105.9 "The Brew" launched at noon with Def Leppard's "Let's Get Rocked"...followed by Journey's "Don't Stop Believin'"...

www.1059thebrew.com

Bottoms up! Can one get alcohol poisoning from consuming too much of The Brew?

So far, 105.9 sounds like they typical "Brew" Classic Rock format, which is quite similar to 92.3 KGON. It makes sense that CC would finally launch a format that targets males. (Entercom has KGON, and CBS has KUFO targeting males.)

But since KGON and KUFO are such known commodities, will "The Brew" be able to grab their audience?

"Lets get rocked" by Def Leppard is a Def Leppard song you don't hear much on the radio anymore. Ill give cheap channel some credit for getting a deeper Def Leppard track.

I might actually have this station on my presets!! Im curious to see if they continue to play some of the deeper rock tracks.

"Servin' up 10,000 in a row commercial free"?

That's funny! I clicked on the 10,000 in a row and the first thing that played was a commercial! Nice!

Will 105.9's new calls be KBWR?

This month or next month?

Hmmm, I may have to take back anything bad i've said, the website looks pretty good: http://www.1059thebrew.com/cc-common/babes/
Do you think they are targeting a male audience??

This is a great radio station and fills a hole in the Portland radio market. Congrats to the folks at 4949 for finding a viable format. 10,000 songs in a row - that's about a month with no commercials. That will get some attention. The production is awesome. The music is even better. It's about time!

Here is the top 10 songs on the Brew
1. Queen - We Will Rock You
2. Joan Jett & The Blackhearts - I Hate Myself For Loving You
3. Guns N' Roses - Welcome To The Jungle
4. Van Halen - Runnin' With The Devil
5. Pat Benatar - Hit Me With Your Best Shot
6. Journey - Faithfully
7. Def Leppard - Photograph
8. Billy Idol - Mony Mony
9. Bon Jovi - Bad Medicine
10. Billy Squier - Lonely Is The Night



Looks a lot like Charlies playlist! How will this effect Charlie and KGON???

Alfredo's early comment on the other thread was prophetic!

"They will flip to '80s mullet rock, just for Trixter."

OK, I'm totally on someone else's connection, time, and dime right now... I've only heard a few songs over the last few hours since I've been getting other stuff done; but I absolutely must say that this is the best Portland station since the Rock Hits version of Mix 107-5!
Call me crazy, but I'm going to guess a few percent pitch on the tracks. I think the CD with "Pour Some Sugar On Me" runs just a little bit slower. (Note to everyone on Macadam: I'm NOT complaining!)
(I dunno if it was this website, but someone said something about the only music people in Vancouver, Washington listen to is classic rock... and the station is even licensed to Vancouver! How ironic is that?!)

Alfredo's early comment on the other thread was prophetic!

"They will flip to '80s mullet rock, just for Trixter."


YES!!!!

I wish it were off. what they had before was much better.

Wayne, you're an idiot.

I wish it were off. what they had before was much better.

Opinions are like assholes! Everyone has one even if it's wrong....
WOW!

Is it just me or does the playlist on the Brew look a lot like it is slanting more toward female than male?

pat Benetar, Bon Jovi, Billy Squire- Sounds more like Soccer mom rock to me.

Author: Chaplain
Friday, May 08, 2009 - 4:30 pm


Wayne, you're an idiot.

What??? when does not liking your musical tastes make me an idiot??? you are incredible. what law requires me to like modern rock?

Has anyone else noticed, 105.9 is playing all the same songs they already played earlier this afternoon! Lame!

Hey Radioxpert, I think they call that L.O.R. Least Offensible Radio.

Your opinion doesn't make you an idiot, Wayne. What makes you an idiot is the spewing of inacurate inforation..for example, the assertion that Smooth Jazz got better ratings than any other format 105.9 has had. This is absolute bunk. Also, believing that music from the 70's and 80's constitutes "new music" and/or "modern rock."

Those things alone are enough to classify you as, at least, uninformed. But, add to that, your statement that - and I quote - "this is not what Portland needs."

How would you know what Portland needs?

Point reiterated: You're an idiot! Have a nice weekend.

I think that Val should have an airshift on 105.9 The Brew!

Opinions are like assholes! Everyone has one even if it's wrong....
I always heard: "Opinions are like assholes–everyone has them, and they all stink!"

(The only thing I can think of at this point is if this is one of those elaborate stunts where everyone thinks this is the new format, then anywhere from a few days to a few weeks later *BAM!* Some subdued something else! I hope not, though!)

The same songs could just be a cume-building exercise, but what if, and this is a BIG if, this is a stunt? Probably not, but it's Friday and my brain goes funny places after a long week.
BTW, this format targets almost the same demo as news/talk, although perhaps not psychographically. And if it were a stunt, 10,000 songs in a row probably would not be part of it. I don't know, once again, it's Friday. And April fools was more than a month ago.

And Newflyer, your post wasn't up when I started writing this. We came up with the same thought at the same time! Scary.

