, they already know what they like and they don't need advertisers telling them what to try. Try telling a 50 year old to switch from Maxwell House Coffee to Folgers Coffee. You think after drinking Maxwell House coffee for over 30 years he would be open to switching coffee brands? NO WAY! Know lets take a 25 year old, still doesn't have his life figured out yet, do you think he will be open to drinking Maxwellhouse coffee, Yes he will. Someone in there 50's knows what they like and IGNORES all advertisents they hear on the radio. Do you honestly think Mrs. Merkin would be open to changing her brand of "DEPENDS" because she hears a commercial for an all new brand of depends? Heck no! Its gotta be hard as an advertiser to persuade an older audience into a new and different product when they are already set in there ways.
Comments? (besides "go to hell"

...nieve and impressonable (if thats a word)

Impressionable is, nieve isn't!

:-)

uh oh... a merkin insult.....

You set it up for a "go to hell" response!

As for too old and not willing to change....

That's where the SELLING comes in! An ad compelling enough to make someone want to TRY the product! not some dry informational read over a generic music bed......

The listener might be set in their ways as far as national branding, but what will make them use a different car dealer for their next purchase? or tires, car care, groceries, insurance and the myriad of other LOCAL products and services offered....National ads should be the gravy of your radio revenue. The meat and potatoes comes from your effectiveness in getting the LOCAL advertiser to commit.... A sales staff SELLING the product, not sitting back taking orders!

Don't ya just hate those Damn Right wingers? So set in their ways.

This entire screed seems to be set up to take a poke at Merkin. It is pretty well composed (exept for "very nieve and impressonable") until it gets to "NO WAY!" Then it degenerates into a series of misspellings and grammatical errors. There is no K in now, it's their (twice) not there, Depends is a brand of adult diapers not a generic term, etc., etc.

The entire premise is also wrong. I'm 57, I change brands all of the time, sometimes the change is even based on advertising. Do you really think when we hit 35 we suddenly are set in out ways and will not change a thing? And what about new products? Some of the things that have taken off since I turned 35: home computers, cell phones, DVDs, iPods and so many more. Advertising helps me make decisions on new products all of the time.

So take your ideas and go peddle them somewhere else. They are wrong and you are dumb, that's as in stupid, dimwitted and dull.

Justin, are you starting at mt.hood this fall?? While that's not an insult by any means, (I went there) you are demonstrating the very very basic understanding of radio and how it works. When I say basic, I don't mean that you're getting it. I mean you're leaving out other parts. Advertisers purchase where the ratings are. If a station is properly programmed, staffed and marketed, it will get ratings worthy of a decent sales staff.

There's more to it than basic marketing/psychological philosophies. What you're going for is cliche text book wisdom, you must think beyond the box my friend.

Geez OnetimeradioFART, you really are a bitter old prune.Time to take those little blue pills,the ones the doctor prescribed for your E.D.

>> Depends is a brand of adult diapers not a generic term

Nope, the brand is "Depend." Singular.

You need the right sales dept selling this format. It's all about the passion on the air, and that must carry through down the hall in the Sales Dept. The boomers have more cash than any other demo, why not tap on it. But...if you have young people who have 94.7 on their pre-set and could care less about The Monkees....Forget about it!

Salmonpuke...

Go commit an act of self sexual intercourse. You're just POed because I caught you lying on the other thread.

Magic eye...

"Nope, the brand is "Depend." Singular"

I'm sure I wouldn't know.

Advertisers, and therefore radio,have dismissed 55+ for the most part. But I don't think Timber could cite a critical study that suggests advertisers have decreased their interest in 35-54.

It's like the old joke about John Dillinger. When asked why he robbed banks, he replied "Because that's where the money is." And the money is squarely 35+. Even the fashion world has discovered that its a cash cow, creating Chico's, Coldwater Creek, and Forth & Towne for those too old for The Gap. Viagra? Levitra? Between cholestrerol, heart, heartburn, and ED -- "ask your Doctor if _________ is right for you" is now a viable Arbitron slogan.


(naive not neive. Used in a sentence... Justin is naive to think he will ever get a job that pays more than minimun wage unless he learns to spell.)

From today's R&R. Just in time to send Justin back under his rock.

Report: Adult-Skewing Formats Driving Shares
Aug. 28, 2006
By Mike Boyle



Media sales and marketing firm Katz Media Group is out with its National Format Averages study for the Spring `06 markets, which reports gains for urban and Spanish-language stations, and by a nearly 2:1 margin, country remains the format share leader.

A standout in this Spring report, according to Katz, is that “all of the formats that are either stable or have shown recent increases are adult-skewing formats. The only exception is the urban contemporary format, which shows an increase this Spring even though it tends to skew younger. On the other hand, nearly all of the formats with a youth or young adult-age skew show declines.”

