Just heard one of these ads tonight. This from All Access:
--------------------Portland's Alpha Broadcasting Stations Team Up With Clip Radio App--------------------
ALPHA BROADCASTING of PORTLAND, OR has teamed up with CLIP INTERACTIVE to bring about the first-ever interactive radio listening experience.
Listeners of stations KINK, KUPL, KBFF, KXTG, KXL-AM, or KUFO are the first to take advantage of the new technology. Listeners will be able to use a smartphone that will recognize the radio content that they are listening to, and subsequently capture related content (such as artist info, song info, promotional ads, local deals, etc) for their review.
“We are beyond excited to offer our audience and advertisers this cutting edge, interactive way to listen to radio. ALPHA BROADCASTING is live, local and connected and the CLIP RADIO app continues to help us illustrate this perfectly. Being a small and nimble company allows us to enter a new market quickly. The apps numerous applications to skyrocket radio interaction is a perfect example of seizing opportunity. Our listeners have another way to interact with our brands and advertisers in a way that will change their connection with radio forever,” said ALPHA BROADCASTING Pres./COO BOB PROFFITT.