As opposed to, say the "ORDINARY CHOICE", or just "CHOICE"?
It's all just choice, and that really boils down to product / service offerings of different kinds.
"PREMIUM", "BEST", "RIGHT", "YOUR", "MY", "VALUE", "CLEAR", "FAST", etc... don't add a lot of real value. They are so overused and exploited.
Ever buy those "PREMIUM" Drumstick frozen ice cream bars? They are absolute shit, yet they slap premium on there because they can.
Value choice, often means cheap ass, and you will be left lacking kind of choice.
Then we've got your choice and my choice. How presumptuous! Forget those, or better, have some fun as in, "can I put my NAME on it?".
Best choice is kind of fun. "Trust me man! We are working as hard as we can here! Go ahead and buy in, because this is as good as it gets." Really? Then what's your follow on next quarter....
So, what are we doing here anyway? Is it hammer on positioners day, or what?
One could then try to split the middle.
SOLID CHOICE ends up reinforcing things pretty well.
When somebody says "PREMIUM" just remember a carnival barker will say PREMIUM.
SOLID, on the other hand, isn't used so much, and incorporates the best of PREMIUM with some authority. CLEARLY the BETTER CHOICE.
Having fun yet?