According to Lisa Chiljean, the study’s author, “There could be a number of factors at work causing these shifts, including changing lifestyles among young adults, the availability of a wider variety of media options, and increased multi-tasking or simultaneous usage of media.”

Digging into the study, where Katz analyzed over 4,000 radio stations and nearly fifty formats in 296 Arbitron markets to produce the figures, the company says Hispanic was the biggest winner in this past Spring’s ratings period, increasing more than 10% since this time last year.

Regarding the share leading country format, Katz says, “While country remains stable since last year, the format has seen some increases over prior years. Although the format may never regain the high shares enjoyed in the early nineties, the recent increases have shown the resilience of the format.”

In the urban formats, Katz points to increases in urban AC, urban inspirational and Gospel formats with the urban formats making up three of the top 10 formats overall in terms of average market share.

The not-so-good news from the study came in the rock arena where Katz noted, “The biggest declines thus far have been seen with AOR and alternative/modern rock, both of which target young Men. AOR is down 4% since this time last year and 19% since 2000. Alternative/modern rock is down for the fourth consecutive survey and currently attains its lowest average share in more than a decade.”

In the CHR world, the sales and marketing firm’s report says, “While CHR seems to have leveled off this Spring, the format’s overall trend is down 27% since the late nineties. Rhythmic CHR appears to be in a reverse trend after several years of increasing shares.”

Noting that the modern AC format, with its median age of 30, “has seen significant declines over the past few years” and “delivers the youngest audience within the broader format category,” the report also stated, “The soft AC, mainstream AC, Christian AC and soft rock formats - all targeting a more adult-skewing audience - are either flat or up since this time last year.”

Katz produces full studies twice per year analyzing the Spring and Fall survey periods, which include all Arbitron surveyed markets, as well as interim reports for Winter and Summer using Arbitron’s continuously measured markets.

Read the full Spring report at www.katz-media.com.

Sidebar: Isn't it odd that someone who has only been a member of this board for 2 days knows so much about Merkie? Time to out the kid.... what was Justin's screen name last week? (Or is Salmonella talking to himself?)

By Salmonella on Monday, August 28, 2006 - 3:43 am:
Don't ya just hate those Damn Right wingers? So set in their ways.


Don't you hate the left wingers? So set in their ways!

Don't you hate people with wings? Coming in here and getting feathers all over everything!

Greetings from Atlanta. My new Classic Hits station has had a ratings impact by targeting the upper end of 25-54's. Portland's K-Hits is filling a similar need.

You know what clients like about people that listen to both my station and K-Hits?

They have money.

Would you rather sell to a 25-year-old starting life with no cash and big debts, or a 48-year-old with some disposable income?

The quote "That's where the money is" is generally attributed to Willie Sutton, not John Dillinger. Interestingly enough, it appears that Mr. Sutton may not have actually said it, either...

http://www.banking.com/ABA/profile_0397.htm

"Solid State Radio" 970 seems to be one of those stations selling to people without a lot of money. They run so many of those "Credit YES" commercials!!!

I agree with Timberfake's opinion to a degree, but there are always products we can get people to buy. Any new medium is maybe not looked at as passionately but is looked at nonetheless. For instance, I may not be able to sell Maxwell House to a foldgers crowd, but I can sell a new lincoln to them.

I may not be able to sell another brand of peanut, but I can sure get someone to look at a new retirement home. In my opinion older generations still have spending power, they just use it for luxury moreso than staples.

I just hate it when I footnote incorrectly.

I'm pushing 60, have a fair amount of disposable income, and spend most of it on my kids and grandkids, so I'm not adverse to hearing ads about new products, my kids are late teens through mid 20's, and grandkids early teen down to 1 yr.

What I want to know is how old do you have to be before advertisers think you are too old to buy their items?

Just about your age Wayner!

LOL

Would you rather sell to a 25-year-old starting life with no cash and big debts, or a 48-year-old with some disposable income?

Just because an older person has a disposable income does NOT mean they are out spending money! Infact, I think it is the exact opposite. You take a young 24 year old who hears an ad on the radio for a new pair of shoes that he wants, he will find a way to buy them, Whether he has the money or not. He will max out his credit card to get these shoes because he has to get these shoes. Why do you think Credit Card companies are now in school halls trying to get students to get a credit card? Because they know a younger 25 year old has no control and will max the card out.

Why do you think they have senior discounts at restraunts and movie theaters?
They have them because old people are cheap and won't spend the money on these things, even though they have money coming out their behinds.

facts:
average person 50 plus spends approx $26,000 a year on Misc stuff outside fixed bills. Thats 30% higher than the average person under 30.

Baby boomers represent the most affluent generation in US history.

Car dealers now sell 1/3 of their inventory to people 50 plus. (thats a HUGE number)

This is the first time I've ever heard anyone imply(not infer)that my kids were over the hill!

