From their Twitter page (@radio1023pdx)
"Our mission is to be the Alternative Music Radio Station that Portland has been asking for."
Honestly, I've been hearing more of Portland asking for the KUFO void to be filled, but if Portland isn't satisfied with 2 heavily programmed Alternative stations, who am I to argue?
From All Access:
CLEAR CHANNEL MEDIA + ENTERTAINMENT/PORTLAND, OR announced the debut of RADIO 102.3. PORTLAND's new alternative music station signed on TODAY at noon, replacing the previous simulcast of Talk KEX-A on the FM translator (K272EL/PORTLAND).
"We are excited to launch an alternative music station in PORTLAND," said CCM+E/PORTLAND VP/Programming CHRIS SARGENT. "It’s a unique brand and musical genre that will definitely resonate with listeners in the market."
"PORTLAND is the definition of alternative and we are thrilled to bring RADIO 102.3 to town," added Market President ROBERT DOVE. "This is the perfect station for listeners who love alternative music."
Check out RADIO 102.3, via the station's website at http://www.radio1023.com.