» Portland Radio

Alpha Broadcasting Teams Up With Clip Radio App

(11 posts)
  • Started 8 years ago by Craig_Adams
  • Latest reply from Craig_Adams

  1. Craig_Adams
    Radio historian

    Just heard one of these ads tonight. This from All Access:

    --------------------Portland's Alpha Broadcasting Stations Team Up With Clip Radio App--------------------

    ALPHA BROADCASTING of PORTLAND, OR has teamed up with CLIP INTERACTIVE to bring about the first-ever interactive radio listening experience.

    Listeners of stations KINK, KUPL, KBFF, KXTG, KXL-AM, or KUFO are the first to take advantage of the new technology. Listeners will be able to use a smartphone that will recognize the radio content that they are listening to, and subsequently capture related content (such as artist info, song info, promotional ads, local deals, etc) for their review.

    “We are beyond excited to offer our audience and advertisers this cutting edge, interactive way to listen to radio. ALPHA BROADCASTING is live, local and connected and the CLIP RADIO app continues to help us illustrate this perfectly. Being a small and nimble company allows us to enter a new market quickly. The apps numerous applications to skyrocket radio interaction is a perfect example of seizing opportunity. Our listeners have another way to interact with our brands and advertisers in a way that will change their connection with radio forever,” said ALPHA BROADCASTING Pres./COO BOB PROFFITT.

    Posted on September 12, 2012 - 10:55 PM #
  2. mikelgchase

    this is swell. congrats to alpha. question: why hasn't someone smarter than i (google, do you hear me?) developed an app that will measure specific and distinct radio tones the way the cumbersome ppm claims to? getting people to participate in research is tough enough without actually asking them to DO something like carry around a pager (a pager! hey, arbitron, why don't you ask panelists to carry around a fax machine while you're at it?), keep it moving and dock it every night (where it sits all night and doesn't measure anything until it's moved again, even if the radio is on in the house. Good Morning, everybody!). Enough people have cell phones that you could easily get a random sample of panelists (just like now, right arbitron?) who would be doing what they already do anyway: listening to the radio and carrying their phones.

    Posted on September 13, 2012 - 09:07 AM #
  3. semoochie

    Why couldn't they be solar, like calculators?

    Posted on September 13, 2012 - 09:45 AM #
  4. jr_tech

    Isn't the "charging station" also connected to the users phone line to report the data back to the "mother ship"?

    Frankly, I really like the smart phone application idea, the phone should be able to pick up the encoded data from the station and report it as well as GPS info instantly.

    Posted on September 13, 2012 - 10:36 AM #
  5. field_strength

    I think part of the problem with using cell phones for PPM measurement is the sensitivity of the microphone. The PPM device has a mic with very high sensitivity, so it can accurately "hear" the station being listened to and decode the information encoded on the audio signal. Many cell phones just don't have the microphone hardware to be able to fulfill the requirements.

    Posted on September 13, 2012 - 10:54 AM #
  6. Mike Turner

    No problem. The smart phone mic I now use for field recording is of much higher quality than any digital recorder/microphone combination I've ever used. Chase is right ... say goodbye to the PPM pagers. They are no longer needed.

    Posted on September 13, 2012 - 03:39 PM #
  7. field_strength

    Mike- I don't doubt that's true. Many phones have mics that are very sensitive. But other phones do not. It's the inconsistency that's the problem. Arbitron can't offer an app yet that works flawlessly on every smartphone. Then, there are other issues with smartphones to consider - like automatic sleep modes and battery life. If you had an app running on an iPhone (for example) that was constantly listening, decoding, and sending data, the battery would not last more than a few hours. That would be frustrating to the user.

    Posted on September 13, 2012 - 06:06 PM #
  8. Craig_Adams
    Radio historian

    This from All Access:

    ------------------------------Alpha Broadcasting Brings Interactive Radio To Portland------------------------------

    ALPHA BROADCASTING will bring interactive radio to PORTLAND, OR through their partner-ship with CLIP INTERACTIVE, a company focused on making broadcast radio interactive. With CLIP INTERACTIVE’s technology, new apps enable listeners to access a live feed of what’s playing, listen to the stations streams and browse the content aired in the past hour.

    Users can also interact with what they hear by rating music, entering contents, accessing special offers and more. ALPHA BROADCASTING pushed out updated apps for its six radio stations recently.

    “CLIP INTERACTIVE has been an important partner of ALPHA BROADCASTING and we are excited to implement their new technology, which greatly benefits our listeners, advertisers and other partner companies,” said SVP/Market Mgr. MILT MCCONNELL. “These apps will enable us to further engage our listener base while quantifying the effectiveness of our advertisers’ campaigns.”

    “The CLIP INTERACTIVE technology will truly elevate the radio experience for fans of the ALPHA BROADCASTING stations,” said CLIP INTERACTIVE VP/Marketing SARA SISENWEIN. “Now the stations can provide unprecedented access to the ALPHA stations’ excellent content.”

    Posted on June 19, 2014 - 09:53 PM #
  9. Kent.Randles

    Alpha may have been first, but they are not the only stations in Portland on the Clip Interactive app, so most of the above is hype. The Portland ClearChannel stations were on there within days of the app's release along with Salem and Bustos, at least for Androids, and the Entercom stations will be on there shortly.

    Posted on June 23, 2014 - 12:47 PM #
  10. RobP

    >>so most of the above is hype.<<

    More like all of it is. And it's not just limited to Alpha.

    Most of these so-called "stories" are just blather to fill up column space (as they called it in the old days).

    Posted on June 23, 2014 - 03:22 PM #