And Stoner ought to know who spends $500 plus on a massively overpriced and hugely hyped profitable piece of vanity crap.

Timberfake has an amazing demo bias!!! He starts talking about a 48 year old with disposable income, then discounts that disposable income with references to senior discounts at movies and restaurants. That's a 17 year difference in ages... not exactly the same demo. (Or maybe Justin hasn't changed since he was Pampered 17 years ago)

Stoner said>>>
Car dealers now sell 1/3 of their inventory to people 50 plus.

I guess somebody is still buying Ford's and GMC's.....

They have senior discounts because some seniors are on fixed incomes and still have to eat. They also have senior menus. A bit of advice for the original poster: When I was 32, I thought I had a general idea of what it was like to be 35; I was wrong!

Red Bull has wings! HAR!

There's a difference between 50-year-olds listening to K-hits and 70-year-olds using senior discount coupons.

What community college advertising class is this guy from? It's all bull regurgitated from a text book. And for your information, there's plenty of us under 25 who don't have debts and aren't broke. And maxing a card out is bad for credit card companies. The people who max out cards are the people who truly have no control (it's not about age, go do a search on the average age of people claiming bankruptcies, I can guarantee it's not my demographic.) Maxing out cards lose the credit companies money. Here's why: When one maxes out a card, usually that person has no self control or is in desperate need of the funds. Which means they are more likely to default on the payments. Which means the bank is losing money because they aren't receiving payments on something they put the money up for. Your entire basis screams elementary and PCC. Have you worked in advertising? Have you worked in radio? I've done (and am doing) both and I'm surrounded by people who earn a living selling advertising.

Why don't you get out of the text book philosophy and try actually hunting up some pertinent information?

As for the Credit Yes! commercials, they tend to buy up everywhere. They were (the last time I listened, it's been awhile) in heavy rotation at 94.7, they are also in heavy rotation at KUFO...particularly in the Carolla show.

arbyboy sez: "a massively overpriced and hugely hyped profitable piece of vanity crap."

you're talking about a Cadillac Escalade aren't you?

Few more stats to review...
DEMO/ADULT
owns their own home
60% annual income over $50,000
38% annual income over $75,000
Took 3-4 trips within the US (one year)
Taken an international trip within 3 years
Owns a Ford, Chev, Toyota/ with 2nd car
Has stock options and invests in a Mutual Fund
Shops at M&F, Fred Meyer, Home Depot, Target
is 166 times more likely to visit El Gaucho than listeners at other stations, but also enjoys Outback, Elmers and Olive Garden.
Empty nesters with more cash than any other demo.

By Trixter on Monday, August 28, 2006 - 5:06 pm:
Just about your age Wayner!

LOL


Hey bud am I too old to buy anything?

Is LaRog advertising on K-hits?

In the last generation, advertisers did shy away from the anyone that was over 55. Some of the generalities stated at the top of this post were true back then. My Dad was frugal, and not adventurous with new products/brands. He was also a depression era baby, so not a big consumer.

Today I do think it is somewhat different. 50 year olds are joining health clubs, buying cars, financial products, 2nd homes, vacations, ipods for them and their 20 something kids (!), plasma screen tv's, stainless steel appliances, and looking for any edge (prescription?), as the baby boomer generation refuses to believe that they are getting old. In fact they will live longer and more active lives, and they have purchasing power and unlike their parents are not afraid to spend.

I do think they will slow down about a decade later than their parents did.

That said, if you want to sell t-shirts, beer, fast food, cell phones and Ipods that their parents give them as bithday presents... then by all means advertise to the younger demos, if you can find them... you'll have to look hard because they are text msging, listening to ipods, on myspace, and get most of their products used off of Craigslist. They are also likely in credit card debt up to their eyebrows.

Hey bud am I too old to buy anything?

Yes wayne, you old fart, you have already revealed your age on this website, Remember?

not our demo. sorry! It is a GREAT venue for 2nd time around rings...but we do not have the budget to carry both. 24-34 is the engagement ring sweet spot. Sorry K-Hits.I'm sure they will do just fine without us. If we had the extra budget we would buy it & K103 as well.

By Salmonella on Tuesday, August 29, 2006 - 6:57 pm:
Hey bud am I too old to buy anything?

Yes wayne, you old fart, you have already revealed your age on this website, Remember?


Gee maybe I'm dead and don't know about it! Why doesn't anyone tell me these things?

Well don't go asking, that's a jinx for sure!

Dear Just-in-case (aka "Dick Pennyman"),

Go to Hell.

There. (Were you guys saving that one just for me?)

What else can I say? Everyone else has already beaten me to all the best responses.

In case you missed it, I'm 46 with 8-month-old Merkin baby. I'm buying DIAPERS, and no, not for both of us. (I do appreciate the maxi pads with wings!), We have no debt, and never use our credit cards, except for expensive emergencies like dog surgeries.