This from All Access:

-----Classic Hits KQOL Pops A Cap On Classic Rock 105.9 The Brew-----

TODAY (5/8) at 11:57a, CLEAR CHANNEL Oldies KQOL (KOOL 105.9)/PORTLAND segued to Classic Rock 105.9 THE BREW. CC/PORTLAND OM/PD TOMMY AUSTIN hands off PD duties to CHRIS SARGENT, most recently with the OASIS RADIO GROUP in FT. WAYNE.

105.9 THE BREW's first song was DEF LEPPARD/Let's Get Rocked, and will roll 10,000 songs in a row, keying in on core artists like MOTLEY CRUE, DEF LEPPARD, AC/DC, and VAN HALEN.

AUSTIN told ALL ACCESS, "I am so pleased to have CHRIS aboard as the PD. 105.9 THE BREW sounds great already and I know that this station will do big things in the market. We've all been up since early this morning getting things ready, and it's on and making noise. Time for a nap!"
______________________________________________________________

R&R's take on this:

----------------------The Brew Opens In Portland----------------------

By Keith Berman
At 11:57 a.m. on Friday (May 8), Clear Channel tweaked classic hits KQOL (Kool 105.9)/Portland, Ore., to classic rock as "105.9 the Brew." The new station, which will cover the late '70s to the early '90s, launched with Def Leppard's "Let's Get Rocked."

The Brew is being programmed by Chris Sargent, last seen at Oasis Broadcasting's Ft. Wayne, Ind., cluster.

Welcome back, Chris! A lot of us who go east, end up back west. My best wishes for you in PDX!

One hopes that a former KBPS'er can steer "The Brew" into safe waters. Good luck, Chris!

Hey Chris!!!

Good to have you back in the Pac NW...and I bet you're thrilled to be working with the Big T.A.!

10,000 in a row, even if it's the same 10 songs on loop!

my god totally corporate radio and you all act like its some ingenious new format!

Chaplain: "Your opinion doesn't make you an idiot, Wayne. What makes you an idiot is..." That's hilarious. Brutal, but hilarious!

Head_cheese: "my god totally corporate radio and you all act like its some ingenious new format!" I agree. 100%.

Your opinion doesn't make you an idiot, Wayne.

Sure it does Chaplain. its why you used that cheapshot. I am supposed to like what you like or else I am not smart.

Newflyer mentioned it and did not complain but in the sample I took in I found the slight pitch and lack of depth in the tracks being played unlistenable. Pitched up, very tinny, distant sounding, no bass. Switching back to the best heritage classic rock station I had an eargasm with rich sounding tracks, unpitched, and depth with good bass. As a Classic Rock fan and listener this type of quality is unacceptable, at least to me. I guess we will have to see what improvements come with time.

Good Luck!

Smell a winner here. Music mix is terrific and staging a marathon of music is brilliant. W I N N E R. People are already talking. Now lets put some FUN FUN FUN into K-hits. They had boring serious people running that ship...Time to put the FUN into the format.
It could really kick ass. Jury is not out yet on this. Take this old hacks word for it....Elvis-Beatles-lots of British invasion and mid 60's....select 70's...Features-benefits- FUN and LIVE. Loosen up the playlist and take some chances. Listeners love those hits that went to #12-15.......Its not brain surgery...should be Fun.

http://stumptownblogger.typepad.com/stumptownblogger/

night beat edition

IMHO, I don't consider late 70's to early 90's classic rock. I'd call that vintage "Hair" rock!

I consider the "true" classic rock era from about the early-mid 60's to about '76 or '78.

Again, just my opinion.

Good observations, Darktemper! I thought that 105.9's music sounded slightly pitched up, too. Has anyone else noticed this?

Stoner,
Im not sure why you think these 2 new Clear Channel stations will do well.
For starters CBS did the EXACT same format as "The Brew" Im talking the EXACT same songs. The station was called "Rock Hits"1075. I loved the station,
Not only did i"Rock Hits" have the same music as "the Brew" but it also had live day parts on most of the airshifts. The station didn't work because it was going up against herritage station KGON and KGON has a very loyal audience. I don't think the "Brew" will last going up against KGON. And Stoner, this is CHEAP CHANNEL we are talking about. You honestly think "Cheap Channel" is going to invest money in this station and actually get live air talent?? I don't think so.

We will see if "The Brew" is here in a year or two, Im guessing no. That being said, its not like KGON has a really amazing Classic rock playlist because they dont. Its the same stale classic rock songs day after day. Infact I think KGON has one of the most conservative playlists in the country! They don't play "The forgotten tracks and they play it really SAFE!!! I don't know how anyone could listen to that day after day and not get tired of hearing "More than a feeling" By Boston, but apparently there are people like Darktemper that want to hear that day after day.


One last thing, Tommy Austin does need to adjust the pitch on "the Brew" it sounds really BAD on certain songs like Bon Jovi's "Livin on a prayer" and Guns n roses "paradise city". Axl Rose sounds like a bit chip Munkish with the pitch on way too high.

