archive2009-14.pdxradio.com » Portland Radio

  1. Kellen
    Member

    From their Twitter page (@radio1023pdx)

    "Our mission is to be the Alternative Music Radio Station that Portland has been asking for."

    Honestly, I've been hearing more of Portland asking for the KUFO void to be filled, but if Portland isn't satisfied with 2 heavily programmed Alternative stations, who am I to argue?

    From All Access:

    CLEAR CHANNEL MEDIA + ENTERTAINMENT/PORTLAND, OR announced the debut of RADIO 102.3. PORTLAND's new alternative music station signed on TODAY at noon, replacing the previous simulcast of Talk KEX-A on the FM translator (K272EL/PORTLAND).

    "We are excited to launch an alternative music station in PORTLAND," said CCM+E/PORTLAND VP/Programming CHRIS SARGENT. "It’s a unique brand and musical genre that will definitely resonate with listeners in the market."

    "PORTLAND is the definition of alternative and we are thrilled to bring RADIO 102.3 to town," added Market President ROBERT DOVE. "This is the perfect station for listeners who love alternative music."

    Check out RADIO 102.3, via the station's website at http://www.radio1023.com.

    Posted on September 9, 2013 - 07:33 PM #
  2. Craig_Adams
    Radio historian

    Cool! Click "On-Air" to see their daily schedule:___________________________________________________.

    Posted on September 9, 2013 - 07:52 PM #
  3. radiodork
    Member

    WOW. I thought the brew would start adding in more alternative rock songs into the mix. I guess we will continue to hear "Rock you like a hurricane" 25 times a day on the Brew.
    I wonder how 94.7 is going to adjust to this?

    Posted on September 9, 2013 - 08:08 PM #
  4. rubyfeet
    Member

    "I wonder how 94.7 is going to adjust to this?"

    It's possible they'll start trying to pick up would-be KUFO types if Clear Channel steals a significant portion of their audience.

    I wonder how KINK would respond to this stealing their listeners? They really can't gravitate more into AC, and their crowd would probably be much less receptive towards Active Rock. I just hope someone tries something new anyway.

    Posted on September 9, 2013 - 08:30 PM #
  5. jr_tech
    Member

    "I wonder how 94.7 is going to adjust to this?"
    "I wonder how KINK would respond to this stealing their listeners? "

    I wonder how much a low power translator can impact either station?

    Posted on September 9, 2013 - 09:07 PM #
  6. Craig_Adams
    Radio historian

    "I wonder how much a low power translator can impact either station?"

    "Radio 102-3" is known in the broadcast business as a "spoiler.' The object is, do enough damage in ratings to take KINK & KNRK down a few points, making others in the CC cluster higher in rankings.

    Posted on September 9, 2013 - 09:30 PM #
  7. jr_tech
    Member

    Interesting concept... Thanks for the explanation!

    Posted on September 9, 2013 - 09:47 PM #
  8. Alfredo_T
    Member

    It is Ralph Nader radio. :D

    Posted on September 9, 2013 - 11:21 PM #
  9. semoochie
    Member

    I thought it was Active Rock, by today's standards. It doesn't strike me as Alternative but this isn't really my area. I'm surprised that they would market 102.3 as KEX, on all of the other Clear Channel stations(traffic reports et. al.)for two years and just let it go! For one thing, the translator seemed to help the ratings.

    Posted on September 9, 2013 - 11:22 PM #
  10. Alfredo_T
    Member

    I noted that the RDS is "confused." At times, it correctly displays the songs and the "Radio 102.3" monicker. At other times, it flashes, "Newsradio 1190 KEX - Depend on us."

    Posted on September 9, 2013 - 11:34 PM #