I don't know a single person of any age who drinks Folgers or Maxwell House, not even at work, even my parents drink lattes and mochas, My dad (76) is a frugal "Depression baby" and owns a cool house at Black Butte so he can play tennis and ski with the latest gear, sometimes both on the same day. I don't even know how much disposable income they have, but it's enough to take all of us kids to Hawaii a couple of years ago. And We're trying to talk him into buying my Mom a large emerald (stoner!) for their 50th anniversary next year.

I buy most of our stuff on eBay, but we also wear cool shoes, shop at Nordy's, Baby Gap, GI Joes, REI, blah blah blah. I got Sirius/Howard for Mr. M, and I listen to 94.7, and Baby M and I listen to M&B while she's nursing in the AM.

So there.

And thank you, everyone else, for your excellent and hilarious comments...

Hey figure it out! The leading edge of Boomers hit 60 this year. That group has changed, not been changed, by everything they touch. "60 is the new forty" The Boomers will remain a strong buying force for the next 20+ years. These are the people who refused to grow up. They sure as hell are not going to grow old. (at least in their minds)...

I drink Cains coffee, its a brand from the mid south, IE Oklahoma/texas when I run out of that I use maxwell House.

I cant stand the yuppie latties and that type drinks, if you drink coffee, it shoul be coffee!

And there it is, straight from the Merkin!

I can't help but wonder if the people buying ads are not creating their own reality. They seem to work from a lot of preconceptions that are far less generally true today than they were years ago.

"the engagement ring sweet spot"

You've got to be kidding. You will be replacing that sweet spot right with a real stone when you get older!

no way. Get the manufactured one for cheap, take your spouse on a great trip with the money saved!

(nobody has to know about the stone, everyone will remember those fun nights away)

WOW Merkin popin out babies at 46, I'm shocked!
You go, you fertile hippy!!! And wait, She only drinks lattes and Mochas, get the hell out of town.
Mrs, "soccer mom" Merkin. Hey Merkin, Please turn down the Journey in the Minivan, you're making baby Merkin sick.

Sal,

Large Decaf nonfat latte with sugar-free vanilla, extra hot.

(I refuse to say Vente/Venti if I'm forced to do Starbucks)

How can Mr. M afford me? I gave up drinking cocktails and beer for 9+ months! Ha!

I'm no Diva, and neither is Baby M.

Going way, way down to one income certainly sucks, but I wouldn't trade being a SAHM for a...well, If I had a million dollars, it wouldn't matter...

Kisses!

Oh dam- you beat me to the punch Merkin!
Oh well, I have a fresh new post just for you.

Starbucks... I don't say it either. I normally point to the desired cup and say, "large please".

Of course they say, "You mean Vente/Venti?".

I say, "No, I mean that size right there! You know the larger sized one, right next to the medium sized and smaller sized ones? Yeah, thanks, I appreciate it."

Same thing with Cola drinks.

Server: "and your drink?"

Me: "Cola please."

Server: "Is Coke/Pepsi/Rc ok?"

Me: "Why would they not be ok, a cola is a cola isn't it? Do you have more than one?"

Server: !?!

Sometimes they do have more than one and that conversation is just as interesting!

Get the funny looks every time. Hilarious.

At restraunts,I like to request "Tab" "crystal Pepsi" and/or
"Jolt" And If I really feel like being an ass, I will ask for a "New York Seltzer" Raspberry flavor.
Once the waiter refuses all of my requests I'll say ok, Ok, How about a Zima?

Nice!!

I'll add that to the annoying customer playbook for a rainy day.

Sorry to go OT, but has anyone else noticed that the TAB brand is the only soft-drink I can remember that has yet to update their ugly ass 70's, "God you actually drink that?" look?

Surprised it's still on the shelves.

The fact that they discontinued New York Seltzer Is a crying shame. That was the best non-alcoholic beverage invented. I remember it was soda water with fruit flavor. You could get them in all different flavors. My mum who was born and still lives in Australia loved New York Seltzer.It was a bit odd, My father hated it but mum loved it, go figure.

Hey Dick! I think they said the same thing about you!



Just kidding.



Those bottles of TAB have been sitting on the shelves since the 70's, right next to the Simba and Fresca. Does anyone drink that stuff? Yuck.

I miss Jolt and Diet Vanilla Coke.

Merkin I was hoping we could be friends. We share a lot in common, we both love Starbucks and we both love Nordys.
When should we meet for Coffee?

Hmmmm. What size shoe do you wear?


But we like different stations, so I doubt it will work out. We'd just fight in the car over the pre-set buttons. Ugly.

And I actually detest Starbucks, I just go there when someone else is driving, or I need it bad, right away. Like in Target. Or Safeway. Or Drive-thru with Baby M.