Again 1075 HAD THIS EXACT SAME FORMAT a few years back "ROCK HITS" and it didn't last very long because kgon has a very loyal audience. Plus Charlie plays every single song that I've heard on "The brew" not all at the same time BUT I've heard all of the songs on Charlie.

I have a question about positioning formats against KGON: which 105.9 format was closer musically to KGON--"The River" or "The Brew?"

I would definitely say "The Brew" sounds more like KGON.

Is there a format that would satisfy any of you?

ok....but lets take Morning Drive. Many listeners are tired of the yak yak all morning...The audience has NOT grown. If they are smart...it will be very music driven in the AM against M&B and the local schmo on Kufo. If they are smart, live talent keeping it short & sweet should be introduced. But who knows? I know this....Every business whether it is clothing-food-jewelry-books-legal-accounting-radio had to make cuts ....large cuts to survive this economic melt down. It will be interesting.

Is anyone else getting tired of hearing the same songs, over and over, and over again? How many people have tuned out already, because of this?

Maybe The Brew will force KGON to expand their playlist a bit. God knows they have the library to do it with ... competition is a GOOD thing IMHO, it forces you to be either PROactive or REactive. The question is, what is KGON going to do now?

The 105.9 button on my Stereo will be filled with 106.3.

Stoner "smells a winner" then in radio, winning must smell like shit

Stoner does excellent radio. You are a FOOL.

Brian, My thoughts are that either station should start playing more #41-100 hits and most defineately more new music from classic rock artists still cranking it out! But Hey, I guess that's just me, Joe Average classic rock fan!

They're definitely going way more pop with The Brew than KGON.

Pat Benetar?
Romantics?
Van Halen - DREAMS?

I'm waiting to hear Men At Work or Rick Springfield next with a playlist like that.

Still, I suspect the station will be on the air for a few years, not because it's a winner but because it's cheap. I have trouble imagining Clear Channel hiring a full staff when even Z100 begins its day with a pair of beamed in dayparts.

I have to assume the processing and the pitch are mistakes that will both be fixed soon.

(I was right about the Rick Springfield, by the way. They played I've Done Everything For You).

I believe they are trying for a strong hold on Men with a mix of chicks...Kgon gave up on chicks long ago. The bottom line is the listener, not radio hounds like us. This morning my son calls me (27 yrs old) and says this new brew station is good...I walk into my store at 9:30am and 2 of the girls setting up are talking about it. Thats the bottom line guys. THE LISTENER. Lets give this one a chance. Why hard judgement from day 1. I'm 55 and listening. The stagers & promos are solid as well.

its all about the kids and what they wamt to hear. they don't all like that kind of music.

Tuned in yesterday during my shower for about 40 mins. Liked what I heard so far and plan on checking them out more. I've had Charlie on during my morning shower for years. They may have just finally lost me.

I don't think "kids" generally listen to 20 to 30 year-old music! The following is not intended as an attack of any kind and I'm hesitant to do it but here goes: Wayne, you confuse me. From your posts, it sounds like you are somewhere around my age(and Stoner and Warner etc)but you sometimes make comments that sound like they're coming from my grandparents(60 and 70 years older than I)! We were the generation who refused to get old, remember?

I hear you Moochie. We are ignored in the scheme of things. thats my complaint here. We used to control what was on the air but no longer. Remember how popular KOIN 970 was? and it was what our parents loved. I am saying that the world shouldn't revolve around the 20-30 year olds. Again there should be a non commercial station that would be better suited to the format we want. there are cities that have smooth jazz on non commercial stations. thats better because we can put the jazz we want to on there. its the same reason why I like K-Love better than the Fish. we have better variety on K-Love and the music ranges from rock to worship.

Mony Mony is not rock its rap with a "C".

Hey, in this day and age of sterile, uncreative radio, if a station generates street talk as the Stoner reports, that BIG! I don't think 10,000 in a row is all that creative, but it can get people talking...THAT'S the key to new sampling.

I get to wait until September to hear it for myself. (Number 3 son and his lady are getting married on the beach in Lincoln City! Or in a conference hall if it's raining...)

"Is anyone else getting tired of hearing the same songs, over and over, and over again? How many people have tuned out already, because of this?"

One here. It doesn't matter which decade. They all play the same tired old ones all the time.....at least that is my perception every time land on one. I agree with DarkTemper. I don't want to hear the Top 30 from each decade over and over. It is ok to play them occasionally but mix in some from the bottom of the top 100 charts.....go even lower and get some of those forgotten but good cuts.
There are too many cuts I like that I am tired of hearing for a while. How about some of those that I haven't heard for a long time....occasionally.
I still think my preferred listening, for the moment, is 1954-1966. But, I would eventually get tired of that for a while, also. It is appealing now because it isn't being played.

So many have a hard on for CC...If this station was owned by JERRY SMITH...many of you would be into it. I'm not cheering on Corp-Wall St radio, but I think my hunch is true.

