saw an ad for this format described as "EXCITING AND NEW"............

I thought that was part of the Love Boat theme.....

Love, exciting and new, come aboard, we're expecting you.........

For those of you who have had a chance to hear it.....

Is it? what are some of the exciting parts? what's NEW about it?

This might help.....


http://www.fmqb.com/Article.asp?id=260562

You can hear the Seattle version for yourself as they're streaming. Website is movin925.com.

It's pretty much an uptempo urban AC. Still jockless in Seattle and trending well.

Here is a little more about this NEW format....


http://www.burnsradio.com/movin/

That is the most Pathetic sounding station I have ever heard. Talk about a flavor of the month, or should I say flavor of the week! That station would have no staying power in portland.

It looks like they will be adding a live segment eventually..... saw an ad where they are looking for Seattles first MOVin Jock.....

(Inetta is available)

I was curious as to whether this was another in a long line of "NEWEST FORMATS" tho we all know nothing is really new.... it all depends on the presentation...... seems to be another in a line of female oriented formats.... So you just sit and see how the fine tuning goes........

We have enough Female oriented formats. SHeesh. How many more do we needs? Jammin would eat this station alive, or they would start playing more rhythmic music. I love it how everyone gets a boner over these new formats. Z100 or jammin could easily start playing a majority of this stuff, especially if this station came to town.

My understanding was that it was geared to women who grew up on Rhythmic CHR but don't like the current Hip-Hop direction. This would seem to make more sense than Hot AC and it's doing very well in Seattle, if the first reports are any indication. The LA station bought use of the name but is not a true example of the Movin' format.

Given the popularity of CHR Rhythm, it was only a matter of time before adult formats started following suit.

Is Classic Rap in KGON's future?

107.5 would be the most likely signal to get "Movin"...

But will CBS wait for someone else to beat them to the punch, as happened with "Jack" in a few markets? (In the case of the Bay Area that was a good thing, in Portland not so good.)

I think it would be a great format for 93.1 but that ain't gonna happen. (Can you imagine Salem putting on TV ads of butts wiggling? Probably not.)

Just before midnight, Simmons Media debuted the new "Movin 100.7" (KYMV) in Salt Lake City: www.movin1007.com

Could Portland be next in line to get Movin?

MOVIN' sound like the latest in a long line of Gimmicks....................

Hope there is some substance to go along with the catchy name.......

Let's not forget that z100 could have easily started playing what 95.5 was when they came to town, and did....and lost the battle. (I don't think anyone disagrees with that at this point.)

There is no substance left in radio Roger. It is all gimmicks.

Hmmmm... "All gimmicks all the time" I like it.

GIMMICKS... :-( Radio is becoming a one legged stool.....

CC Cleveland just sent a memo out to its air talents urging them to have more "PERSONALITY"

however, it is directed to their internet presence.... Become more active in keeping their web pages updated, and being accessible in chatrooms and creating their own blogs......

seems like they ought to concentrate on the radio angle first, and the internet should be in support of...... Create an exciting web presence and have people tune in for boring linercard content?

>>MOVIN' sound like the latest in a long line of Gimmicks....................

Hope there is some substance to go along with the catchy name.......<<

There must be something to it - as of today stations in Salt Lake and St. Louis are now in the Movin' family.

Meanwhile, the first Movin station in Seattle has yet to add air personalities - and it's been nearly 5 months since it hit the air.

Maybe this is the Jammin' Oldies for the 21st century?

More like Jammin' AC! This is going to roll across radio like Jack did.

Wall Street will not punish a broadcast company for jumping on a bad bandwagon nearly as severely as for either missing the bandwagon and getting run over by it, or for striking out formatically on their own and failing.

Good point to be sure, but there aren't any really "NEW" format ideas, just remixes tryuing to find the right combo.....

Oldies isn't dead, but surely needs a face lift, and many just abandon it rather than Freshen it!