And don't forget, I'm pretty old!

yes Merkin you're very pretty, but not old
Trust me i LOVE older women, especially EXPERIENCED women. You haven't reached menopause yet,so you're not that old.
ps- I have very small feet, is that ok? im sure Mr. Merkin had huge feet, If you catch my drift.

"Is RC OK?" Absolutely not! Here's the problem: When soft drinks are on tap, Coke is almost always just fine. Pepsi is usually fine but can be really bad. RC is almost always horrible to the taste! This has nothing to do with the manufacturers. It's in the mixing at the restaurant. I find this to be true in Portland just after listening to the radio(on topic).

RC tastes like vomit, even in the can.I can tell a difference between Coke and pepsi and I like COKE a lot better. "is pepsi ok? No I want coke, the number one selling soft drink in the country!
And by the way, Id like some rum in it too. Tab tastes better than RC.

"would you like it in the can"?

No I'll have it right here. HA! (National Lampoons quote)

No coke...petsi...cheebooger cheebooger cheebooger!

TAB? Where can I return 12 six packs of 16 ounce empties and get my deposit back!

Damn it, and no one seems to carry Bosco either!

wow! imagine this site if everybody had microphones.

RC is better than Pepsi. Coke is the best of course. But RC is a nice change. I don't see that much in stores anymore. I know of one Chineese restaurant in Tualatin that serves RC.

where's the "no holes bard" on this one, hmmm?

I've always thought Royal Crown Cola was way too sweet, while listening to radio in Portland.

I know of a few stations in portland who have a playlist that is way too syrupy sweet.

You should be able to get Royal Crown at Burger King!

(think about it)

...crown....king....

HA HA! Get it?

Nevermind...

....wow! imagine this site if everybody had microphones.

yes, the MORNING SHOW from hell!!!!

I believe the McMennemin's pubs serve RC.

That seems wierd. The fine beers with the crappy colas.

I don't think Burger King serves RC does it? That would be a royal move for them! Sorry.

I would totally listen to that morning show. It would have the Stern factor, morbid curiosity as to just what might get said next!

When I was a kid, so long ago, used to buy RC because it came in 16 ounce bottles for the same price everyone else sold 12 ounce bottles for.

And a dime was hard to come by then.

Nicks Coney Island serves RC..so that means its the best!!

Who cares about RC vs Coke or anything else. Obviously,RC is a product of the devil, that is why Wayne likes it so much, he and his dim witted boyfriend Herb pleasure each other in the motel 6 parking lot,while sipping on an ice cold RC cola. Of course it is delivered by our sweet little cheerleader salmonella, while she tries to figure out why her life is such a waste (she will never get the answer she is looking for).

Dumbass.

That was completely uncalled for. Your profile says "nobody you know". Well thanks for that! If I knew you, I would work very hard at not continuing that.

Put the bottle down and remember to come back and read this in the morning as a reminder that friends don't let friends post drunk!

I think the post should have read: Friends don't let friends drink Pepsi!

Coke all the way Wayner!

Hey guys and gals, Remember these?

OK COLA

Clearly Canadian

Crush Soda (orange was my favorite)

Cherry 7up

7up Gold

Pepsi Free

Crystal pepsi

See the "Soft Drinks You Miss?" thread on the Politics and Other things board.

Why don't they have lime much anymore in a drink? I used to go to Dairy Queen a lot for their lime sluches and the waiter told me they stopped making them and now have that awful tasting lemon lime which isn't the same thing at all. I find I can still buy Green River at Winco which still tastes great (but less filling)

I pine for Wink, by Canada Dry. Last tasted it in 1988. Like Squirt, just a whole lot better. It's the kind of soft drink you can truly get a craving for.

Ah...yes, but "SIMBA quenches the Afrikan thirst"!!!

Mid-60's...Richard Boone coming off Paladin was the spokesman for radio & TV ads for this Coca Cola product. I believe it was test marketed in the northwest...morphing into FRESCA nationally.

I don't think I've had Wink since about 1968!

Who remembers the "new" coke? That sure was a bomb! I could never understand why they wanted Coke to taste like Pepsi!

Robin: Yes! FRESCA was test marketed in the northwest. I remember my folks talking about it at the time. We turned into big FRESCA drinkers.

Simba didn't morph into Fresca. Simba was Coke's version of Mountain Dew, a ton of caffiene and a load of sugar. Fresca was, and I think still is, a diet grapefruit drink.

New Coke happened about the same time they were switching from sugar to corn syrup as the key sweetener. I think it was hard to get the "classic" Coke taste with corn syrup so they tried to reformulate. Today's "Classic Coke" still isn't what is was for decades before the "New Coke" fracas.

How many different ways has Coca Cola tried to repackage Coke? New Coke, Coke II, C2, Coke Zero...I'm sure I've forgotten a few.

You've got the NEW COKE story a bit mixed up.