Stoner, I think you're probably right. It's KGON with a lighter, more modern (relatively speaking) touch. It's just enough mullet rock (I love that term) for the guys, and just enough edge-of-pop rock (not edgy pop) for the gals. There are a substantial number of people under age 35 that really like that sound; it reminds them of when they were growing up. It's the stuff they heard in the car. Not everyone that age loves R&B and rap. It's a thin slice, but one that will probably wedge itself in nicely enough for CC. How many live DJs, I'm curious? Or is it voice-tracked? Not that it matters except for the local jobs; they're using a playlist.

I prefer Pandora and Radio Paradise (and a sprinkling of OPBMusic.org) to any music currently over-the-air myself, but I still think The Brew will do well in this market.

I dont have a hard on for CC, im just giving realistic expectations for the new "Brew" station. The exact same format was just here 2 years ago and it didn't work! Thats just as bad as bringing smooth jazz back for the second time. Why bring a "DUD" format back the second time when it didn't work the first time??

The brew sounds like a pretty limited format meaning it doesn't have a huge library! The Burn out factor will get old and people will stop listening. Just my two cents!

Oh great I havent heard "Paradise city" for the longest time!!! Thank you the brew for playing it, its been a whole 5 minutes since Ive heard it on KGON and KUFO!!

Wayne, once again, there IS Smooth Jazz on K103's HD2 and it isn't going anywhere for the forseeable future. It's a very good complement to their regular programming. If you liked KIJZ, you'd like this! Speaking of non-comms, I've always thought real standards from the 30s-50s would work better on KMHD than Jazz and at some point, Oldies should replace it.

Speaking of Hard-on's. Im sure Trixter is sitting in a chair "Beating his meat" while the sounds of Bon Jovi "livin on a prayer" is coming out of the speakers with his radio tuned to 1059.

Trixter would love to be getting a "BJ" while listening to "BJ"

Get it?? a Bj while listening to BJ!(bon jovi) LOL!!!

Once Arbitron's PPM is implemented in the Portland market, I believe you'll see many of the local stations tightening up their playsts. PPM has revealed that TSL isn't as long as it was thought to be, and cume is much larger than originally thought. Stations will want to be playing something from their power categories as often as possible to keep listeners around for a few extra minutes. Seems to me that The Brew is "tapping" into that strategy in preparation for PPM.

Just guessi' tho.

How can you tighten up a playlist Chaplain that is already "Too tight"???? If KGON tightens up their playlist "Strangulation" my occur.

Just curious!

Trixter would love to be getting a "BJ" while listening to "BJ"

YES!

Any plans for live personalities?

perfect station for Marconi

Marconi would be a perfect fit. So would Bozyk. The more I think about it, Jamie Cooley might not be a bad fit, either. She may not like that kind of music, but she does sound like someone who lives the lifestyle.

Bill Prescott for mornings!

Wayne, once again, there IS Smooth Jazz on K103's HD2 and it isn't going anywhere for the forseeable future. It's a very good complement to their regular programming. If you liked KIJZ, you'd like this! Speaking of non-comms, I've always thought real standards from the 30s-50s would work better on KMHD than Jazz and at some point, Oldies should replace it

I am not complaining. I have smooth jazz on live 365 and any kind of jazz you like is on there. I do agree about having Sinatra and Nat King Cole would work well on smooth jazz. again a non commercial station would be nice because you don't have to worry about what age group the advitizers would want because there would be none. do you remember when KBOO did rocket to the 60s and Michael Jack Kirby did it? thats something that another non commercial station could try. a non commercial allow a lot more variety of music than a commercial station would. I remember KIJZ played some of the same songs over and over. thats why I like Klove better than the Fish

Stoner is right, it's the listeners who really count, not us radio nerds. It remains to be heard how this pans out though, because repeating songs over and over is a quick tune out for most people, even non-music fans.

Semoochie- Thank you for the comments about Wayne's comments. They are confusing to me as well. I do believe he is a bit older than us though, as I think he is retired from the PO.

And Wayne, i'm afraid your dream of a full-time Smooth Jazz station will remain just that; a dream. Thank Goodness!

The problem with a station like this for me is, I didn't like this type of music the first time it came around, so I have no interest in trying it again.

And if I did, I'd listen to KGON, with local personalities.

Well I hope there are enough people that like smooth Jazz that would make my dream a reality. KIJZ played the same songs over and over and I didn't like their vocalists,especially Phil Collins. Non Commercial would be the way to go. there is no reason why EVERYTHING on fm has to be rock! or sports.

Just to clarify, I seem to recall Wayne talking about being a kid and riding his bicycle in the mid-60s. I know, it was the KISN Carol Tree discussion! That would make him pretty close to our age.

