How many PPMs are sent out in Portland?
Portland PPM(15 posts)
Posted on April 9, 2014 - 10:04 AM #
Well, as an example, Entercom encodes 20 sources (AM, FM/HD1, HD2, and web streams).Posted on April 9, 2014 - 12:13 PM #
I was meaning how many Portable People Meters are distributed to people and used for the survey samplePosted on April 9, 2014 - 02:03 PM #
I've heard it's around 800.Posted on April 9, 2014 - 07:33 PM #
This thread brings up an interesting point as to how major markets and smaller non-PPM markets measure their audience. While PPM is exact, and perhaps more accurate, the old Eastlin system,(still in place in many markets below 50, is still being used. So what is the big deal? A lot.
Eastlin still uses a "recall" format, and the trapping of listeners is quite a bit different with this dynamic. We don't care about keeping listeners minute by minute, we care about who listeners remember. Which is better? The jury is still out. Both systems work, and both systems offer valid points in judging an audience. Interesting times in radio ratings procedures. Thoughts?Posted on April 9, 2014 - 09:17 PM #
Which is better? What actually happened or what people think happened. I'll have to go with the first option.Posted on April 9, 2014 - 11:15 PM #
Paul, that's an interesting question.
Seems to me, drilling down to keep 'em by the minute has some advantages and disadvantages. It would tend to favor more shallow efforts, because what you measure you improve. The upside on that would be some data on how to transition from programming of value to ads without losing so many people.
An example would be whether or not REALLY LOUD SPOTS are a net loss or not. PPM should deliver on that, and the result should be much better transitions and an overall improvement on listener follow through on an AD rather than a tune out, or switch to other media.
It should also favor, "I've got 10 minutes to listen" kinds of use cases, which may improve things like the perception of excitement and energy sufficient to capture interest for a while, maybe even through an AD block.
The recall system definitely favors branding on a more macro level. Things like themed programs, overall station loyalty, etc... would be improved. The data on REALLY LOUD AND ANNOYING ADS is indirect, with comments driving the improvement. Still good, but nothing like PPM should be able to deliver.
Honestly, if it were me running the show, I would want BOTH. Yes, run both systems and get the data.
From there, the overall station identity could be improved and the delivery, technical details, and such could also be improved. More data is good.
You know, the one thing you can't really do with radio that you can very easily do with Internet media is the A / B test.
With Internet, you get your user metrics in real time, and you can send out the A stream and the B stream and watch at similar times of day, similar demographics, similar geography and fine tune what works and what does not.
Not sure if this is being done yet in radio, but it really should. I've been a part of some of that and the results are kind of amazing.
It also seems to me, using the stream to prototype some things would add to the data one could use along with the sampling via recall and PPM.
And what is the goal really?
Clearly, it's to make money. The core is keeping ears tuned in. The data, A/B testing, focus group, and social media can all be used to engage people in a variety of ways.
You guys see what KNRK is doing with this stuff? They were fairly early users and it's gotten quite advanced. Text, internet tune voting, IM, web, e-mail, mobile app, all being used to engage people in different ways, and they've clearly and very well identified when different forms make sense too, optimizing the tunes and themes.
I see that kind of approach resonating on both levels. Recall is good, because of the interactivity, themed programming, and resonant programming. They've got a good feedback loop running. ADS are reasonable, not LOUD AS HELL, etc... and are running a fairly tight playlist, with a few levels of rotation to keep it interesting.
There is that tag, "Shitty PDX Radio", and yeah. KNRK isn't shitty right now. I'm not sure how much better they can do in terms of working the medium in tandem with all the options people have right now. Neither is NPR, but that doesn't count among many. No worries there.Posted on April 10, 2014 - 07:30 AM #
Does anyone know how they are collecting the ratings for television now? It used to be a diary, but I'm wondering if now with cable boxes and satellite, if it just reports back to the companies what you are watching?Posted on April 10, 2014 - 08:41 AM #
I can't remember anytime in my life that the Nielsen families have used a diary. They've always had set top boxes.Posted on April 10, 2014 - 09:16 AM #
So ... if I'm a listener.
If I leave the radio on all day, background I'm not paying much attention to ... that gets recorded hour by hour by the PPM. Or the crap I'm ignoring as I walk around in the office or in a store that's playing radio.
The shows I intentionally tuned in to, and the content that made an impression on my so I remember and can log at the end of the day.
As sellers of advertising, do you want to track the conscious choices I'm making, or the stuff that washes over my unconscious that I'm trying to ignore?Posted on April 10, 2014 - 10:11 AM #