MOVIN' might be a fresh face lift, OR may fail like ALICE

CC Cleveland just sent a memo out to its air talents urging them to have more "PERSONALITY"

Ha!

Anything but actually entertaining the people on air.

Are these people expected to do these things on air time, or paid time, or on their own time?

What a crock!

Personality comes from PASSION. It's damn tough to have passion when one is not actually allowed to express it in a meaningful way. Why not ask their employees to walk on water too?

to answer your question.... They aren't allotted less work to make time for this ...guess it's supposed to squeeze in between other duties, then your own time.......

As for walking on water..... Mike Trivosonno thinks he can.......

not sure if it's just a Ray Davis directed memo, or Company wide.............

CBS Radio just flipped San Francisco's KFRC to "Movin 99.7". Now, CBS needs to get "Movin" in Portland! What's taking them so long?

They have to wait for someone to beat them to the punch with a 2nd rate imitation, as happened with "Jack" in a few markets including Portland.

If CBS doesn't move quickly, Clear Channel could throw a "Party" on 105.9...

its just a matter of time. When the Bob and Jack formats (which both stink like my old PD's office) start dying, Movin' stations will start showing up in the major markets.

... and then six to twelve months later......

ANOTHER EXCITING NEW FORMAT!!!!!

I smell GROOVIN' in the future format wheel....

I'm going to coin a phrase for this: "format churn". It's the art of leveraging the fact that something is new, not that it actually has any real merit beyond that.

The majors have learned that shouting "new" works for a time. Instead of actually doing something new and or trend setting (like radio used to do and is still capable of), they simply are working harder at perfecting the art of being able to call what would otherwise be the same old same old, new somehow.

And another phrase: format churn cycle.

How long is it?

My gut says 9 months is optimal. Given a cluster has 5 stations in a market, they can churn 'em 9 months on average, to keep folks who are otherwise disenchanted with the venue (and radio is a venue folks), interested long enough to pocket the AD revenue and move on.

I just heard a top hour ID on K103 that said, "the mix that keeps you movin' all weekend."

I guess they're using (and most likely service marking) the phrase before anyone else can in Portland?

"Sauerkraut and prune juice, the mix that keeps ME movin' all weekend!"

This is just my two cents, but if the MOViN format is to survive longtime it has to become more than a jukebox targeted at a specific demographic group. As with Country and Christian, it needs to become more of a lifestyle and emotionally connective format. It is perfectly fine, and even needed, to base the beginning of these stations on the music, but as they add jocks the "fun" and "feel good" factor has to come from somewhere else than just the music. The "feel good and fun" position in the listener's mind is very effective, and can be reached in multiple demographic groups.

Chaplain, I think you're right. The other day I heard a liner that said something about "K103 has the mix that keeps you movin' at work."

My guess is that they expect someone is going to flip to Movin' sooner or later, so they'll muddy the water now by using all of the images.

Clear Channel could throw a "Party" on 105.9, since KIJZ isn't doing so well.

More likely, it will eventually become KEX-FM. ...2, 3...

So far, it seems that Bonneville is the only big corporation that believes in wasting FM signals with AM News/Talk formats.

If KEX were to go FM, whether analog or an HD2 on a music station, they'd need a bigger stick than 105.9 to achieve something close to parity with the 1190 coverage area.

Quite true, Randy, but keep in mind that KEX covers far more ground than it needs to.

All that matters is the area Arbitron surveys.

That being said, I don't see any reason for KEX to move to FM.

105.9 would get them into office buildings and other steel structures. They have far more coverage than the FMs in most major markets! The thinking is that the News/Talk format isn't dead but AM is and putting it on FM will bring in hordes of younger listeners. I don't believe that moving to FM will necessarily bring the demos down significantly. Recently, I've heard that the 35-44 portion of the audience is just about non-existent and 45-54 isn't much better. In about 5 years, this could be a major problem with just about all the stations on this format! The question is whether FMs will want to go after a decidedly older audience when the alternative is more likely to bring better results.