When developing a formula for DIET COKE, Coca Cola came up such a huge winner it was eating into their own market share for COKE. They were in danger of losing the #1 spot to Pepsi, so they took their Diet formula, and tried sweetening it. The result was a formula that would beat Pepsi in the taste test. Remember the Pepsi Challenge?

The big wigs of marketing forgot the golden rule of branding, that you don't mess with your heritage brand, even if you think you might be improving it. It has gone down in history as one of the greatest marketing boondoggles of all time.

Here's the real story:

http://www.snopes.com/cokelore/newcoke.asp


Coca Cola spins it as a net positive, but their take leaves out a lot of the more embarrasing parts but even they acknowledge what happened:

http://www2.coca-cola.com/heritage/cokelore_newcoke.html

Whats interesting about the article is.

. In taste tests, people prefered the taste of "New Coke" over Coke Classic. The only reason why the public made a stink was because cocacola had already been embeded in peoples culture, it was more than a soft drink. People made a stink about "new Coke" before even trying it.

I've also heard that the Vanilla Coke has not caught on and will be gone soon. I personally love Cherry Coke and am actually surprised that Cherry Coke is still here today. Everyone i Know hates cherry Coke and claims its too sweet.

Why would the survey favor the new Coke? There was such a backlash when it came out that it lasted a short time. Why is the other version still called "classic Coke?" I haven't seen the new Coke anywhere!

Read the links in Scapoosed's post for answers to all your questions.

wayne, meet google: www.google.com

Chery coke is ICKY! Im also surprised it is still here today.

Degustibus non est disputandum.

Cans of "Coke" still say "Original Formula" on them to this day, years after they stopped making "new" Coke.

Wayne- the survey favors New Coke because people actually prefer the taste... but they prefer the image and brand recognition of Classic so when they know what they are drinking, that's what they pick.

To the first liner of this thread : Oh my gosh... I thought radio people understood demos! To think that some don't know that the "age wave" of "boomers" has been called the "forever young generation" and tries something new just to rave to their friends. And then let's talk about eating out.... not at a fast food joint... but dinning. Guess where to bucks are buddy. Go to RAB and check under demos. Too old and set in their way... not my mother! Nor anyone I know... I only hope to be spending as much time trying new things as my folks are right now. Guess the only thing I can say is ...shame on you for thinking any advertisement is only for the naive. Like man your view of the world is warrrrrrpppppped! One could get rich treating "seniors" like 35 year olds! How old are you? Are you ever going to get older?

"Simba didn't morph into Fresca. Simba was Coke's version of Mountain Dew,"

I thought that Mellow Yellow was Cokes 'Mountain Dew'

It's actually Mello Yello, and came along later. I think it is still available in some markets, just not Portland.

I always thought of Mello Yello as being more of a Squirt like drink...more citrusy and not as sweet as Mountain Dew.

Simba was almost a direct copy of Mountain Dew. It was available in 1968 or '69 or possibly both. It was rather short lived.

I remember Simba as more like Squirt...but then again, I was only 8 or 9, and we never never had pop in da house!

Okay, Scappoosed, I'll do my reserch next time.

I remember "Simba" too. And I especially remember "Coke II", which I think was a rebranding of New Coke after it failed. If it was so great tasting, didn't Coca-Cola Company ever find a label to slap on it, or did they just shelve that formula?

(We are sooo off topic, I'm starting to get a nosebleed)

They just changed the name back to Coke and left the high fructose corn syrup in it...

At least is OT in a good way. Everybody is having a great time talking about sodas.

SODAS.... East of the Mississippi it's POP.....

Like mayonaise.... In the west it's Best Foods, Here it's Hellmans...........

> SODAS.... East of the Mississippi it's POP.....

Hmmm. I'm a third-generation Portlander, and I and most everyone I know says "pop." Interesting.

And, regarding mayonnaise, out here now it's "Best Foods (also known as Hellmann's)".

And there's ANOTHER thing that you see less and less! Regional brands. I got a taste of "Moxie" in New England - foul, foul stuff but it was uniquely of that region. Any regional brands unique to the Northwest? And do any of them advertise on radio? (Ahhh...back on thread!)

Nalley's, Franz.

Roger, I think you got the soda/pop thing backwards; it's "pop" here and "soda" back East. I have no idea what the Midwest calls it.

Kind of like "bag" and "sack" for groceries...

Pop goes the soda!

I make my own ketchup. Actually its quite easy.

Start off with a clean bottle. Go to a fast food restaurant and get as many of those little ketchup packets as possible. Come home, open each one, put a funnel in your bottle, and empty the packets into the funnel, keep doing this until the bottle is full. A great way to spend a Saturday night!


I think we got off the radio topic after the third or fourth post!

Soda in the east, pop in the west, "soda pop" somewhere else, and "Coke" (as a generic term for any form of soda/pop) in the South.

