Having programmed myself at more than a few stations, I am one VERY AGAINST pitching the music. The combination of music, staff and imaging (station jingles and voice guy) should stand alone. One reason I back off the "slow" tunes, which has always resulted in excellent TSL (time spent listening).
It's true about the theory of other stations playing at normal speeds, which can make them sound slow. However, there are a few that believe by pitching music from 3 to 4%, you can get in at least one more song in a two hour rotation.
In my career, I've worked with a few MD's that think that. I would always laugh and tell 'em, "QUIT PLAYING THREE SLOW SONGS out of 10 to 12 possible an hour" as we always had a full spot load.
It's FANTASTIC when you can keep your music at it's normal sound, your staff positive, imaging tight and the sales staff isn't scared to raise the rates a bit and cut back a pinch on spots. It's only happened at two stations in my life, and it was OH SO WONDERFUL! Why? Because both times it showed in the ratings! :)
I would send a note to the guys that keep the same tempo and tell them "thanks for keeping my favorite music playing like it should be, at normal speed". I bet he/she will save that email or letter for years and even show the GM and GSM.
Posted on February 2, 2011 - 10:44 AM