In Phoenix, KTAR has now started simulcasting on the FM, with plans to turn the AM into all sports at the New Year...Not a bad thing when they have rights to three pro teams and ASU. Sports will run on AM only, and the news and talk gets to continue uninterrupted on the FM. The new image logo music is in stereo, but everything else is mono...and it's taking some time to get used to the "finer fidelity".

The same arguments are used here...getting into the office buildings and warehouses where AM can't. (Oddly, KTAR's 620 signal is likely the best in the market on AM.) It'll be interesting to watch the ratings to see if the numbers pan out...

On the other hand, there goes a full market signal to a talk format on the "music" band, which is rapidly overfilling with move-in rimshot signals that *don't* get into office buildings and warehouses...

I think Phoenix has more rimshot move-ins than all other major markets combined!

It's really too bad that Phoenix's "Power" has been reduced to a lousy rimshot signal. Bonneville is a Mormon-owned company which is why they have no interest in the CHR/Rhythmic format.

Putting News/Talk on FM won't do anything to "save" the format. Just look at KSL's numbers. They actually went down after KSL began simulcasting on 102.7 FM! From what I can see, Bonneville is just wasting these FM signals.

Denver and Las Vegas also have quite a few rimshot move-ins.

I'm pretty sure 550 has the best signal in Phoenix, "covering Arizona like the sun". The FM probably won't get into too many office buildings in Tucson!

You're missing the point of what Bonneville is trying to do. Read the interviews or talk to the people working for them. As much as it will bother many of you, there is an entire generation of people (including most of my friends) who have NEVER listened to AM radio. I actually have a buddy in Salt Lake who called me one day to tell me about this "new" station that was all news and talk. When I said that it had always been there but on AM, he said "Why would they waste a great station like that on AM?"

Change is hard, but we need to get over ourselves. AM, FM, HD, Internet.....let's face the reality that broadcasting is changing. You're all getting worked up about towers and right now there is a kid being delivered in a hospital somewhere who, when he gets older, will never know that "radio" had towers.

Soon there are only going to be two types of radio people:

1 - Those who get ahead of the curve and try things like introducing a GREAT format like news/talk to a new generation. Or try different formats like Movin' - even if they fail. (I personally wish 105.9 would try one of theses.)

2 - People who are pushed out of the business and sit around on chat boards all day and all night, bashing the people who are working really hard to keep our business alive.

Yes, we all miss the good old days. Big staffs, lots of promotions money, and live overnight jocks in unrated markets. Well here is a message for you, those days are over. But you know what, there are a lot of people who still love the business and while I don't agree with a lot of the moves that are being made, I will never criticize someone for trying something new or different.

KEX AM & FM would let the 70 year olds continue to enjoy their AM station and might actually insure that when the "old" audience goes away, the younger generation will be there on the FM dial, or online, or on their cell phones.....

Yes, but with the cost of FM sticks, will anyone want to bother with it? I don't think 105.9 would ever consider "Movin'" because it's too close in form to Z100. Slightly off topic but I believe 550 is already Sports so don't see the advantage of flipping KTAR-AM. I think they'd be better off simulcasting.

Simulcasting....

That brings a coupla new ideas to mind. For those who don't care, scroll this one. --you have been warned!








On FM, the IBOC technology presents a means for new station identities and formatting options. What do we get?

Same old same old niche formats to fill the space. This does bring more choice to the table, and that's good. But it also does not bring any substantial value add to the table and that's bad. Interestingly, commercial free has not proven to be a potent driver for new listeners. IMHO, that means well crafted spots, placed well, do not in and of themselves, devalue a station!

On AM, the industry has created it's own reality by not offering new ideas on the dial.

Content is king.

If somebody puts something compelling on the AM dial, and promotes it, they are going to get listeners from all demo segments. Will they get as many as they would on FM? No. But they will demonstrate viability and set the expectation that the AM dial is not only for oldy mouldy programming.