I wonder why the politically correct police hasn't gone after the term "soda pop!" I would think ketchup would taste pretty bad after awhile

My relatives in SE Missouri (Rush Limbaugh country) say "sody."

Is it my imagination or is K-Hits phasing out the 60s?

In a way it would be a good thing -- they could have a 60 at :60 promo at the top of the hour. This way we'd only hear "Louie, Louie" once every three days at most.

Hey smoochie I've noticed the same thing. K-hits is phasing out the 60's. Thats too bad because they are one of the few stations playing the 60's!
Maybe they are starting to think that the 60's are too old for advertisers. I don't think k-hits will be able to stay alive for very long, just playing one decade of music.

"Maybe they are starting to think that the 60's are too old for advertisers."

hence the title of this thread.

the circle is now complete.

The KISN (KKSN) DJ on saturday afternoon (can't think of his name) said something like that they (910) are "the last oldies station in americs".

An "Oldies" station without The 60's isn't "Oldies!!"


Vern
Always plays The 50's, 60's and 70's!
Oldies Radio USA!
http://www.live365.com/stations/oldiesradiousa

> The KISN (KKSN) DJ on saturday afternoon (can't
> think of his name) said something like that they
> (910) are "the last oldies station in americs".

That DJ would be the mighty Dave "Records" Stone! I've heard him say, on a number of occasions, that KKSN is one of "the last real oldies stations in the country." Amen, Brother Dave.

Actually I have noticed K-Hits is playing more of the early 60's than they did before. They just need to play more different songs from the 60's. Roy Orbison had other hits besides "pretty woman" and that song gets old.

910 has a much better selection of oldies! K-hits sounds like its playing more 70's. Infact Im noticing they are playing a lot of the same 70's that 1075 is playing- Boston, steve Miller, Eagles.

That is not an Oldies station. Its a River-Kisn-Kink mixology. Nobody wants to take the leap.

They forgot one key element in the format. To make it fun.

I am finding I hit the 910 button on my radio more than any other these days. For whatever reason, they play more of what I like listening to. It seems that when I land on that station, I tend to stay longer. Other stations (all music ones) seem to play stuff I don't care for anymore and hence don't stay long. If I land on one of them because of something I like, I tune out after a couple selections. I'll stick around with a tune I don't care for waiting for something else but after two in a row, I'm gone. I guess I am not a loyal listener. However, when driving around, I seem to stay on 910. Even the kids in the car want me to turn it up when I have 910 on and they don't care when others are on..... except KWJJ and Z100. They listen to both of those equally and sing along to many of them (particularly the country songs). They are age group 9-17. They like many of the songs heard on 910 but don't know them....just like the tunes.

I usually don't dial change on Saturdays.... I stick with the Stoner and Mark Lindsey. Except when Dr. Bill is on KGO......

One thing I notice about 910 is that it has more of the hits of the late 50s and early 60s than when it was on 97.1 fm.

i can't understand why songs that are played almost daily are back announced, almost to the point that it insults the listeners intellegence..........then when they play a song that rarely gets played, no mention of the title, band, anything...............like today when i heard sugarloaf/don't call us (and thanks for expanding the playlist-someone must have come in fom out of town)

Jimbo, if you get opportunity, perhaps ask the 9-17's if they prefer DJ over no DJ? Which do they like better, 50's 60's or 70's music, if they can tell the difference? Just curious.

I don't think they care about that what they care about is saving money. It probably costs quite a bit to hire a live announcer. I am glad that K-Hits has all live announcers, something KISN used to have but stopped when it went to AM. I think thats a big reason why the station isn't as popular as it once was. Of course it could use a better signal than the one it has on 910 now.

Do you think GOOD LIVE talent in all dayparts on 910 would make up for the signal?

Yes, but they also need to retrofit everybody with better (wider audio, lower noise) radios/antennas.

Isn't 910 signal strength satisfactory except for outer SE areas?

I don't think I care what "they" (radio management) thinks, I was asking what the 9-17's think!

The 9-17's don't care about a live announcer. They just want the music. The older ones tend to gravitate toward Z100 by choice. They will go there because of the music. We have been through that discussion before..... y'all think it is crap and sounds terrible but the high schoolers like the music and that is what they want... pitch or no pitch, etc. (if they aren't on their ipods)

The younger ones choose that and country...bounce around. They know the words to many of the country ones. It depends on whether their parents listen to country or not, I think.

Don't get me wrong. If I have 910 on, they ask to turn it up and they generally like what they hear. But, they don't seek it out on their own. If they radio is not on or is on some talk, the kids want Z100. If I am listening to music when they get in, they generally stay with what I have on (I am the adult) but state their preferences. If something comes on that I am not fond of, I'll switch to what they want until I can't take anymore of it then I turn to something else they like or I choose. When they switch the dial, it goes between KUPL, KWJJ, and Z100. None that I know listen to 95.5. These are all not my kids, either.