I was on the river today and one of my non radio friends (but a techie working at Tektronix as an engineer) asked me if I knew about the format changes and I mentioned basically what I picked up about the two from these discussions. He did mention that he thought 105.9 was more 80's, then followed with the comment "as if we really need another station doing that". He did comment on the 10,000 songs. I mentioned that it wasn't 10,000 individual songs, just a small amount of cuts repeated enough to total that many. I tuned in a couple times this morning and heard the group twice in 1/2 hour...different songs. He mentioned that he liked it better when it was the River. I don't remember what it's emphasis was but I mentioned to him that that format failed.

I switched there on the way home and heard "Smoking in the Boys Room" played on 105.9..about 2:45. Halfway through (because I don't care for that tune), I went to Charlie on 97.1. When that tune ended, they started playing "Smoking in the Boys Room". Just wonderfull.
Opting for something different, I went to KBPS-FM or whatever they call it now. They were playing something wierd. So I went to AM and they had some ball game on. All the stations in this town and nothing to listen to. Just like cable/satellite tv.....Umpteen jillion channels but nothing worth watching.

I remember riding my bike to the Carol Tree and I probably was 15 or 16 so you are right we are close agewise there was a promotion I remember with POA trying to fly a baloon which never left the ground. It was a car dealership , maybe Jim Fisher.

"And Wayne, i'm afraid your dream of a full-time Smooth Jazz station will remain just that; a dream. Thank Goodness!"

Wayne your dream is alive and well in Coos Bay on line at www.lighthouseradio.com/kysj. However we do play some Phil Collins but he's in light rotation. Realistically we lean more smooth a/c, but there is plenty of smooth jazz just for you.

Shameless self-promotion complete.

thanks Chris. I tried your station and get plenty of buffering. But I do enjoy it when I can hear it. it must be popular.

Wayne...We've also gone commercial free with our streaming audio only.

I'm listening right now.

Thats cool I have it on too.

The pitching is still terrible, worse on some songs than others, and the processing still leaves something to be desired.

Yeah Tommy Austin REALLY needs to fix the pitch on "the brew".
Its way too fast and some artists are sounding like Chipmunks.

Just heard Metallica on 105.9 the brew.

Correct me If im wrong but KGON does not play Metallica right?

I've always thought they should!

Nice station Chris! they seem to have good variety and I like the vocals.

The pitch on 105.9 is identical to 101.5 KFLY (Corvallis/Eugene) since day one. It is likely by design and won't change.

So far, 105.9 The Brew is probably the worst station I've heard in Portland. The lack of variety, along with the pitch increase, makes this station sound like a joke. A Classic Rock station should never pitch up the music, period. It's as bad as pitching up AC, AAA, or Smooth Jazz. 105.9's PD should stick with on-air work, and leave programming to the experts.

Well its not the worst station Ive heard in Portland (KUFO currently holds that title) but the pitch makes its very HARD to listen too.

Unless they're aiming for less than a 1 share, they need to add a couple hundred more songs, and fix the pitch. CHR listeners will put up with a slight pitch increase, but Classic Rock listeners will not.

Damn straight! Just heard "Everydody Wants You" and I think they shaved 30 seconds off of that one.

WOW..Welcome to the jungle sounds sooo bad.
What is it 2% increase speed or 5%.

I've heard some that sounded OK, like there was no pitch increase, but most sound like a 33 on 78 speed.

Tight playlists -- at least during a launch -- usually win. Trust me when I tell you they know what they're doing over there.

And the crappy audio? Is that part of the plan as well? Good way to lose your listeners even before you dump commercials on them. Even my 16 year old daughter thought it sounded terrible.

A softer version of KGON? Boring.

*yawn*

Somebody please call me when they flip this station to public radio........

"The Brews" Playlist.

Tight playlists -- at least during a launch -- usually win. Trust me when I tell you they know what they're doing over there.


LOL! Right, just like the 10 other formats that have been on 105.9 within the last 4 years. That station can't hold a format even if they tried! Cheap channel should be smart enough to understand that you DON'T EDIT AND YOU DON'T adjust the pitch on classic rock songs, you just don't!!! We have heard these songs a million times so when they are edited or sped up, people are going to notice.
Editing a classic rock song is the most asinine thing I have ever heard! KGON WOULD NEVER DO THAT!!

I noticed the increased pitch this morning while listening. I'd prefer they play the song as it's supposed to be played. However, I'm glad we have a station that appears to have a leaning towards butt rock.

I too enjoy Butt Rock. It tends to liberate my senses during an otherwise hectic day at work.

I'm a dentist.

I will have to go listen closely for the speeding up of the music. I have some questions and a comment regarding the reactions to the format here: Are some of us, perhaps, being a bit too purist in our expectations for this station's format? Is "Classic Rock" even the right label and paradigm to apply to the programming focus of 105.9's current format? My understanding of what the term "Classic Rock" used to mean, until recently, was album rock music from early and mid 1970s that originally played on college radio stations and on some commercial stations (primarily on FM) that were going for a different listenership than Top-40. The audience for these "alternative" stations expected a more purist, low-key approach to the presentation, meaning no talking over the song intros, no jingles, playing the album versions of the songs without truncating the intros or outros, and minimal audio processing. In other words, they wanted the songs on the radio to sound just as they would on a record player. The music that I've been hearing on 105.9, on the other hand, is stuff that was Top-40 when it came out; it was never "alternative."