It's been written here many times, this effort is not worth it. I'm not sure I agree, but let's just accept that as being true, and consider alternative ideas on that basis.

Why not leverage both then? This seems to me, the next most obvious option going forward.

A FM station, with the HD secondary channel running, could begin to explore some of the ideas posted here and elsewhere, while leveraging an AM station to maximize the number of potential listeners. Do an HD2 simulcast! Maybe do it part of the time, or whatever makes sense.

The AM then becomes a secondary outlet for the HD2 programming, thus allowing people to sample the content without having to go get a new radio in order to do so. This lowers the bar for potential listeners to sample what they would be getting, if they explored their radio options more. And that's the key for both HD and AM, frankly.

This also leverages the quality differences in that anyone finding the new offering compelling can then see the improved value perception as being valid, thus moving them toward an HD radio purchase.

Devote some percentage of air time to brief and informative promos that highlight the new arrangement and what it means going forward. Tell the story and people will begin to follow. Right now the story is pretty damn dull, and that's the industry problem in a nutshell, IMHO.

This would also bring some additional attention to the AM dial, that would not otherwise be there.

Over time, if this approach sees some success, more listeners will have the new radios and more listeners would consider AM a viable choice. New stuff would appear on the dial. If people know this, they are going to check it out.

That paves the way for a quality AM to do it's thing, confident that a significant number of potential listeners are on the table.

Over a longer time, we could see the completion of solid reform efforts on the AM dial, if started now, come to pass, thus allowing more quality than is practical today. (20Khz channel spacing, wider band analog broadcast, higher AM HD bitrates, etc...)

Having both spectrums reinforce each other in this way, the cycle would then be complete, leaving a more robust and compelling radio offering as a whole, without devaluing the radio of today in the hopes that the radio of tomorrow will have enough value perception to remain viable.

IMHO, it's all about managing expectations. The general mainstream expectation today, for AM, is that it's old.

I've two observations to counter that expectation: AM's that target latino listeners and the second is KBBT 970, when it was "the beat".

The latino stations offer content not easily obtained elsewhere. People will listen, quality issues aside, because it's worth listening to. The latino audience demonstrates that nicely. I've seen them in thrify stores, plugging in radio after radio, looking for the ones that sound the best on their AM station! (Not being racist here, as I've been seen doing the same thing in the past!)

In the case of KBBT, the content offering was a strong mix of tunes that attracted younger demos. At that time, that particular mix was not easily obtained elsewhere. I learned about the station from a younger listener. (late teenager) I saw a solid number of 970 the beat bumper stickers on cars, which remains unusual for AM music stations. Many of these were teens, into that music scene at the time.

AM is only as dead as the industry thinks it is.

Going forward, is the industry going to continue to set bad expectations for it's AM offerings, or invest to set new ones? They have invested tons into HD radio, why not do the same where content offerings are concerned?

The business case for improved quality and additional choice on the FM dial was made easily enough. Does filling it with nothing really new, properly leverage that investment? No. Should be a no brainer then to make the follow on investment necessary to actually leverage the first one.

Now that we're talking about HD, and the future of radio in general, check out this blog entry from our friends at Edison Media Research...

http://www.infinitedial.com/2006/09/dont_trust_programmers_over_30.php

Great points and an idea about letting the under-30 crowd be in charge of HD!

He gets it. Will those that matter do the same?

Semoochie: In Phoenix KFYI 550 is the Rush station, conservative talk with a little Fox "news" thrown in; George Noory runs overnight...a mix of syndication and local hosts. (The old 55KOY slogan is still fondly remembered, but 550 does cut back to 1kw nights, very noisy during summer thunderstorms in these parts!)

KTAR 620, now News 92-3, has morning and afternoon newsblocks and local hosts all day and evening, and ACTIVELY promotes that difference. The only syndication is Larry King's CNN show at Midnight, and Jim Bohannon overnight.