That is my experience. Maybe it is just the ones I know. Your mileage may vary.

They may like other stations if they gave them a chance but they don't care to try because they like the ones they like now. Why switch. A live dj won't make a difference. To them, it is the music.

Actually, I believe that DJs (live or tracked well) can and do make a difference - even with 9-17 year olds. That's if they're allowed to entertain and inform and be something more than just a voice between songs...I see it with my station everyday.

If you are able to do more than liners and really reach out to make a connection with your listeners, it still works...better than any other medium. Radio's strength and saving grace is its intimacy.

Call me an antiquated true believer...flame me as a deluded fool...that's ok. I refuse to just roll over and give up this business to an Ipod or the internet...not yet...not when we have the power of the human connection at our disposal.

While we're talking about the listening preferences of young people, is there any age bracket that likes Radio Disney? Or, is the idea behind Radio Disney for parents of elementary school aged children to play it in the car as a family friendly alternative to CHR?

A couple of weeks ago, Fox's _American_Dad_ had a funny reference to Radio Disney. The son in the family (Stan?) is trying to impress a girl with a car. He is too young to drive, so he says to her, "On a clear night, this car gets Radio Disney really well."

I would venture to say that hardly anyone in this town knows that it exists.

The 9 year old used to listen to it a few years ago when she was in town but lives in eastern Oregon and would listen in my wifes car. I doubt they do anymore.

Have you heard some of the stuff they play? On AM, 1640, in this town, I doubt it has any listeners.

If you think radio is bad in Portland, go to Baker or LaGrande or some of those outposts.

The young people don't mind a live dj if they do a good job. But, they want more music.

I agree that with oldies that everyone knows the name to, I don't need an announcer to tell me what I know. When I hear new music, I want to know what it is. To tell me that a tune is coming up in a rotation, then play it and don't tell me at the end, or after a song plays, it is worthless. To just say the name before it is played means nothing if it is the first time I hear the tune. I will have forgotten what the name is before ten chords are played. Tell me what it is after it has played. That way I will know what I heard.

Just my opinion. fwiw

Back announce a record and kill the forward momentum, you must be kidding. :-^)

Radiodawgz: I enjoyed that post, that pretty much wraps up most of the "dj" what to do on a daily basis portion of the ethics book.

P.S.
you connect well with any audience.

Best.

why should they care? Most dj's do not prep for their shows. They say the time & stupid temp-weather. Why was Craig so popular? Because he has something to say-information-all local & touched on national news(plus the team was magic) Let's go back to ol Barney on KEX..The same description as Craig. Also- when he had something to say, you listened!
Today the yak-yak back in forth between co-hosts can make you buy Sirus. It is truly an art to make the listener LISTEN to the personality. The new team on K103 has that magic. Mike & Amy for sure (big Prep guy). Thats my 2 cents.

Didn't KWJJ used to have a policy of back announcing every song?

Thanks 411!

And Stoner...just curious...where is it you get your information that "most djs do not prep for their shows."

Are you currently working at a radio station or cluster? I ask because in addition to being in a radio station everyday, I also have reason to come into contact with many others outside my building, and I don't know a single one who does not prep - most of them extensively.

How come we don't hear it more then?

Must be a coupla different kinds of prep.

(lame)

Gets all the technical elements just machine quality right on. Knows all the liners without having to look at the cribby notes. Never misses a technical element.

(kicks)

Does not need the cards, spends time working the station identity, their own, and the events of the day into elements that can be used to introduce tunes in a relevant way, tell stories with them, etc...

There is a real solid case for the lame prep to be considered core practice. Necessary to be on air, but that's it. To someone well versed in the kicks form, this is not really prep.

Think of it this way. Songs have two core elements:

the notes

,and

the music.

If one is going to actually make some music, the notes must be second nature. Thought is action.

So it goes with on-air personas.

Well.If most are doing prep I'm not hearing it.
Liner cards & introducing the traffic guy or girl is not prep.I'm sure not pointing the finger at everyone on the air in this market...no way...But 50% of the on air live people are just going through the motions and are either burned out or have not been trained, or have not sat through an aircheck meeting with a PD. That's my tough love message for the day.

Don't you hate it when the new people arrive and don't know who Dick Clark is?

I agree with stoner. If more people are doing prep than it should SHOW, but a lot of times it does not. Who cares who the traffic guy is?? Does anybody really care that Todd Dorsey is doing traffic in the morning(nothing against Todd). Do listeners really care that you have a 60 minute music sweep or a no repeat workday? No they don't. If a jock is resorting to liner cards than I don't see any point of having a jock at all. No wonder the jocks are a dying breed.

smoochie says
"Don't you hate it when the new people arrive and don't know who Dick Clark is?"

Ummmm smoochie please leave the comedy to a professional comedian like .. Steve Loid.