I'm guessing 2.5% give or take.

Whatever the percentage, I must agree this is one fast station. I don't mind (and often don't even notice) a little bit of pitch-up, but "You Give Love a Bad Name" just made my head spin as it whipped by in what seemed like one minute flat. Whoa, Nelly ... er, Clear Channel!

I'm disappointed. Sorry Stoner. It's the SAME 5 Zeppelin songs, AC/DC songs, Scorpion songs, etc. That's why IPOD's and other MP3 devices have taken over as the preferred listening device. WE GET TIRED OF HEARING THE SAME SONGS OVER AND OVER AGAIN. We need a station called "DEEP" 105.9...we play the cuts that no one else will.... I know, it'll never happen.

"Editing a classic rock song is the most asinine thing I have ever heard!"

Amen to that!

What they should do is add one deep cut every coupla days. Put the thing into fairly aggressive rotation, then pull back, introduce another one and keep the wheel spinning.

When they get done with their 10K ante, they've got a set of tunes that has some familiarity to build on as a signature kind of move.

I listened on the way home from work, and noticed both the processing and the sped up music. I think that the sped up music was noticeable only because I was expecting to hear it. The deficiency that I'm hearing with the processing is that there is high frequency clipping that gives vocals a "metallic" sound and causes the encoding artifacts in one of the station IDs to stand out. I have heard worse, namely some FM stations in other markets where the high hats and cymbals sound like somebody shaking bags of broken glass.

The only thing I really noticed was that the bass was a little strong, not as strong as KGON used to be but stronger than KOOL and that's on HD.

I should have stated that I was listening to the analog broadcast. I haven't yet tried the HD, and that may very well have different processing.

105.9's format is a form of "Classic Rock"...meaning that it's all gold, without any current or recent material.

Editing the intro of Loverboy "Turn Me Loose" sounds really tacky!

Fabian was sort of a "loverboy", wasn't he? I wonder if they planned that.

The other "Brew" stations are playing a wider variety of songs...so hopefully 105.9 will evolve quickly.

Oh, so it's the same cookie, but just a differently shaped cutter?

Got it.

My Zune has every song that they have with thousand's they don't and with better unpitched quality. Why would I want to listen to a poor quality, pitched up, automated, repetitive playlist with commercials when I can just use my mp3 player?

The answer to that is either access to people, or content that you cannot easily obtain elsewhere.

Everybody likes chocolate chip cookies. They are everywhere, and we can make our own. Introducing the worlds first "radio shaped" chocolate chip cookie, means getting a little flash in the pan attention, while people talk about the new shape.

In the end though, it's just another chocolate chip cookie.

Of course, they could then do "shapes", one every few months! Instead of one flash in the pan, they get several a year.

In the end it's still just another chocolate chip cookie.

--->"YOU ARE LISTENING TO THE BREW! YEAH, IT'S THE SAME OLD BOOZE IN A DIFFERENT BOTTLE."

Seriously.

What is actually new about "THE BREW?"

Pitch up? We've done that.

Clipped tunes? Done that too.

The set of tunes? Heard 'em.

People? Don't see any.

Dial position? Tuned that one.

The only value add is "THE BREW!". Two words. That's it.

There is buzz, because "THE BREW" is new, so people will talk about the new. They always do. This could be "THE BAG", and it would work the same way, with the added buzz of "WHAT'S UP WITH THE BAG?". Heh...

There is buzz because people are wondering what's gonna happen. We've done that too. Always works for a time. Dribble out the value adds as slowly as possible. Works longer, better return right?

Like the cookie shapes. Don't just make a lot of shapes, because then shapes are old news. Make just enough shapes and time them so people kind of forget and then, "OH YEAH, ANOTHER DAMN SHAPE! THAT ONE LOOKS LIKE OBAMA!" Heh...

Then there is a little bit of buzz from "WONDER WHAT CHARLIE THINKS?" You guys should put that one out there, and create artificial drama between two entities that don't exist.

Send me the check It's pure gold man! Trust me.

Well, if the thing puts even one radio person back to work, it's all good. Please do forgive me, if I come away less than impressed.

Charlie was better! At least Charlie has the potential of invoking this fictional entity to play off of.

How about "THE FAG", so that smokers can have their lifestyle association station too?

I think someone high up had the great idea of "10,000 In A Row" and put it in motion. Then they realized just how long that would run and run without ad revenue and that is why every song is pitched up. They are trying to blow through some executives great idea so they can start bringing in some money to pay the shareholders with. Is anyone keeping track? If they only play 9,000 someone should call them on it!

"The Bag" might have cool because some of the (hokey) promotional potential:
* "The Bag Lady" could be the mascot for the station, appearing in station promos and possibly pulling a shift.
* "Great rock: it's in the bag."
* "The greatest rock hits of all time: that's my bag."