Bonneville's ESPN 860 is the all-sports station you're likely thinking of. They run 1kw, with a three-tower array at night, and have lost their lease on the transmitter site real estate. The market rumor mill is running full-blast as to whether they'll find a new site or go dark in 15 months or so... 860 and 620 will simulcast an all sports format after the New Year, including some ESPN programming, local hosts, and play-by-play from the Suns, Cardinals, Diamondbacks, and Sun Devils. There are two other AM sports stations in town, both signal-challenged especially at night.

Nwradio: I could be accused of being a member of group 2, but you make some excellent points. I just want to see some innovation on AM. SOMETHING has to work there, and I'm not convinced it's IBOC either...

KSKD: Whether I agree or disagree, you put a LOT of thought into your essays. (How long do those take to compose anyway?) Content, innovation, and committment...All you need is a track record, and you could hang out your "consultant" shingle! To all the wags thinking otherwise, that's meant as a compliment!

Thanks. (seriously) I'll do it for really cheap, BTW! (how else to get that track record?)

My day job involves this kind of thinking on a regular basis. (Complex MCAD / Engineering process, systems and software.)

I simply want better radio. If the ideas come to mind, why not apply what I've learned and post them? Maybe something will stick somewhere that matters and I'll get to hear and enjoy the results. Maybe I'm dead fricking wrong too.

When something hits me, that I think might have value, it takes only 10-20 minutes or so to write it up, so I usually do. Once in a while I don't, because it's not fully gestated. Those end up on OpenGeek, once they have been more completely thought through.

http://www.opengeek.org is down at the moment, but has more postings of this type, on a fairly regular basis.

I find HD / IBOC to be a very interesting technology. I'm not all that excited about the AM side of things, unless it's combined with core changes to the dial that will allow it to be fully exploited. (20 khz spacing & support for AM Analog Stereo broadcasts. Key for providing the essential choice necessary for broadcasters to properly serve their respective markets --not everybody will do well as an IBOC AM.) However, on FM it's an excellent and essentially free platform for real innovation.

We really should be hearing new stuff on the subs, particularly right now when the risks are really low, but we just aren't. Frankly, I just don't get why this is not happening.

Is it really too difficult to do, or do we have just a few too many folks stuck in the box? Consultants maybe, afraid they might have to justify their choices? Who knows? It just aint happening.

IMHO, IBOC will either live or die on that basis. It will be an interesting ride to see where it all ends up. If radio ends up seriously marginalized 5 years or so from now, it will be because the right people didn't take some risk today, right now when it can matter.

I have to be more careful. It looks like I made 2 mistakes. I was thinking that the old KOY was 5kw at night and knew that they moved over to a local channel to be replaced by someone else who later moved. I knew one of the occupants was running Sports but forgot they were replaced by KFYI. I must have been thinking it was the other way around. KFYI has had pretty good numbers for some time and this was probably a primary reason. Under the circumstances, this makes more sense and Sports is probably the way to go. Perhaps they should switch KTAR-AM to 860 for the faithful, assuming it can stay on the air. What is 910 doing? I'm thinking that's where KFYI used to be.

Simulcasting a station like KSL on FM seems like a waste because: 1) The AM 1160 signal covers much more ground. 2) People in office buildings can simply listen to KSL online. 3) Putting a separate format on FM 102.7 would add to value of the cluster.

Since were talking about Phoenix radio, here's some trivia: KGW started directional nights in December 1941. At the time it was stated that the reason was to protect KTAR.

1. Agreed

2. Not always true. Really depends on corporate policy. (streams get really expensive, can hose up various IP phone and conferencing systems, etc...)

3. Only true if the new format does not devalue an existing one!

Maybe I'm unique, but the consultants I have worked with and spoken with to date (John Frost, Alan Mason, Daniel Anstandig, and Doug Hannah) have been the most forward thinking and aggressive people in radio I've seen. For some reason consultants seem to get a bad wrap, but in my experience it is usually the GM and corporate folks who are afraid to step out of the box!

Craig - That's interesting...KTAR throws a null toward Portland! Their night coverage is deficient in Yavapai county at night, but Prescott is out of the metro (by at least 80 miles!)... Doesn't seem to stop companies from getting licensed to nearby communities to try and throw an FM signal down the mountain to Phoenix!
Radio freaks may research KVIB/KRZS/KKFR now at 98.3/KAJM/KNRJ/KRDE (Globe) to see what I mean.

It's interesting. As I understood the concept, the expanded band was supposed to cut down on clutter in the rest of the AM band. That explained the disappearance of Portland/Lake Oswego's 1290. Down here, now I hear interference *underneath* KTAR at night from a Mexican transmission south of San Diego, and a religious station that I think is located in California (never positively ID'ed)... And I'm about 15 miles from KTAR's site! Wish they could pull a power increase like Portland's 620 did...

Dexter: You're right on, it's about ri$k. The objectives between Wall Street and Main Street are more often in conflict than agreement these days...and our local communities suffer for it. Maybe someday some innovator will be willing to step forth and take the ri$k...If they're successful, I can see a bunch of other operators stampeding toward it. It's kinda like how FM's are beginning to flock to "Movin'" today...but this trend is nothing new. Anybody remember the Boss Radio clones in the late 60s?

Semoochie: I'll try and make this as brief as possible... (Everyone else: If you're not a radio geek, then SCROLL DOWN!)

Sports was originally on 1360, which was sold to Salem. Sports migrated to 910 (5kw, 4 tower restrictive DA-N), and News/Talk KFYI910 shifted to 55KOY for better market coverage. At the same time, KOY displaced whatever was on 1230 a few years ago. Today 910, 550 and 1230 are all owned by Clear Channel, and 1230KOY superserves their retirement core with a live local morning show. 910 is Fox Sports with a couple of local shows, and maybe some college play-by-play. (U of Az maybe.)

Sheesh, now that I look at all of this, maybe this is where some companies got the idea to propose FM move-ins!

OK, if I have this somewhat close, KTRO is a move-in, but right in the metro, as is KFIS, even if licensed to Scappoose. KVMX improved their facility since they went on the air some years ago, 105.1 downgraded so they could provide a better signal into Portland, er Mollala, at Salem's expense. If the proposed changes I've been reading about come to pass, a station moves to Tualatin, and the Willamette Valley's game of FM musical chairs continues!

We're planning a family outing to join my father-in-law in Oregon City for the Christmas holiday this year. About the only thing I'll recognize is KISN at 910, thanks to Dave "Records" Stone and the Entercom stream!!

Well, as for brevity, I lost...but I hope you got SOME amusement out if it...

Thanks for clearing up the Phoenix situation for me! Well, if you consider 40 years ago as your point of reference, KXL, KPDQ, KEX, KUIK and KBPS are still on their respective AM frequencies but everything else has changed! All the FMs with a city-grade signal into Portland are at 1 of 3 locations: Healy Heights, the KOIN tower or the new KGW tower, now called the Stonehenge, Sylvan and Skyline towers. There are also 3 stations at the 6000 foot level of Mt Hood that come in to varying degrees depending where you are and another in the Cascade range north of Lebanon. 40 years ago, there was nothing below 91.5 or above 101.1!

Ok, so I have been reading all this uninformed talk on KSL's simulcast.

KSL's numbers on the surface may not look very strong. That is a result of our friends at arbitron.

My understanding is the numbers in the beginning were split. So you could see an FM and an AM number. For the stations to be counted as one the programming has to be 100% the same.

Well somehow the Arbitron braintrust decided to somehow go back and re-figure the numbers. I dont just mean since the simulcast, but I mean since the beginning of time. So Fall two years ago all of sudden is two points lower than it used to be.