I hadn't thought of speeding up the music on 105.9 as a strategy to blow through the 10,000 songs more quickly. That is certainly plausible, but the time savings is certainly small: about 3 or 4% of the entire time that it takes to go through 10,000 songs. If the average song played on 105.9 is 3:30 in length, then it would take 24 days and seven hours to get through 10,000 songs.

They could have got people talking with just "1,059 In A Row" and not had to pitch up the music.

Sounds like this is a PBR rather than a Hair Of the Dog.

I'd say that The Brew is definitely for the Pabst Blue Ribbon, Coors Lite, and Michelob crowd. The microbrew and high-end beer drinkers already have KNRK, KINK, and OPB.

Good brew doesn't come from a can ;-)

---

quote:

Author: Alfredo_t
Tuesday, May 12, 2009 - 10:12 am


"The Bag" might have cool because some of the (hokey) promotional potential:
* "The Bag Lady" could be the mascot for the station, appearing in station promos and possibly pulling a shift.
* "Great rock: it's in the bag."
* "The greatest rock hits of all time: that's my bag."

---

How about

THE SHARK- "Now playing "KILLER" new rock!

All Great White all the time!

You're gonna need a bigger boat.

FYI: "The Shark"

Since the other day, I've heard more songs on 105-9.

I don't like the pitching either, however I first noticed it when I first heard them play Def Leppard's "Photograph" on Friday. I knew what I was hearing, as I've played around with a Linux audio file player called Alsaplayer, which has a built-in pitch changer (Photograph was one of the songs I was playing around with one night, and happened to remember just how different the notes sounded when sped up only a few percent).

Also, the "Microbrew Sampler" promos 105-9 was playing featured the songs at correct speed/pitch. It sounds like that may also have changed in the last day or two.

Other tracks where the pitching is noticeable is Van Halen's "Right Now," where the piano at the beginning sounds out of tune. Another notable track is Styx "Renegade," where the vocals sound nothing like the lead singer, they sound more like a spirited 15-year-old with perfect coordination and timing. I'm not looking forward to the first time I hear Rush (as in Geddy Lee and crew) on the station.

Having said that, overall I do enjoy listening to the station. I missed Mix 107-5 (and still do).

Another idea for the 10,000 in a row:
10,000 in a row, sponsored by the gnarly flavor of Pretty Good Beer. It's not real good–it's just pretty good. Brewed without all the extra hops and barley stuff, the way you've grown accustomed to! Pretty Good Brewing Company, Seattle, Wisconsin

LOL @ there actually being "The SHARK".

WTF they stole my idea!!!

Although its not as good as mine!

105.9 The SHARK "Playing "KILLER" new rock!!"

It must be called killer rock because it sounds dead to me.

Nope that would be "the Jazz stations" WAYNE!

All kidding aside, if it brings live talent and jobs then great, more power to them. If not, well then my Zune has better music on it. Newflyer, I also miss "Rock Hits" but mostly because of the great live air staff they had, not necessarily just the music. Their playlist was way to tight as is "The Brew".

Yup "Rock Hits" was an awesome station. A lot better than the Brew! Tim Taylor and Stacey Lynne rocked! Good Talent and great rock. Too bad the station was short lived!

Mix 107-5 was also better, because the music was being played at normal pitch/speed!

great live air talent 107.5 had with rock hits..who was that..looking at arb they had a 1.7...not exactly a huge success..if it was it wouldve stuck around longer..wasnt that the station that had that dude froms eattle doing mornings for the rock hits at 107.5 that was brutal and never took off..darktemper remind us who the killer live jocks were on that station at that time. I forgot.

Yup, The Bob Rivers show pretty much killed "rock Hits". That morning show was so boring it drove listeners away and they never came back.
I think Rock hits would have survived it it wasnt for the brutal morning show from seattle.
Im not sure what is more brutal morning show, The Bob Rivers show or Bob and Tom!

Driving home tonite 5/13, saw The Brew staffers, in the rain, holding a sign over the I-84 Eastbound overpass near 39th or so, telling us to listen to 105.9.... first time I've seen a radio station on the streets in months!

Wow, actual humans!

Must have been "The Brew Crew" eh?

They were manniquins bought cheap at "Joe's" bankruptcy sale.

I thought Rock Hits 107.5 had a local morning show with Tim Taylor and Stacie Lyn. Did I imagine that?

Yes you imagined that.

The morning show on "Rock Hits" was The Bob Rivers show which is syndicated from seattle. That show pretty much tanked "Rock Hits".

What's interesting about Rock Hits is that the format is EXACTLY what "The Brew" is playing. They played the exact same music that "the Brew is playing" although "Rock Hits" had more variety than "The Brew". I'm curious to see how Cheap Channel tries to keep "the Brew" afloat. My guess is that they won't and it will be gone by next year. The format has already been done a few years back and it didn't work the first time.
Sorry but I just don't think there is a big enough audience to support a station whos core artists are Poison and Whitesnake.
While "the Brew" does play some Classic rock artists like ACDC, they only play one or two ACDC songs.

Why is somebody who is a huge ACDC fan going to listen to "the Brew" over Kufo and KGON?? Especially when KUFO and KGON play the entire ACDC library while "the Brew" plays "You shook me all night long" 10 times a day.

"Rock Hits" also failed because the "Mix 107-5" identity didn't match the format. The proper imaging wasn't there.

105-9 The Brew (with it's drunken image) has some potential, if more variety is added.

I just noticed that 105.9 has replaced the "pop/single" version of Whitesnake "Here I Go Again" with the album version.

Nope, I think the main problem with Rock Hits was the ALL TALK morning show with Bob Rivers. The show was so boring it drove listeners away. If "rock Hits" had a better morning show than it might still be here today!

Thats good that Matt Jones is replacing the single versions with album versions because the edited versions of rock songs will piss people off.

Now, Im hoping that The Brew also plays the album version of "slow Ride" by Fog Hat. In my opinion, all the songs on the brew should be the album versions especially if they going up against KGON. Thats the one thing I love and respect KGON for, they don't edit their music and they always play the album versions. VERY SMART!!

The variety is slowly improving, but they really need to go deeper into the '90s classics!

Since "The Brew" is a pre-defined format that has previously debuted in other cities, I imagine that fine-tuning the format to compete against other Portland stations is something that is not likely to happen.

they really need to go deeper into the '90s classics!

It just takes a little tweak of the computer.... Keep listening....

I'd like to hear Warrant "Down Boys" on 105.9...

I've also noticed quite a bit more variety than sign-on. It also seems that the pitch has either been turned down or turned off (at least on certain songs).
As for the 90s, it's going to take a lot of guts if it's not already being done but in no time at all we'll probably hear Pearl Jam, Soundgarden, Smashing Pumpkins, Nirvana, etc., on a classic rock station alongside the regular classic rock mainstays. After all, the 90s was over 10 years ago! And, y'know what, nothing nostalgic about that decade other than the music–or at least some of the music (IMO, MmmBop should never be played on the radio again, ever!).

This from All Access:

-------------AJ Quaffs 'The Brew' In Audio Chop Shop-------------

The sound of "The Brew" is getting around, as CLEAR CHANNEL Oldies WQBW (97-3 THE BREW)/MILWAUKEE brewmeister "AJ" is brewing and shipping his innovative take on BEER Rock imaging across state lines. It can now be heard on CLEAR CHANNEL Classic Hits KQOL (THE BREW)/PORTLAND. To "tap" a stream of AJ's new brew imaging, go to www.iheartradio.com and stream PORTLAND's BREW.

Oldies WQBW? Classic Hits KQOL? All Access should know that the Brew's format is Classic Rock!

Nope, you won't hear grunge on "the Brew" just mostly 80's rock with some 70's and early 90's Pre (grunge) songs.

The pitch is still terrible on the Brew! I heard Bon Jovi's "dead or alive" on the way home from work and it sounded so bad. What the hell would Possess any station to pitch up the music on a Classic rock type station???? This is the craziest thing I have ever heard!

Matt Jones I love ya to death, but the Pitch problem needs to be fixed on "the Brew" some of the songs sound really bad and Chipmunk like.
And yes I am hearing a LITTLE more variety on the Brew but you guys still need to dig deeper and find some gold nuggets.

justin_timberfake

Matt is a real radio professional, and would never pitch up the music, if it were up to him. Unfortunately, there are some real boneheads in high places at Clear Channel.

Nope, you won't hear grunge on "the Brew" just mostly 80's rock with some 70's and early 90's Pre (grunge) songs.
I'm aware of that. I was saying that at some point classic rock stations will probably be playing the stuff ad nauseum.

Yes, many Classic Rock stations are now including 90's artists such as Alice In Chains, Metallica, Nirvana, Pearl Jam, and Red Hot Chili Peppers.

Have given the station a try and to be perfectly honest the Brew Sucks!

I got tired this morning at work and turned the dial back to KLU Fm. Why can't a portland station mirror them a bit?

Why was the cutoff date for The Brew's playlist chosen to be immediately before the grunge era?

"Wow, actual humans!"

Out in the rain on an overpass, but not on the air. (yet?)

On Wednesday, I heard the remix of Phil Collins "In The Air Tonight" on 105.9...but by Friday, it had been replaced with the original album version.

The edited Loverboy "Turn Me Loose" has also been replaced with the unedited full-length.

Matt Jones needs to get the album version of "bad medicine" by Bon Jovi because The Brew is playing the edited version.

And the pitch problem on 1059 so desperately needs to be fixed.

105.9 The Brew should air Dee Snider's "House Of Hair" on the weekends.

Station KPOJ has been playing at various times the few seconds liner: "Now playing 10,000 in a row 105.9 The Brew"