The numbers are now just starting to right themselves...even if you could call it that. Latest 12+ has KSL at #1 with more than a share lead. They are number one in almost every daypart and demo. Even now, in the numbers from tron, you have KSL AM numbers and KSL AM/FM numbers which are exactly the same? Do you believe that the AM and the combo together are the same number? It's like saying no one is listening on the FM? No one yet can say what news on the FM actually means----because we still haven't seen a true book.

And for those who think simulcasting is just for the Mormons....



COX RADIO TO SIMULCAST WOKV ON AM-690 AND 106.5-FM SERVING THE JACKSONVILLE, FLORIDA MARKET
- Completes Previously Announced Acquisition of WBGB-FM -

Atlanta, September 20, 2006 – Cox Radio (NYSE: CXR) ) announced today that effective Thursday, September 21st at 5:00 a.m., Cox Radio Jacksonville will begin simulcasting WOKV programming on AM-690 and 106.5-FM. Cox Radio also announced today that it has completed its previous announced acquisition of WBGB-FM serving the Jacksonville, Florida market for approximately $7.7 million cash.

Cox Radio Jacksonville's simulcast of WOKV-AM represents Florida's first AM to FM band simulcast.

Cox Jacksonville Market Manager, Bill Hendrich commented, "The acquisition of WBGB-FM has allowed us to expand the reach of WOKV's very successful AM News/Talk station. This simulcast represents a tremendous growth opportunity. We look forward to introducing the Cox Radio brand to our newest listeners in the Jacksonville market."

"The WOKV simulcast greatly enhances our ability to serve and reach Jacksonville radio listeners," said WOKV Program Director, Mike Dorwart. "While the WOKV brand has entered the FM spectrum, we remain focused on being Jacksonville's top station for news, traffic, weather, and talk!"

The WOKV line up features "Jacksonville's Morning News" with host Mike Cella and the WOKV News Team, and nationally syndicated hosts Neal Boortz, Rush Limbaugh, Sean Hannity and Clark Howard.

Cox Radio owns and operates six stations in the Jacksonville, Florida market, including WAPE-FM, WFYV-FM, WJGL-FM, WMXQ-FM, WBGB-FM and WOKV-AM.


Why take the crown jewel of your cluster (usually the news/talk) and stick it on a dying, poorer quality band? Maybe simulcasting isn't the answer, but I challenge anyone who has ACTUALLY heard news and talk on the FM to tell me that it isn't worth it?

And while I'm thinking about it....

Pheonix may be on the FM band now----they may pitch the all live and local schtick----they may have the biggest staff in town.

But there isn't a Reporter, Anchor, or Talk show host that doesn't qualify for the Denny's discount.

Being on the "younger FM" is one thing...attracting youth to it is another.

Only one thing will get that done.

Let them do their thing, to an extent that the effort becomes worth it.

If they see some potential for change and a chance to put new ideas into action, some of them will do it because they want to. If they don't see this, it's not gonna happen.

That all comes down to the risk. Clearly the majors are too tied to wall street, for this kind of thinking to be viable. (long term return)

It's gonna come down to some of the smaller enterprises willing and able to step out ahd try new things.

CBS was smart and got "Movin" on 107-5...which means that 105.9 will keep Smooth Jazz for a while longer.

I don't think Clear Channel would voluntarily pull audience from Z100! If Smooth Jazz doesn't work, it's either Classic Hits or a simulcast of either KEX or KPOJ.

Observation: I heard "Thriller" today with no sign of Vincent Price!

That's odd.

The original single mix was Vincent Price-less. This made the single 4:00 instead of 5:35.

...it's either Classic Hits or a simulcast of either KEX or KPOJ.

NO SIMULCASTS!!!!!

Let's go classic hits ... and put a little effort in the playlist.......... I will be happy to help. have your people call my people.....

Nahhhh Simulcast with KLOO out of Corvallis. Whoever is programming the playlist knows what they are doing.

KLOO??? Can you name a duller sounding station..

KLOO is very lifeless, compared to a station like KINK.

Maybe they need to get a kloo and add some personality to the station. I think "clueless" would fit the station name better.